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Tabib Ahmed Rabina Dhyani Deepak Kumar TN Devi Reena Singh Parwinder Singh
INTRODUCTION
PepsiCo Inc: An American multinational corporation headquartered in Purchase, New York, United States, interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. Expand from its namesake product Pepsi. Indra Nooyi Chairman and Chief Executive Officer of PepsiCo. first Indian woman to become CEO of a giant conglomerate with diversified food and beverage brands.
Since 1994, Nooyi transformed PepsiCo into the worlds leader in food and beverages; turnover of around $43bn. Her boundless hard work pushed PepsiCo way beyond imagination into 19 product lines like Quaker Oats, Tropicana, Gatorade, FritoLay, and Pepsi-cola. Because of Mrs.Nooyi. PepsiCo products entered the shelves of every family in 200 countries .
WHAT IS NEXT?
Aggressive campaigns
"Thanda matlab Coca-Cola!" "Pio sar utha ke" "Jo chaho ho jaye, Coca-Cola enjoy!" "Burrrrrrrrr"
19961997: "Pepsi: There's nothing official about it" 19981999: "Its the cola" (100th anniversary commercial) 19992006: Yeh Dil Maange More!" 2000present: "Pepsi ye pyaas heh bari 2009present: "Yeh hai youngistaan meri jaan" 2011present: "Change the game"
Contd...
Key of PepsiCo
1997- Taco Bell, Pizza Hut, and KFC spun off into a new company called Tricon Global Restaurants. 1998- Acquires Tropicana Products for $3.3 Billion. 1999-Pepsi Bottling group spun off to the public, with pepsi retaining a 35% stake.
2005- Revenues surpass $30 Billion, market capitalization exceeds Coca-Cola company for the 1st time. Four brands- Pepsi-Cola, Mountain dew, Diet Pepsi, and Diet mountain Dew rank among top 10 soft drinks in US market.
Frito Lay controls- 65% of salty snack market in US Pepsi company garners 41% in revenue outside US.
Revive.
Pepsi Max v/s Coke Zero
For the quarter ended Dec. 31, PepsiCo net income rose 4% to $1.42 billion, or 89 cents a share. Revenue rose 11% to $20.16 billion. To test-market affordable products that fulfill a health need of bottom of the pyramid (BOP) consumers. Focus should be on major product. PepsiCo as an international brand. PepsiCo will trim its workforce by about 3% and spend $500 million on new marketing initiatives for core brands like Pepsi drinks and Lays potato chips. Pepsi's new strategy will be a win-win for investor.