Group Members:

Mohammad Asif Nasir Mehmood Ahmed Faizan Click to edit Master subtitle style Syed Araib Hassan Mehmood Khurram Adnan

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History of nike

Nike is the U.S-based manufacturer of athletic shoes, apparel and sports equipment Annual revenue : more than $18billion Founders: Bill Bowerman, Philip Knight Year established: 1964 (as BRS) HQ: Beaverton, Oregon President/CEO: Mark Parker Staff: 30,200 Nike, named after the Greek Goddess of 4/17/12 Victory

Contd.

In 1978 BRS officially renamed itself as Nike. Nikes 1st National Television commercial ran in 1982 during the broadcast of the New York Marathon. The famous slogan for Nike JUST DO IT 4/17/12 was introduced in 1988

evolution of the Swoosh Logo

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vision statement
To bring inspiration and innovation to every athlete in the world (If you have a body, you are an athlete)

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Mission statement
To lead in corporate citizenship through proactive programs that reflect caring for the world family of Nike, our teammates, our consumers, and those who provide services to Nike

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Nikes high quality products

Nike uses innovative strategies to always stay above to competition Always introducing new products such as Nike Shox, shoes with ipods, etc. Allow consumers to personalize their own apparel On Nike Website you can also build
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your own shoe

Nikes general products

Baseball equipments Athletic Running Shoes Air-MAX T-Shirt & Hoodies Sport Outfits Golf equipments Tennis Shoes & Balls Footballs

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Nikes Competitors
Adidas New Balance PUMA Sketches U.S Timberland Under Armour K-Swiss FILA

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Nikes global market share

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Nikes Promotional strategy

Nike spent $2.8 billion on advertising annually. The company focuses its marketing on celebrity endorsement, like athletes in basketball, golf, soccer, and tennis. Athletes like Michael Jordon, Tiger Woods & Serena Williams etc. Nike also sponsor big sporting events so as to create huge awareness of the brand. Nike targets an audience of active young adults who are
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looking for shoes that not only

Nikes Brand differentiation

Nike is the industry leader in service and product differentiation. Nike shoes designed specifically for a large variety of sports. Nike shoes are technology advanced and more innovative as compared to its other competitors.

Target market

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The company has targeted

Nikes Social responsibility

Currently Nike is among the top 3 climate-friendly companies in the world. Nike also started a RE-USE-ASHOE program in 1993 for recycling and reusing used shoes. The material that is created from recycled shoes is often used to create sports surfaces like basketball courts, running

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Swot analysis
Strengths

Nike is strong at research and development & Offers their products worldwide. It has a strong sense of marketing strategy and strong financial position. Sponsoring of sports athletes and 4/17/12 gain of valuable coverage.

Weaknesses

The company does not have its own retailers therefore retailers are price sensitive. The income of the business is still heavily dependent upon its share of the footwear market. Pressure to charge low prices

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Opportunities

Make efforts to reduce the pollution generated from the Nike manufacturing factories. The opportunity to develop products such as sunglasses and jewelry. Reduce prices in Asian and third world countries Treated as a fashion brand by youths and thus stays in demand.

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Threats

Competition is strong among athletic footwear Managing the financial conditions in the economy Maintaining the reputation

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