Académique Documents
Professionnel Documents
Culture Documents
Model
Development and Marketing
Author: Alan D. Wilensky
My Survey =
Who Are They?? Subscribers
• 5M Self Employed Tow, Mobile Lock, Glass
• Paying for the Equipment, Fin, Fuel,
Maintenance
$• Architectural Foundations:
Arbitrage: Contracts Value
for Future Jobs Added
are placed out for
bids Services $
vote
territories
Escalating Supervisory
States
Supervisor
y
Escalation
Not Progressing
- Virt. Disp.
Alternate Sub
Distance
Bound User
Time Bound
User
The Mercantile Model
• There is no existing service providing a job
futures model - completely new.
• The Carrying Margin can be self funded,
sold off, or opened to on-line exchange
trading
• Auctions, police, asset recovery, and state /
muni are all interested - but....it has to be
refined.
Beyond Basic Dispatch
• Ancillary Services:
• Card Billing
• Small Accounting Integration
• Dispatch Accessories & Equipment (Communications >
small form printers)
•Handset sales
• Mobile Ads Subscriber to Submitter Client
12 Months
Campaign Branding and Marketing Collateral
Brings within striking distance of a full multi-
city campaign
Bottom Line
• A Virgin Market Unserved by
Mobile Solutions due to Multi-
Agency, Itinerant nature.
• Untapped Growth by Value Added
Services and Expansion into new
trades (delivery, fuel, ind. repair,
etc.)
• Well Surveyed, Due Diligence
Completed
Potential
Total
Penetratio Costs Est.
Nextel
n 1% @ 33%
Indies
5M 50k
100M /
Subs@19.95 1M / mo. 670k
CC Fees @ mo.
2% @ 900k
3jobs 90M (12*75=90 600k
/week 0*2%)
($75) 14,740,00
Annual 2.2B 22M
0
Risk / Reward
• Corp Fleets are more efficient to recruit, but have
a saturation limit, competition, and integration
penalty