Salesforce Practice

Contents

Bodhtree Introduction Bodhtree CRM Practice Overview Bodhtree Salesforce.com Credentials Case Studies Partner & Certifications

Bodhtree Overview
Bodhtree is an IT Consulting and Services Company providing Implementation, Integration, Customization services for SaaS Applications, Cloud Computing, Business Intelligence and Information Management Practice areas Headquartered at Hyderabad , we have our offices in United States and United Kingdom, serving customers in NA , Europe, MENA, SE and APAC. Extensive experience in multiple end to end implementations, maintenance , migration, integration, support & end user training projects. Partners with Oracle, Salesforce.com, Microsoft, Redhat, SAP, Intel Experience in other SaaS based products and Cloud Computing technologies Technology spread includes Java, .NET, xml, BPEL, SOA, Oracle Apps, Seibel, Oracle DB, web services, Flash, Apex , and so on.

http://www.bodhtree.com

CRM Practice @ Bodhtree Consulting Ltd

Overview
Bodhtree CRM Story
creating success stories
Over 30+ successful engagements in last 2 years; More than 90% of engagements involve development & implementation Over 95% of work done offshore 90% of projects completed in time Strong Alliances with Oracle, SAP, Salesforce.com

offers a full basket of services

Business and Technology Consulting Customer Operations Roadmap and Strategy Package Evaluation Implementation / Rollouts Upgrades Support and Maintenance

...operates across technologies

Salesforce.com, Oracle CRM, Complimentary Technologies CTI Solutions , BPO Reporting & BI Integration Middleware Shell Scripts, Java, EJB, J2EE, JSP XML, J2ME

has world class consultants

Consultants trained and experienced in packages Experienced resources, Mix of technical and functional profiles Salesforce.com Certified Administrators, Developers & Consultants

leverages the CRM CoE

Framework for knowledge management Methodologies and artifacts for accelerated execution Infrastructure for solution evaluation and pre-validation

operates in multiple verticals

Banking and Insurance Communications & Media Hi-tech & Manufacturing Logistics Pharmaceuticals Life Sciences & Healthcare

delivering value to customers

End-to-End CRM Offerings Across Verticals

Financial Services Hi Tech Healthcare Pharma Energy & Utilities Telecom Media and Publishing Life Sciences

<
CRM Strategy

>
Training

CRM Roadmap

CRM Governance

Change Management

Solution Building Blocks

Quality Assurance

Custom Delivery Model

Resource Management

Functional & Technical Competencies

Project Management

SLA Management

Cost Optimization

<
Parameters Services Processes

T E C N O L O G Y
Service Level Management

S E R V I C E S >
Sharing of best practices Resource utilization & optimization Production Support & Maintenance

Standardization & Continuous improvement

Scoping & Package Assurance

Metrics, Measurement & Tracking

Implementation

Global Rollout

Upgrade

Scope

Cost

Time

Quality

Productivity

Communication

Risk

Customer Process Outsourcing

Bodhtree CRM Practice : Industry Vertical Spread

Strategic Engagements
Industry
Financial Services Communications & Media Pharmaceuticals & Life Sciences Healthcare Energy & Utilities Hi Tech Manufacturing

Scoping

CRM Roadmap

Package Evaluation

Business Process ReEngineering

Operational Engagements
Industry
Financial Services Communications & Media Pharmaceuticals & Life Sciences Healthcare Energy & Utilities Hi Tech Manufacturing

Implementation

Rollout

Upgrade

Production Support & Maintenance

Bodhtrees CRM Implementation Methodology

PLAN
Project Start Executive Workshop Project Planning Session Business Process Reviews Setup Report of Findings yes

DESIGN

DEVELOP

DEPLOY

Configuration

UAT Iterate?

no

Freeze Configuration Project End

Integrate & Extend

Project Wrap Up

Data Mapping & Testing

Migrate Data

Curriculum Development

Conduct Training

Contents

Bodhtree Introduction

Current Engagements with Cisco

Bodhtree CRM Practice Overview Bodhtree Salesforce.com Credentials Case Studies Partner & Certifications

