Stock Exchanges are privately organized markets which are used to facilitate trading in securities.

As per this definition stock exchanges are the organized place where securities are purchase and sold Primary Market :- The primary market provides the channel for sale of new securities. Primary market provides opportunity to issuers of securities; Government as well as corporate, to raise resources to meet their requirements of investment and/or discharge some obligation. They may issue the securities at face value, or at a discount/premium and these securities may take a variety of forms such as equity, debt etc. Secondary Market :- Secondary market refers to a market where securities are traded after being initially offered to the public in the primary market and/or listed on the Stock

Exchange. Majority of the trading is done in the secondary market. Secondary market
comprises of equity markets and the debt markets.

Destimoney is one of the leading retail stock broking house which is

running successfully since 2006 in the country.

Destimoney Securities is led by Sudip Bandyopadhyay. Destimoney ultimate objective is To create maximum value for

our clients & stakeholders.

Charges :Account Opening :- 500 rs

Brokerage : Intraday :- 0.10%

Delivery :- 0.40%

 Photocopy of the clients PAN Card which should be duly attached Photo copy of any of the following documents duly attached which will serve as correspondence address proof: a. Passport (valid) b. Voters ID Card c. Ration Card d. Driving License (valid) e. Electricity Bill (should be latest and should be in the name of the client) f. Telephone Bill (should be latest and should be in the name of the client) g. Saving Bank Statement** (should be latest)

 Two cheques drawn in favour of Destimoney Limited, one for the Account Opening Fees and the other for the Margin Money (the minimum margin money is Rs. 5000). ** A cancelled cheque should be given by the client if he provides Saving Bank Statement as a proof for correspondence address. NOTE:- Only Saving Bank Account cheques are accepted for the purpose of Opening an account.

Objective of Study

To know about the awareness of the consumers towards share market and stock Broker.

To study the market share of Destimoney Ltd in the Share market and identify the

areas of competitive advantage over other players

To study about consumer awareness & satisfaction, about procedures of Destimoney Ltd.

Services &

I use

Qualitative Research:- In our research we need comparison between different stock brokers. So this based on all qualitative data. Quantitative research:- Quantitative research is based on the measurement of quantity or amount. It is applicable to phenomena that can be expressed in terms of quantity. So we can use it in our research for collection of all the numerical data.

Sources of Data Collection:Primary Data :- Questioner , Survey . Secondary Data :- Books , Newspaper , Internet.

Sample Size & Area :- Sample Size = 100 respondent Sample Area = Malviya Nagar

120 100 80 60 40 20 97

No of People

0
Yes

3 No

60 50 40 30 20 10 0 10 to 20 Percent20 to 30 percent30 to 50 percent More than 50 percent People

13

12

35

Returns Tax Benefit

Capital Appreciations
Liquidity 15 25 Other

35 28 15

10

12

Banks

Security Market

Insurance

Real Estate

Other

74

18

Complete

Partial

Nil

20

18

22 10 15

15

35

65

Yes
No

55 45

Yes
No

High

High
brokerages, 38

Operating Expenses, 29

Less Services, 33

People want to invest their money in the security market

but they dont have the proper knowledge.

Traders pay more emphasis on brokerage than service

provided by brokerage houses.

Investor does not know how much services provided by Destimoney.

Main purposes of investments are Returns & Tax saving.

STRENGTHS
Employees are highly empowered. Strong communication network. Management philosophy and commitment to maximize shareholders returns Team of talented and committed professionals available to improve

companys performance weakness.

Good co-operation between employees.

WEAKNESS
Low customer base.

Poor Brand Image

Low turnover.

OPPORTUNITIES

Growth rate of share market industry is 40 to 50% during last year and it expected
that this rate will be maintained in future also.

Marketing at rural and semi-urban areas.

Threats

Increasing number of local players. . Relentless pressure to maintain profitability due to rising input/raw material prices. Competition from cheap imports

 Some promotional activities are required for the awareness of the customer, seminars should be held for providing information to prospective and present customers. People at young age should be encouraged to invest in stock market. There is high potential market for mutual fund in Jaipur city, but this market needs to be explored as investors are still hesitated to invest their money in mutual funds. Investors have inadequate knowledge about Stockmarket, so

proper marketing of various schemes is required; company

should arrange more and more seminars on stockmarket.

promotional activities are required for the awareness of the customer,

seminars should be held for providing information to prospective and

present customers. People at young age should be encouraged to invest in stock market.

On the basis of the study it is found that Destimoney Ltd is better services provider than the other stockbrokers but investors not much aware about Destimoney Pvt Ltd.

Investors have inadequate knowledge about Stock market, so proper marketing of various schemes is required; company should arrange more and more seminars on stock market.