PRESENTATION ON

CONVENTIONAL vs. TECHNOLOGY ENABLED COMMUNICATION A COMPARISON

ASWIN JOSEPH (8) MANU NAIR (23) PAUL SHAJ MANNENCHERIL (30)
4/19/12

OBJECTIVE

Comparison between conventional communication

and technology enabled communication.

From the beginning of 1990s

(Introduction of national telecom policy in India 1994)

4/19/12

CONTENTS

What is

-Conventional Communication -Technology Enabled communication

Why technology in communication is desired? Comparison based on written, verbal and visual

communication.
Features Conclusion
4/19/12

CONVENTIONAL COMMUNICATION
Convention

- a way in which something is usually done. - socially acceptable behaviour.

Conventional

- based on or following convention - following social convention

(oxford reference dictionary)

4/19/12

CONVENTIONAL COMMUNICATION (Contd. )

The communication which is conforming or

adhering to accepted standards, as of conduct or taste/pertaining to or established by general consent or accepted usage.

4/19/12

TECHNOLOGY ENABLED COMMUNICATION

Technology

- the application of scientific knowledge for practical purpose. - the branch of knowledge concerned with applied science.
(oxford reference dictionary)

4/19/12

TECHNOLOGY ENABLED COMMUNICATION

(Contd. )

It is the application of scientific knowledge for

communication.

4/19/12

WHY TECHNOLOGY IS DESIRED?

Elegant Speed Efficient Multitasking Networking

4/19/12

COMPARISON - GENERALLY
CONVENTIONAL MASS COMMUNICA TION - Story telling - Dance - Song - Puppetry - Mime - Speech - Letters - Message - By words of mouth - Signals - Couriers - Meetings TECHNOLOGY ENABLED - Radio - Television - Satellite - Internet - Social Network - Emails - Text Messages - Fax - Video Conferences - Audio Conferences
4/19/12

PERSON TO PERSON

SOCIAL STRUCTURE

CONVENTIONAL - Ritual gathering - Assemblies/Forum - Market place - Streets - Religious institutes - Celebrations

TECHNOLOGY ENABLED - Social network - Cyber space - Virtual community - Electronic gadget enabled society

4/19/12

COMPARISON BASED ON TYPE

WRITTEN COMMUNICATION
CONVENTIONAL LETTERS - Snail mail - Land, air postal system HARD COPY TECHNOLOGY ENABLED EMAIL - Electronic mail - Server to server SOFT COPY

4/19/12

COMPARISON BASED ON TYPE (Contd. )

VERBAL COMMUNICATION
CONVENTIONAL Face to face Public speaking Lectures TECHNOLOGY ENABLED Mobile Loud speakers Video lectures

4/19/12

COMMUNICATION BASED ON TYPES

(Contd. )

CONVENTIONAL Paintings Television

TECHNOLOGY ENABLED Computer graphics

4/19/12

FEATURES
CONVENTIONAL

TECHNOLOGY ENABLED

Simple in form with no technical support Cheaper means of communication Quick access to content is not possible Participatory Less speed

complex involves language conversion Comparatively costly Easy access to content any time, anywhere Both participatory and non participatory forms are used increases the speed of communication

4/19/12