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HEALTHY COMFORTS
Better than an apple a day
www.healthycomforts.org

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NATURE OF BUSINESS

Hina Sadiq

Mariam Maroof

Patnership
Nayab Tasnem

Saba Saeed

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DESCRIPTION OF BUSINESS

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MISSION

We will be the standard by which other health clubs and gyms measure themselves on knowledge, technology, equipment and customer service.

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VISION

We want to be the best quality exclusive health club in Pakistan. Serving clients in excellence with the highest quality in holistic wellness techniques, treatments and knowledge to change and enhance their length and quality of life.

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VALUES
Excellence Innovation Integrity

Passion
Result Driven

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OBJECTIVES

Provide wellness strategies/programs and facilities to our customers. To promote healthy lifestyles via health education and campaigns. Help customers attain the desired results.

To increase productivity of our employed customers.

Expand Bardi-Bood operations to Islamabad and Karachi in next 5 years.
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INDUSTRY ANALYSIS

Future Outlook and Trends

Analysis of Competitor Healthy Comforts is not a traditional gym club like most of the competitors.

Healthy Comforts is an entirely new

idea in Pakistan Profitable in the long run

We believe that healthy mind ensures a healthy lifestyle Our business is a solution to peoples problems

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INDUSTRY ANALYSIS

Market Segmentation People aged 16 and above can enjoy our exclusive services Targeted to upper middle class and upper class

Industry and Market Forecast

The business idea has been perceived according to the demand of the target market The business will flourish and reap profits in a short period of time We plan to open more branches in Lahore, Islamabad and Karachi

Targeted to employees to improve their productivity

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MARKET RESEARCH

Sample size 50 A questionnaire based on 13 questions. The questions were related to eating habits, exercise and productivity of the sample size.
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MARKET RESEARCH

The target market likes the idea of healthy comforts and we believe that well start earning profits in a short period of time as the idea is based on a need that has not been exploited by any other competitor.

The results showed that the target market is concerned about its health and want to ensure a healthy lifestyle. They want a health club to offer a wide range of services equipped with the latest technology.

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PRODUCT AND SERVICES

Healthy exercise- State of the art gym and yoga Healthy Eating for food loving people Comfort Design for better wearing choices

Healthy One to spoil our customers to the deepest level of relaxation

Healthy Nutrition- Diet plans made by our specialized dietician
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MARKETING PLAN
Building long term relationships with customers by providing unique and quality services, an integrative health club and a fulfilling environment

Competitive Edge Value added services A complete indoor experience for a healthy lifestyle Informative sessions discussing the importance of health

Value Proposition
Lead community to a healthy lifestyle the Dependable destination to rejuvenate your energies

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PRODUCT AND SERVICES

Gym/fitness training Health spa providing mind and body therapies Dietician/nutritionist

Dress designer
Yoga classes Health bar
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PRICES
Entrance fee of Rs 1500/- will be charged at the time of joining our health club.
SERVICES Gym Spa Dietician Dress designer Yoga classes CHARGES Rs 3000 per month Rs 2000 per visit Rs 800 per visit Rs 700 per visit Rs 2500 per month

Discounts for Corporate Employees Discounts for Residents of Same Household First member Rs 3000/- per month Second member Rs 2800/- per month Third member Rs 2500/- per month Membership Cards Three months membership Rs 8100/Six months membership Rs 15000/-

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PLACEMENT

Y block of Defense, Lahore.

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PROMOTION

Print Media

Social Media

Health Campaign

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FORM OF OWNERSHIP
Hina Sadiq

Mariam Maroof

Patnership
Nayab Tasnem

Saba Saeed

Percentage of capital share and profits- Equal i.e. 25% of each partner
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RESPONSIBILITY
Janitorial staff
Security Guard Management Staff Chefs Servers Personal Trainers Spa employees

Dietician
Yoga Instructor Accounts Manager
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FINANCIAL PLAN

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SWOT ANALYSIS
STRENGHTS
Employees and working class is being targeted for the first time in Pakistan Offering a wide range of services from a gym to a health bar Results-orientated approach to attracting and maintaining customers. A well-researched, detailed health wellness program that is long-term in focus

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SWOT ANALYSIS
WEAKNESSES

High costs associated with customized, personal service. The inability to work on a high volume business model. Employee health issue is not considered to be a part of low productivity in Pakistan. The costs of attracting a large corporate client. Limited place bounded to internal activities only

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SWOT ANALYSIS
OPPORTUNITIES

Participation within a growing market. The large increase in clients that follows with the acceptance of the idea.

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SWOT ANALYSIS
THREATS

Lack of immunity to an economic downturn.

Potential competition from larger, well established competitors. Security risk in Pakistan is having a negative effect on this industry along with other industries. Companies reluctance to bear the extra cost for their employees.

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MAIN COMPETITOR
the company has been providing services to its customers since 1878. Gymkhana is not a name its a brand. Shapes is providing indoor activities as well as some outdoor activities to its customers. The company has extended its functions by opening new branches.

Gymkhana

Shapes

Sukh Chan

Even though Sukh Chan is new to the industry but it has a strong corporate profile.
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WEBSITE

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QUESTIONS

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