MOBILE RICH MEDIA MADE EASY

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Benefits of rich media

New way to communicate for companies Attracts new brands in the mobile advertising eco-system

Its utilization increases the performances, the recall level of campaigns thanks to a dedicated and optimized brand environment
Given that formats are more sophisticated and powerful, company brand identity is better expressed Those formats allow more interactivity and innovation Utilization and creation is still easy as there are templates available.

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Presentation

Consulting & Recommendations

Benchmark:
Anticipate tomorrows trends and stay ahead of the game

Production and testing of creatives:

Tailor made to your specific needs

Branded online demo showcase:

Customized for our partners

Dedicated to helping key players of the mobile advertising ecosystem to benefit from tailor made, exclusive and innovative interactive mobile ads
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USE CASES

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USE CASES 1
SCRATCH & CLICKS/SFR
General info
Brand : SFR Country : France Launched : 22/12/2012 to 31/12/2012 Publication support : iPhone application

Objectives
Offer discount for subscription Increase brand interaction Play with Christmas theme

Campaign description
Publisher: RATP (Paris public transportation agency) Type of banner : Clickable introduction format Price model : CPM Timer : 7 seconds

Setting Up
Design, integration and test made by Sofialys Cost : 3 man-day = 1650 (VAT excluded)

KEY RESULTS : 208 596 impressions 2457 clicks CTR : 1,18%

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USE CASES 1
SCRATCH & CLICK/SFR
Scratch the ice The ad underneath appears completely when 80% of the ice is scratched.

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USE CASES 2
GNARKS/CANAL+
General info
Brand : Canal + Country : France Launched : 12/12/2012 to 25/12/2012 Publication support : iPhone & Androd

Objectives
Drive visits to the Apple Store and generate downloads Raise awareness of the application

Campaign description
Publication support: App DirectStar, App SFR jeux, App SFR TV Type of banner : Clickable interstitial Price model : 35 CPM

Setting Up
integration and test made by Sofialys Cost : 2 man-day = 1100 Gnarks invade your iPhone!

KEY RESULTS: 750 252 impressions 32058 clicks CTR : 4,27%

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USE CASES 2
GNARKS/CANAL+
Touch the screen, and Gnarks appears! Video Link to Appstore and Androd market

Video

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QUOTE
PACKAGE 0
Standard integration process (no creation by Sofialys)
Feasibility analysis, adaptation and integration of the code in the ad server, internal and customer tests

2 man-day 1000

PACKAGE 1
Reproduction of ones Sofialys creative
Package 0 + writing of the HTML5 code for a creative already done by Sofialys
Included modifications: color, text and image Not included modifications: place of the objects, change of user experience or animation

2 man-day 1000

PACKAGE 2
Adaptation of ones Sofialys creative or creation of a new animation
Package 0 + modification of the HTML5 code for a creative already done by Sofialys
Included modifications: place of the objects, change of user experience or animation Creation: single page with simple animation

3 man-day 1650

PACKAGE 3
Creation
Package 0 + complex creation, HTML5 mini-site construction

Ask for a quotation

Price (VAT excluded) 550

Man-day 1

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PLANNING
PACKAGE 0 PACKAGE 1 PACKAGE 2 PACKAGE 3

Day D-15

Campaign announcement Analysis and feedback

with validation

2 days

Day D-11 Day D-7

1 day 1 day

Development

5 days

Integration and test (Sofialys)

Day D-5
1 day

3 days

1 day 2,5 days 3 days

Advertiser/Ad sales house tests

with corrections

2 days

2 days 3 days

>>> Launch
1 day 1 day

2 days

D Day

*days = opening days. Example: 10 opening days = 2 calendar weeks

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PROCESS

Customers brief

Analysis and feedback on feasibility

Sofialys commitments

Integration of the code in the ad server (check, adaptation, url coding, etc.)

Functional and technical test phase

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PROCESS
The clients brief must contain at least:
Customers brief
- Expected creatives description and animation or detailed story board - Ad format and publication support - Main action to track (to get the reporting on the ad server) - List of all actions to track

Integration team of Sofialys will analyse the clients request:

Analysis and feedback on feasibility

Check of technical feasibility List of potential constraints (compatibility with certain OS or OS version) Quote and planning Test report

The creatives code (either it is made by Sofialys or not) must be adapted to the ad server
Integration of the code in the ad server (check, adaptation, url coding, etc.) - check - url coding(clicks, image, CSS, video) - Set up of a zip file with all external objects (css, image and video) - Action tracking set up

The test phase made by Sofialys will be about:

Functional and technical test phase
- working and behaviour of the creative in accordance with the brief - technical checking of upload time, compatibility, displaying of the images, tracking info Sofialys is not in charge of the aesthetic quality and ergonomics of the ad

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