MALAYSIAN ECONOMY ADS 504 THE ACTIVITIES AND STRATEGIES OF TOURISM MALAYSIA

PREPARED FOR : MISS ANIS

PREPARED BY : HELMY EFFENDY BIN SULONG NUR INTAN SHAFFINAS BINTI SALEHUDDIN NUR AIN BINTI ALIAS

Introduction
1959 : 1969 : 1974: 1987 : 1992 :
Only a unit at the Ministry of Commerce and Industry under Department of Tourism. During that time, tourism was relatively underdeveloped. The unit was upgraded to a division when the government realized the potential of tourism for generating foreign earnings. The Tourism Development Corporation of Malaysia (TDC) was formed to further develop the industry. The ministry was created namely as Ministry of Culture, Arts and Tourism (MOCAT) TDC became the Malaysian Tourism Promotion Board (MTPB) and was also known as Tourism Malaysia.

Contribution to Economy
Foreign exchange earnings Tourism expenditure generate income to the economy. The income in turn stimulates the investment necessary to finance growth in other sectors of the economy. Contribution to government revenue Derived from direct contribution such as taxes on income from tourism, employment and levies on tourists. Employment generation Tourism supports some portion of Malaysias workforce. Tourism can generate jobs directly through hotels, restaurant, taxi services and souvenir sales. Can also indirectly as in the supply of goods and services needed by tourism-related business.

Stimulation of infrastructure investment

Tourism can induce the local governments to embark on infrastructure improvements such as better roads and highways, ample supply of electricity and water, better telephone facilities and excellent public transport networks. Growth in other related activities The expansion of the tourism industry through its linkages, contributed to the growth of other related activities particularly food and beverages, accommodation, transportation and also entertainment.

ACTIVITIES
Ecotourism Sporttourism

Education tourism

Healthtourism

ECO-TOURISM
defined synonymously as nature tourism World Conservation Union (IUCN)travel to relatively undisturbed natural areas in order to enjoy and appraised nature (FLORA &FAUNA) Objectives to instill the element of appreciation among tourist let the tourist to get closer to nature

 Recent statistics suggest that nature-based activities are the fastestgrowing tourism product in Malaysia. World Wildlife Fund for Nature (WWF) Malaysia estimated that ecotourism is growing at 35 per cent a year in terms of arrivals and currently makes up 10 per cent of the country's tourism revenues

 Malaysia has 19 national parks, the most widely known probably being Taman Negara, Endau Rompin, Mulu the famous for its caves , and Kinabalu, home of Southeast Asia's highest mountain The government established a network of virgin jungle reserves to save as permanent nature reserves and natural arboreta and as undisturbed natural forest for general, ecological and botanical studies. Malaysian Government's commitment to the development of sustainable, nature-based tourism is reflected in its National Ecotourism Plan developed in 1996. tourism is private sector led and indicates roles for all sectors of federal, state and local government, private businesses, nongovernment organisations and other players. It was intended to cover the duration of the Seventh and Eighth Malaysia Plans, up to 2005.

Moving forward, Malaysia aims to become one of the best presenters of biodiversity in the world. The Global Biodiversity Hub (GBH) a. The Malaysian Rainforest Discovery Centre developed as a joint zoological and botanical garden using the open zoo concept b. Malaysian Marine Discovery Centre will act as showcases for showcase Malaysias marine offerings to the masses.Aquaria KLCC be leveraged for this purpose. Total funding estimated at RM896 million ,(2010-2020) used to construct the new Rainforest Discovery Centre and upgrade and improve sites identified to be part of the GBH RM640 mill, private sector, RM256 mill. provided by the Government

The international sport that involve the other country such as Canada, German, Britain, Europe, Italy etc. The Malaysian Grand Prix is held at the hyper modern Sepang International circuit. Can create relationship and increase the number of tourist as a viewer in this sport.

 He said an independent study by Universiti Malaya showed that an astounding US$144 million in foreign exchange collection could be attributed to the F1 in Sepang, based on the spending by foreigners during the F1 period. "The impact of Formula 1 hosting for tourism has been massive. If we made almost 150 million (dollars) in 1999, imagine the benefits that the nation has reaped over the last 11 editions.

"But of course, beyond the dollars and cents there are other aspects of the race that appeal to us," he said in his speech at the F1 Welcome Cocktail at Seri Perdana, here, Thursday night.
Najib said as a nation aspiring to be a major player in the automotive industry, Malaysia's alliance with F1 was only natural. In F1, he said, the country had the stage for application of the finest and highest technology in the automotive field. "In Malaysia, we have a group of young people to take our automotive industry to the highest level possible," he added. The prime minister said the F1 project had always been more than just a motorsports agenda. "It's much, much bigger that that," he said, adding that when Malaysia first initiated the idea, it was a tool to uplift Malaysia's image at the international arena. The 2011 F1 season opened at Albert Park in Melbourne with the Australian GP held on March 27. Malaysia will host Round 2 of the 2011 F1 World Championship this weekend, which now runs for 19 rounds with the cancellation of the Bahrain GP. SOURCE : BERNAMA

The race was formed based by the idea of former Malaysian Prime Minister Mahathir bin Mohamad. Le Tour de Langkawi is about the bicycle racing at peninsular Malaysia. It is one of the international competition that attract the tourist as a viewer.