Bodhtree Salesforce.com Credentials

Partnership with Salesforce.com Strategic Partnership with Salesforce.com including Global Marketing agreement, the master teaming agreement to provide strategic consulting, integrate and implement complex solutions to clients Joint Marketing efforts along with Salesforce.com EMEA for accounts in the Gulf/MENA region Training partner with Salesforce.com for Internal consultant trainings and customer training Regional Systems Integrator and Select Partner Poised to soon be Global Systems Integrator with Salesforce.com Strong practice with over 40 associates and ramping up continously. Over 20 Salesforce.com certified Consultants, Developers and Administrators CoE for SaaS and cloud computing Bodhtree leverages its solution deployment expertise and CRM competency to provide customized solutions using Salesforce.com, enabling higher returns on investments for customers Optimized Salesforce.com methodologies for implementation, support and enhancement projects to deliver high quality solutions at optimal costs
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Bodhtree Practice Snapshot

Bodhtree Salesforce.com Value Proposition

FACTS
The leaders in hosted CRM market Salesforce.com is the first billion dollar Cloud CRM Company. Salesforce.com rocketed from ranking 22 to 12 in terms of total CRM revenue More than 77000 customers worldwide and growing ! CRM Practice has critical presence in Financial Services, Pharmaceuticals, Telecom , High Tech, Life Sciences sectors Strong Domain Knowledge Leveraging CRM implementations in large organizations Pioneered the Offshore Delivery Model and has been successfully deploying it for the last decade

Bringing in Value >

The Bodhtree Salesforce.com value proposition is aimed at bringing in value to the customer in the following areas Leverage Bodhtree Delivery Model for a faster, more cost efficient deployment Leverage Salesforce.coms flexibility and implementation methodology to deliver enterprise scale agile CRM in minimal time Leverage Bodhtree strong Domain knowledge to deploy industry specific solutions through Salesforce.coms AppExchange Marketplace

Bodhtree

Salesforce.com

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Leveraging Mutual Strengths

Salesforce.coms value proposition
Focus on Adoption & Business Success

Bodhtree Value proposition

Offshore Delivery Model

Visual, Iterative, Business-Driven Solution Design Education, Adoption, Enablement Define Success Criteria & Benchmarks Inclusive Subscription, no Hidden Infrastructure or Upgrade Fees Adoption: Iterative Functional Deployment & Training Value: Emphasize Time-To-Value

Reduces Project Implementation Lifecycle Lower TCO (Total Cost of ownership)

Experience in varied domains ranging from Pharmaceuticals, Healthcare , Life Sciences, Media, Communications, Hi Tech , Energy & Utilities etc. Huge expertise in Industry specific best practices and large scale implementations Trained and Certified Resources Over 30 successful CRM deployments in the last 2 years with over 60% of work done offshore Highly robust and tested processes in place to ensure defect free delivery Quality Adherence

Domain Knowledge

Minimize Risk

Leverage Salesforce.com Know how

Large scale CRM deployments

> 1,000,000,000 Application data points > 2,000 Consulting & Education Data Points Internal + Customer Shared Best Practices

Drive Continual Business Improvement

Bodhtree Quality Assurance

Market Driven, Responsive Frequent Upgrades & Frequent, Incremental Increases in ROI Always be State of the Art

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Bodhtree Custom Salesforce.com Engagement Roadmap

CRM Education Industry, Customer, Market, Competitive Analysis Hypothesis Formulation/ Scenario Building Technology/Alliance Assessment INVENTION => Define Purpose Project Planning Resource Assessment CRM/Business Strategy Train/Rollout Strategy Sales Effectiveness Metrics & CSFs Operating Procedures BUSINESS DESIGN => Business Process Design Requirements Definition Process Configuration Communication Plan* Training Plan* Rollout Plan* BUSINESS MOBILIZATION => Application Configuration* System Integration* Custom Software Development* Testing* Data Migration Tools Development* Training & Delivery Performance Measurement Feedback & Improvement* Growth Planning & Building* New Feature Development*

