Core+Paths

A Design Framework for Findability, Prioritization and Value

Are Gjertin Urkegjerde Halland Mona Sverrbo Halland
Senior Information Architects

Agenda
Why a new framework?
Seven Deadly Sins of IA

Introducing Core+Paths
Core Inward Paths Outward Paths

Seven Deadly Sins of IA

(1) Sin of Abstraction

When you go too far up, abstraction-wise, you run out of oxygen. Sometimes smart thinkers just dont know when to stop, and they create these absurd, all-encompassing, high-level pictures of the universe that are all good and fine, but dont actually mean anything at all. - Joel Spolsky

(2) Sin of Introvercy

Joshua Porter: Home alone? The role of content aggregators

(3) Sin of Isolation

http://www.flickr.com/photos/brendio/147026911/

(4) Sin of Information Overload

100 Exabytes All info / year

Unique info / year

12 Exabytes

All human documents produced last 40.000 years 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Stuart Park, based on Lesk, Berkeley SIMS, Landauer, EMC

(5) Sin of Navigation Overload

(5) Sin of Navigation Overload

(6) Sin of Futility

Missed opportunity Toget gr

http://www.flickr.com/photos/stuckincustoms/169376299/i

(6) Sin of Futility

Calls to Action

Business Value

Social Value

(7) Sin of Logophobia

ABOUTNESS

FINDABILITY

We need to start with The Core

How to design for Core+Paths

Prioritize and design the Core
(satisfy user goals through prioritized content and functionality)

Design Inward Paths to the Core

(SEO, facets, menus, search, RSS, newsletters any mean available)

Offer relevant Outward Paths from the Core

(Calls to Action that meet user, business and social needs)

Core, Inward and Outward Paths

Most optimal unit of consumption Core Balance business and user goals

Example: Municipality
Core: Services kindergarden , i.e.
Frontpage Internal search Google/SEO Incoming links Newsletters Brochures RSS feeds

Sk om barnehageplass

Online application

Sknadsfristen for hovudopptaket er 1. mars, men ein kan skja Offline application barnehageplass heile ret . Du skjer plass ved bruka vr fullelektroniske sknadsportal . Her sender du oss sknaden fr dataskjermen : n Opplysningane gr direkte inn i vrt barnehagesystem n Du fr ei kvittering p at sknaden er motteken Contacts
Sk om barnehageplass

Print Forward to friend Map of kindergardens Links to kindergardens

Sprsml & svar - Kor gamalt m barnet vera fr det kan byrja i barnehage ? Barnet m vere fylt 10 mnader fr det kan begynne i barnehagen . Det kan skjast plass i inntil 3 barnehagar . + Kva er prioriterte grupper ? + Kor mykje kostar det ? + Finst det barnehagar som er opne p kvelden og om natta ? + Kor lang tid tar det fr eg fr svar p sknaden ? + Kan eg klage p utfallet av sknaden ?

Barnehagar i Frde
Kommunale barnehagar Frde familiebarnehage Sltteben 33 6800 FRDE 57 83 22 47 Kyrkjevegen barnehage Postboks 6 6800 FRDE 916 90 359

User goals

Business Goals

Inward Paths

Core content/functionality

Outward Paths

Supporting information, navigation and Outward Paths

Trigger words

Core elements

Calls to action

Prioritize most important element

Provide supporting info as needed

Simplicity and infodesign for tasks

The Core can also be distributed

Good web apps have good Cores

Core Variations
Core Page Core Flow Multiple Cores

Distributed Core

Core Template

Long Tail Core

Designing Inward Paths to the Core

Internal search Frontpage RSS feeds Open APIs Affiliates Newsletters Google/SEO

Outward Paths: Calls to action

Add to cart Buy used Add to wish list Others who bought You might also.., Rate this item Tag this item

Themes and References

Inward Paths Findability Core Prioritization Outward Paths Value

Search Engine Optimization Ads

Search Marketing Feeds Newsletters Affiliates
Links

Epicenter Design
Copy as interface
Getting Real

Calls to Action

Captology
Tunelling

Simplicity

Persuasion
Paths
Statistics ROI

Adaptive Design

Rhetorics Kairos Persuasion

Agile Development Flow

Human Information Interaction

Conversion

Information scent Offline

marketing

Site navigation
Site Search

Sensemaking Hub-Spoke IA2.0

Social
Viral

Facets Residue Attraction Tags

Taxonomies

Microformats
APIs Personal

Design Tagging
Recommendation Systems

Best Bets Link-rich frontpages

Semantic Web InfoClud

Marketing Social Media

Optimization

Alternative Uses of Core+Paths

Simple, Adaptive Tool for Thinking Support for Intuition Jump Start Concept Zoom in Concept without Lock-in Set Redesign Priorities Client Communication Fighting Frontpage Focus

Try it!
Inward Paths Core Outward Paths

And Lets Build a Beautiful

Information Universe!

Questions? Comments?
www.corepaths.com
are@netliferesearch.com +47 908 70 026 www.iallenkelhet.no

Development Processes

http://www.brandonschauer.com/blog/?p=25

Development Processes

http://www.brandonschauer.com/blog/?p=25

The Doughnut Problem

Process Flows Use Cases Strategy Personas Scenarios User journeys Usier stories Wireframes Affinity Diagrams Sitemaps

Controlled Vocabularies Taxonomies Ontologies

Prototypes