Stage

Date

Start and Finish

Distance

Stage 1

Sunday, 23 January 2011

Dataran Helang - Pekan Kuah

94.3 kms

Stage 2

Monday, 24 January 2011

Kangar Butterworth

145.0 kms

Stage 3

Tuesday, 25 January 2011

Taiping Sitiawan

144.9 kms

Stage 4

Wednesday, 26 January 2011

Ayer Tawar - Cameron Highlands

137.6 kms

Stage 5

Thursday, 27 January 2011

Tapah - Genting Highlands

124.3 kms

Stage 6

Friday, 28 January 2011

Rawang - Putrajaya

107.0 kms

Stage 7

Saturday, 29 January 2011

Banting - Tampin

149.5 kms

Stage 8

Sunday, 30 January 2011

Kuala Pilah - Jasin

156.5 kms

Stage 9

Monday, 31 January 2011

Melaka - Nilai

151.7 kms

Stage 10

Tuesday, 1 February 2011

UITM Shah Alam - KL Loop

104.6 kms

TOTAL DISTANCE : 1315.4 kms

MONSOON CUP

The monsoon cup was first initiated by the Malaysia Prime Minister during his fishing trip in Terengganu. Monsoon season between November and January. As the leading professional sailing series in the world, the tour events are recognized as must attend regattas on the match-race circuit

MONSOON CUP 2009 WINNER Adam Minoprio(Black Match Racing)

Since 1991, Malaysia has been host to the Malaysian MotoGP, one of the world's largest motorcycle races, which attracts teams from many of the top manufacturers in the motorcycle industry

HEALTH TOURISM
Ministry of Health- all helathcare activities that generate the wealth of local economy to be considered as health tourism. Reason choose Malaysia:
Low cost of medical treatment Modern facilities Proffessionals with internationally recognised Excellent infrastructure Political stability

 Medical tourism people who live in one country travel to another country to receive medical, dental and surgical care at a significant savings while at the same time receiving equal to or greater care than they would have in their own country. popular private hospital that choose by the tourist to have some surgery such as Assunta Hospital (Selangor), KPJ Ampang Puteri Specialist Hospital (Selangor), Mahkota Medical Centre ( Malacca), Columbia Asia Hospital (Seremban)

 Dental and plastic surgery also done by tourist in malaysia due to low cost. Eg: teeth-teeth whitening (US$200), fillings (US$45), bridges (US$150), veneers (US$275), Eg: plastic surgeryabdominoplasty US$4,000; face lift US$5,000; breast augmentation US$4,000; collagen injections US$800; and liposuction from US$3,600.

 Alternative treatment
acupuncture (Chinese) Ayurveda (Indian) traditional massage (Malays). low cost and some of those treatment are not available at some part of the country.

Education Tourism
Malaysia wants to be recognized as centre for educational excellence in the AsiaPacific region. various educational facilities and infrastructure have been developed. main agency responsible is the Higher Education Ministry while the Tourism Ministry helps in terms of its promotion. reasons for international students choose to further their study in Malaysia : o low cost of living, yet high quality of life. o the political stability in Malaysia. o Multi culture of Malaysia citizen.

Currently, there are more than 600 public and private educational institutions ranging from pretertiary to university levels exist in Malaysia. For e.g, public university that takes international students is UiTM and for private university is Lim Kok Wing University. government has provided Malaysia International Scholarship (MIS) aims to support the government effort to attract, motivate and retain talented human capital from abroad. This scholarship is divided into two categories of study which are Postgraduate and Post-doctoral Studies.

Education Tourism

STRATEGIES

1) Promotion and Marketing:

function of Tourism Ministry is to coordinate any marketing or promotion activity in relation to tourism. It was conducted by any government department or governmental or non-governmental agencies or organizations. By 1990, with developing tourism promotional efforts, the tourism industry became the third largest source of income for foreign exchange in this country. Gov. promotes different types of tourism. For example: o promotes culture and heritage tourism by providing funding for historical buildings, art galleries and museums. o promote ecological and agricultural tourism, focusing on popular attractions such as Kinabalu Park, Redang Island, Tioman Island and several marine parks.