TECHNOLOGY DELIVERY =>

Bodhtree ACTIVITIES

Pre-Sales

Planning & Strategy (10% offshore)

Design & Process Review (40% offshore)

Develop & Integrate (80% offshore)

Deploy & Support (75% offshore)

Salesfoce.com ACTIVITIES
TRAINING & DEVELOPMENT => Partner Training Partner Certification Process Curriculum BEST PRACTICES => RELATIONSHIP MGMT => CONTINUOUS IMPROVEMENT=> Customer Support Technical Support Infrastructure Controls Upgrade/New Release Migration - Training * Predominantly offshore activity

Customer Qualification Sales Support Contract/SOW Support Strategy Development Best Practice Support Resource Planning Project Planning

Best Practices Support Process Consistency Engagement Mgmt or Project Mgmt Project Reviews

Engagement Mgmt or Project Mgmt Technology Assistance Project Reviews & Project Sign-off

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ROI and Deployment Timeframes

Eliminate Provisioning Complexity, Time, Fees Visual, Iterative Design Instead Of Black Box Customization Accelerated Training Facilitates Change Management Iterative Design & End User Training Accelerates Adoption

* for more details on ROI calculations please get in touch with business@bodhtree.com

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Why Bodhtree?
Customer Satisfaction - On Time, On Budget

Certified Professionals
Rich functional & technical talent Fixed Bid Projects Global Delivery Cost Effective, Reliable, Experienced Salesforce.com Select Partner CSAT available on Partner Portal >90% CSAT

Specialized Custom Offerings

Consulting On-Demand Pay As You Go option

Jump Start, Fast Track, Enterprise, Tailor Made On Demand packages Fixed bid & Fixed duration, T &M, CTM

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Case Studies

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Leading Communication Service Provider in US

Client
The Client is a leading provider of end-to-end broadband wireless systems that deliver the quadruple play of data, voice, video and mobility to all organizations today. The Client is 100 percent focused on wireless technology, and that focus enables us to provide a complete portfolio of WLAN, Wi-Fi mesh, WiMAX (point-to-multipoint), and point-to-point technologies. The Clients end-to-end product portfolio enables partners to custom-build the wireless solution that fits customers' specific needs. The clients broadband wireless equipment is used by enterprises, service providers, carriers, government entities, educational institutions, healthcare organizations, municipalities and other organizations that need highperformance, secure and scalable broadband wireless solutions.

Situation
The client is a leading global supplier of network infrastructure products and services, needed a new sales force solution to meet complex global needs. With operations in two dozen countries, the company required support for multiple languages and currencies as well as anytime, anywhere access. Corporate executives were focused on forecasting accuracy, which required a common global solution that sales representatives would use more consistently. Because many channel partners drive significant revenue for the client, they also wanted to better serve and monitor its partners.

Benefits

Bodhtree Solution
Salesforce CRM's internationalization options and ease of integration impressed the decision makers. Bodhtree successfully deployed Salesforce CRM to more than 500 users worldwide withing a condensed span of 9 weeks helping the client realise RoI instantaneously.

Employees worldwide benefit from a localized Salesforce.com CRM Sales solution and easy access, resulting in increased communication and tracking. Executives enjoy the improved forecasting accuracy they envisioned. With Salesforce.com CRM, project managers enjoy ease of customization. 24/7 uptime and support provided by Bodhtree

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Leading International University in US

Client
The client focuses on preparing students for professional careers in the applied social sciences. Its faculty, students and alumni are committed to making an impact on society and to results that make a difference in the lives of individuals, couples, families, schools, organizations, companies, and nations. The clients institutions applies scholarship to solve social problems and has always had an abiding concern for diversity and internationalism.

