Managing Communication Knowledge & Information: Enriching People's Life Through Extension of Financial Services

CITIZENS DEVELOPMENT BANK
Managing Communication Knowledge & Information
BM K20
Kushan Abeywickrema Sachini Lakshani Dinisha Balachandran Enriching people's life through extension of financial services
INTRODUCTION
OUR PURPOSE
Enriching peoples life through extension of financial services
OUR VISION
To be the financial power house that will foster entrepreneurial innovation and workmanship towards building up our nations economy to make sustain gains in living standards of Sri Lanka
Enriching people's life through extension of financial services
SNAP SHOT OF THE COMPANY

Posses 16 years of experience in local financial sector 33 Branches 7 largest in terms of total assets among 36 players 3.5 billions market capitalization BBB- Credit rating 51 among the 100 most valuable brands in Sri Lanka

Chairman & BOD
Chief Executive Officer
Board Committees
Risk management committee Audit Committee Remuneration committee Credit Committee
Chief Financial Officer Finance and Planning Post Disbursement Follow-up Compliance
Chief Operations Officer Deposit Operations Credit Operations Information Technology
Chief Credit Officer
Chief Marketing Officer

Marketing Sales and Business Development
Credit Evaluation Pawning Asset portfolio
Internal Audit
LEVELS OF MANAGEMENT
Strategic Level Chairman Board of Directors Chief Executive Officer Board Committees Managing Director Tactical Level Chief Marketing Officers Business Development Officers Branch Manager Senior Executive
LEVELS OF MANAGEMENT
Operational Level Assistant Executive Promotional Officer
MANAGEMENT DECISIONS
STRATEGIC LEVEL Making long term goals Business Expansion Making Company Policies Restructuring Organizational Hierarchy
TACTICAL LEVEL Planning Budgets Deciding Branch Targets/Profits Making Decisions Regarding Employee Behaviour & recruitment
MANAGEMENT DECISIONS
OPERATIONAL LEVEL Deciding Interest Levels Pre approval of loans and credit cards Deciding the targets for trainers
2001 CLASH
Commenced on 1996 Till 2001 they being a part of Celinco Group After 2001 they operate as individually under Central Bank of Sri Lanka 2001 company financial status Total assets 276 Mn Revenue 25 Mn Net assets (17 Mn) Net Loss (37 Mn)
How They Recover
THE THINK TANK

A simple word which, in practise, determine what we believe and what we do. Thinking leads to development, achievement and progress; the more we think, the more it allow us to model the world our way
THE PROGRESS
2005 2004 2003 2002 2001 Reached Rs.500Mn Total assets 1st Positive net interest income Recorde d net profit of Rs10Mn
Started Leasing Business
Asset reached Rs2.5Bn
THE PROGRESS
2010 2009 2008 2007 2006 Expand Branch Network Up to 30 Bounced back as a strong player Became a listed entity on CSE
Revenue Surpassed Rs500Mn
Net Profit Recorded Rs50Mn
TOOLS FOR DECISION MAKING

Information from Stakeholders Stakeholder Expectation Qualitative and Quantitative information Past and Present information Knowledge Tacit Explicit
HOW THEY TAKE DECISIONS

STAKEHOLDER ANALYSIS
H I G H
P O W E R
Government Authorities (CBSL, SEC, CSE, Inland revenue Etc.)
Shareholders BOD CEO Managing Director Customers Competitors Pressure groups
L O W
Community Media
LOW
INTEREST
HIGH
STAKEHOLDERS EXPECTATION
Profit Maximization Expansion of the business Get to know about the financial status of the company Accessibility of the company activities Job security Interest rates Upgrading living standards Salary bonuses Varity of services under one roof
INFORMATION REQUIRED
Quantitative Information(Top Level) Profit levels Expected dividend Expected market equity Market value of the share price Capital they need Customer base Quantitative company achievements Quantitative government requirements Votes Competitor achievements
Qualitative Information(Top Level) Brand Image Customer Loyalty Standards of the service
Quantitative Information(Tactical Level) Employee turnover Past budgets and profits Past employee salary and bonuses records Top level targets (profits & sales) Rate of target achieving
Qualitative Information(Tactical Level) Attitude of top level managers Employee motivation Quantitative Information(Operational Level) Tactical level targets Recourse availability Market value of labour salaries
Qualitative Information(Operational Level) Employee motivation Employee training programs Employee experience Competitor performance of the area
INTERNAL SOURCES
Annual Report Financial Day books Tax reports Performance appraisal records Employee records Minutes of meetings Customer records Pay roll
EXTERNAL SOURCES
Government gazette
Annual reports of competitors

Researches records
Customer feed backs

News papers
All other medias

COMPANY WEAKNESSES
Under estimating their competitors who are below the company
Not expanding branches even they have the authority from the central bank
RECOMMENDATIONS
QUESTIONS ????
THANK YOU !!!!

Managing Communication Knowledge & Information: Enriching People's Life Through Extension of Financial Services

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CITIZENS DEVELOPMENT BANK