Promotion and Marketing:

promote its beach destinations whereby popular island resorts have taken control of sections of coastal waters by being able to maintain their beach areas. many campaigns being launched such as the Zoom! Campaign the purposes is to promote domestic tourism, to promote the different parts of the country, and to make domestic tourism more interesting for Malaysians by coming out with new tourism products and packages. Government has spent about RM200mil, or only about 5 per cent of our total tourism receipts. Promote the Malaysian food due to the recognition of Malaysia as the food haven for foreign tourists because of the variety and uniqueness of the food found in the country. cultural promotion, cultural troupes, such as from Istana Budaya, would be specially brought to perform.

2) DEVELOP THE TOURISM PRODUCT, ACTIVITIES AND EVENTS

Agro tourism and homestay program Culture, entertainment, art

Eco-tourism

Heritage tourism

Malaysia my second home

Education tourism

Sport and recreational tourism

Thematic events

Eco-tourism
preservation of natural attractions such as wildlife sanctuaries, national parks, highlands and islands Wide-ranging adventure and special interest tours and expeditions will be made available where tourists can participate in a myriad of nature-related activities, particularly at the Taman Negara in Peninsular Malaysia, Kinabalu Park in Sabah and the Bako National Park in Sarawak.

Taman Negara

Kinabalu park

Agro tourism and homestay program

Homestay program are ideal for the tourist to learn about the Malaysia culture.

1 Day Desaru Fruit Farm + Ostrich Farm + Fire Flies River Cruise
Tour the 180 acres Tropical Fruitland, Desaru Fruit Farm is awarded the Best AgroTourism site in Malaysia 2006 and Innovative Tourism Attraction Agro Tourism Conservation by Malaysia Tourism Awards 2010. Visit the Ostrich Farm to see how an ostrich live, in the wild they live to about 40 years old. In captivity though, they canlive to 50- 60 years and some have even been known to live to 70!

 The preservation and restoration of historical sites, buildings and artifacts will be continued as part of efforts to conserve national heritage as well as increase the number of tourist attractions.

Culture,entertainment and art

Cultural festivals variety of food performing arts Theme park handicraft

Malaysia my second home

Malaysia My Second Home Program is to attract people from anywhere in the world, who fulfill certain requirement, to stay in Malaysia as long as possible on a social visit pass with multiple entry visa. The Social Visit Pass is initially for a period of 5 years and renewable. inter-agency collaboration will be enhanced to ensure smoother implementation of the programme

Sports and recreational tourism

Promote Malaysia as an international sports and recreational tourism venue, international sporting events such the Royal Langkawi International Regatta and the Amazing Race as well as formula one will continue to be hosted. canoeing, boating

3) PROMOTING DOMESTIC TOURISM

WTO- any person or resident of a country visiting his own country or traveling to a place within his country other than his usual residence for a period of not less than 24 hours or one night but less than one year for the purpose of recreation, leisure, holidays, sport, business, meetings, conventions, study, visiting friends or relatives, health, mission work or religion

declaration of holiday For public service for the 1st and 3rd Saturday (1st January 1999) Cuti-cuti Malaysia Theme-Our Malaysia, Malaysiaku(My Malaysia) and Malaysia Destinasiku( Malaysia My Destination).

ZOOM promotion
Air asia lowering their ticket price to support ZOOM Malaysia campaign

Malaysia Domestic Tourism Fair (MDTF)

Many tourism destination, attractions, products and services will be promoted

4) DEVELOPMENT OF TOURISM HUMAN RESOURCE

Definition: obtaining, organizing, training, motivating, and rewarding employees in order to make sure they will be able to deliver the service that meets the organizations and customers need. The National Tourism Human Resource Development Council (NTHRDC) The National Vocational Training Council (NVTC) Human Resources Development Fund (HRDF) 7th ASEAN Tourism Human Resource Development Program

5) Establishment of Accessibility
Easy access to tourism destinations in terms of international transport and facilities for easy movement within the destinations are generally considered to be prerequisites for the development of tourism Air Asia is using both the Kuala Lumpur International Airport (KLIA) and the Senai Airport in Johor Bahru as its operating hubs. Air Asia had started to operate regional flights from KL and Johor Bahru to Bangkok and Phuket, as part of a joint-venture with Thai telecommunications giant Shin Corp. followed by connections to Chieng Mai, Hat Yai, Vietnam, the Philippines, China and India using KLIA, Penang, Johor Bahru and Kota Kinabalu as the operating hubs

 Malaysia had constructed the second link which from Johor Baharu to Singapore KTMB (Keretapi Tanah Melayu Berhad) significantly facilitate cross border.In order to promote the railway travel as an alternative mode of transport to the tourist. LRT(light railwaty transit)also been improved in terms in the number for a better accessibility to a places of interests in the capital city in Kuala Lumpur. Relative to our regional peers, Malaysia today has a lower mix of five-star hotels (i.e. 5 percent in Malaysia versus 13 percent and 14 percent in Singapore and Thailand respectively government established the special fund for tourism-

CONCLUSION