Situation
The Client, a career college, wanted greater visibility into its inquiry-generation process to more effectively market to potential students and boost admissions With 11 separate locations, a lack of visibility into the admissions process prevented the college from improving the process Because the amount of time it takes between the moment someone clicks on a Web interest form and the moment Alliant contacts that person correlates directly with enrollment success, visibility to real-time information was paramount The college required a CRM solution that could easily integrate with its PeopleSoft FT system to link marketing, inquiries, and enrollments

Bodhtree Solution
The client chose Bodhtree to implement Salesforce CRM for its ease of use and ability to fully integrate with Clients back-end systems; the college deployed Enterprise Edition to 101 users with integration to Microsoft Outlook and PeopleSoft FT The college integrates all up-front inquiry generation via vendors, direct mail, and the Web site into Salesforce CRM; determined by workflow rules, auto-response emails are then automatically delivered Dashboards help drive customer success and allow the senior vice president of Marketing and Admissions to know exactly how many inquiries were generated during a given time and where they came from Real-time reporting expands dashboard information for customizable fore casting. With bidirectional integration into PeopleSoft FT on the back end, for student enrollment Alliant users simply click a link in Salesforce CRM; S-controls validate the information, which is then matriculated in PeopleSoft; real-time and nightly synchronizations ensure information is updated in both systems

Benefits
With 100 percent visibility into the marketing and enrollment process, the college is beginning to understand the sweet spot for the number of touch points needed, which helps the client understand what it takes to attract and enroll new students The college can now centrally and quickly confirm the effectiveness of its marketing dollars at eleven campuses

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Leading Business Process Outsourcing Company

Client
The client is the Global contact centre and International Business Process Outsourcing company and is part of a leading telecom systems integration and IT services company head quartered in India. From providing telecom integration services to multinationals, Public Sector Units and India's vast defense sector, the client has evolved to extend its expertise into the dynamic space of Business Process Outsourcing and RFID. Apart from 8 regional offices in India, the client has over 60 service and support facilities across the country. Internationally, the client is present in the US, UK, Singapore and UAE.

Situation
The client - a global leader in software and processing solutions for financial services, higher education, and the public sector needed a better way to manage leads and coordinate global marketing efforts Distributed operations and sales processes across 14 global segments and 50 brands made it difficult to collaborate on opportunities and measure marketing effectiveness Accurate and timely pipeline views, 360-degree customer perspectives, and customized lead management practices were a dire necessity

Bodhtree Solution
The Client selected Salesforce CRM based on Bodhtrees recommendation to centralize customer information and standardize key processes worldwide. The company quickly completed a multiphase rollout of sales, marketing, and customer support applications to 1,000 employees; subsequent deployments have increased the user-base to over 2,000 employees in multiple business functions Using Apex code, Bodhtree built a custom object to manage all global leads, customer subscriptions, email opt-ins, customized lead statuses to extend funnel stages, and implemented tailored lead qualification processes for different segments for the client. Seamless integration with marketing automation solutions delivered made it easy to manage email campaigns and landing pages; leads were automatically captured and shared in Salesforce CRM helping organize campaign programs, tactics, and messages for scheduling and measurement purposes

Benefits
Active usage of Salesforce CRM exceeds 85 percent, for more accurate and timely business views Standard data and processes improve productivity and allow the Client to present a unified, consistent face to customers The company now has improved collaboration on opportunities representing more than $3 billion in revenue In-depth processes managing more than 400,000 leads improve pipeline oversight and increase conversion rates Detailed campaign measurement helps the Client refine its marketing mix to focus on activities with greater ROI Marketers are more accountable and have the data to back up their decisions; available measurements include ROI of total touches, total responses, conversion rates, total costs, cost per closed, and more

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Leading Consulting firm in APAC

Client
The Client international is a leading training and business consulting firm providing pragmatic yet dynamic solutions to organizations in Asia. Thriving on domain innovation and delivery optimization, The Client has constantly evolved since its inception 10 years ago to become the market leader flaunting global experience, process expertise and regional presence. It has 2 main groups. Services include public events like seminars and public registration services, B2B training and Products External and Internal.

Situation
The Client is unable to have a consolidated view on accounts and hence not able to up-sell or cross sell, example: Globe Telecom can be sold 3 types of products catering to their (i) IT Team, (ii) Risk Compliance Team and (iii) VP Finance. This is not easily established right now. Constant flow of information through emails to update sales team and managers leads to further redundancy / confusion. Issues with people leaving the organization and data being lost. Difficulties in tracking due to multiple copies of excel sheets floating around.

Bodhtree Solution
Key factors achieved by Bodhtree: Optimized the point & click usability for sales teams for faster data entry and retrieval. The Client is able to provide valuable information such as income generated from Products ( both in house and Partner) and other associated metrics around it. Optimized Sales & Marketing processes. Enabled maximum data capture by Sales & Marketing so that Delivery team gets all info that is needed by them to deliver maximum customer service. This applies to Sales & Marketing team as well. Reports & Dashboards serve The Client business objectives in terms of metrics & KPIs tracked at each of the hierarchical levels.

Benefits
The Client has overcome all the pain points it had while using Sugar CRM. Results Consolidation of account information and confidentiality of data across divisions. Ensures continuity of business in case of sales people dropping out. Ensures faster-ramp up period for new employees. Top management is able to see sales cycle in 360 degrees using custom reports and dashboards. A central database to store the company information.

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Leading US based Venture Capital Firm

Client
The client is involved in providing premier financial analysis and corporate finance support services. Their clients include highgrowth start-ups, public - traded companies, top-tier venture capital and private equity firms and their portfolio companies, and leading middle market investment banks. Focus on quality and superior financial modeling expertise and execution has won rave reviews from its clients across various business sectors performance orientation. The Client believes that delivering the highest quality and customized analysis is the most important aspect of their business.

Situation
Deal Flow Management System manages the prospect companies that they look at during the year. Companies come and meet the Venture Capital (VC) management what is the level of interest in startup business. The Client intended to track the whole calling effort and the related activities that had happened with prospect companies. The system should update the critical information of a particular company dynamically by connecting to the website Venture Source which maintains the companys details. System should be able to give the 360 degree overview of the company.

Bodhtree Solution
Bodhtree was invited to provide a n implementation solution for the Deal Flow Management System based on Force.com platform and eventually get it certified and showcase on Salesforce.coms App Exchange. The App, by virtue of being hosted on cloud will help the Client in faster deployments to its end customers, Customer On-boarding, increase productivity, flexibility, be tightly integrated with custom processes and add value to the Clients businesses. It will also allow the Clients top management have real time visibility into its customers, track updates using metrics, reports and the dashboards.

Benefits
The company benefited from zero infrastructure deployment and maintenance costs. Crystal clear visibility to their sales (Deal Management) Greater transparency in operations and decision making Data-driven and more timely investment decisions Reduced time spent on reporting Real-time access to data via web browser or mobile device Cost-effective, highly responsive SaaS solution

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Contents
Bodhtree Introduction Bodhtree CRM Practice Overview

Bodhtree Salesforce.com Credentials

Case Studies Partner & Certifications

22

Partnerships & Certifications

23

Select CRM Customers

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Thank you

INDIA (Headquarters)
Corporate Office: Ground Floor, Building No 2B, Maximus Towers Raheja IT Park Mind Space, Madhapur, Hitech City, Hyderabad- 500 081 Tel: +91.40.6654.7000, F: +91.40.6654.7029 India Toll Free No: 1800-2660-132 Delivery Center: 10th Floor, Unit No-2, (Right Wing) Vega Block the V Plot No 17, Software Units Layout Hitech City, Madhapur, Hyderabad- 500 081

Fremont Office:
210 Hammond Avenue Fremont, CA 94539 Tel: 408-449-4984

New Jersey office:

517 US 1 South, Ste 3069 Iselin, NJ 08830 Tel: 732.634.0019

United Kingdom
34 Milbourne Lane, Esher Surrey KT10 9EA UK

Telephone : 01372 473924

business@bodhtree.com | www.bodhtree.us