By: Rishabha Dwivedi Marketing Executive Shree International , New Delhi

Overview

Product Mix Brand/Product

An Insight
to

LPP PLC

India Ltd.
By: Rishabha Dwivedi Marketing Executive Shree International , New Delhi

STP

Overview

40 years of Passion

Havells-Global HQ

1971

2011

. Passion Continues

Overview

40 Years of Passion

1973

1980

1984

1993

First Plant

Meter Plant

Joint Venture with Geyer

Switchgear Plant

1996

1997

2004

2004

Acquisition of Cable Plant

Joint Venture with DZG

CFL Manufacturing

Fan Plant

2004

2006

2007

2008

2nd Switchgear Plant

Capacitor Plant

Acquisition of Sylvania

Motor Plant

2008 Global HQ

2009

2010

Global CFL Plant

Inauguration of 2nd Fan Unit

Overview

An Expanding Global Leader

A full-spectrum provider of professional electrical solutions worldwide

Global HQ: Noida, India

Rs 5500cr+ (U$1 Billion +)

One of the worlds largest lighting and electrical product companies

Overview

India
Major presence through Havells India 11 manufacturing units Strong distribution channel 42% of consolidated revenue

Broad Multinational Reach

Europe
Major presence through Sylvania 5 manufacturing units Strong distribution channel 42% of consolidated revenue

Americas
Presence through Sylvania 3 manufacturing units Strong distribution channel 16% of consolidated revenue

New Target Markets:

China, Asian region & Latin America

Brands

Our Brands

World-class Brands & Exceptional Products

StrategiesBrand

Innovative retail initiative Galaxy

First in the Industry to create a Galaxy concept

- One Stop Shop for Havells & Crabtree Products - 63 Galaxies opened in different cities - Target to reach 100 by year end

StrategiesBrand

Innovative First in the Industry to create a Havells World concept Retail initiative -Unique Concept of Displaying Entire Havells Range in Wholesale Markets Havells World
-First two Havells World in Delhi & Mumbai

Product Width

Building Industrial Circuit Circuit protection Protection

Motors

Capacitors

Cables And Wires

Lightning

CFL

Fans

Modular Plate Switch

Geysers

Product

Width

P r o d u c t
L e n g t h

Building Circuit protection

Industrial Circuit Protection

Motors

Capacitor

Cable & Wires

LED Lighting

CFL

Fans

Modular Plate Switch

Geyser

ACCl

Air Circuit Breaker

Foot Mounting

Normal Duty Power Cables Aluminum

Consumer Lighting

Ceiling Fans

MCB

MCCB

Commercial Lighting Retrofit

Oscillating Portable Fans

Isolates

Panel Board System By Pass Changeover Switch Automotive Transfer Switch

Flange Motor

Heavy Duty
Down Lighter

Havells Modular Switch

Electric Storage Water Heater

Exhaust Fans

Changeover Switch

Foot cumflage

Super Heavy Duty Control Cables copper

Industrial Lighting Table Fans Area Lighting

Circuit Breaker

Switch Disconnector

Inverter Duty Motor

Agricultural Duty

Pedestal Fans Road Lighting

Distribution Board

Control Gear

Crane Duty Motor

Motor Run Capacitor Copper Flexible Cables

Specialty Lighting

Non Retrofit

RCBO

Air Circulator Fans

Crabtree Modular

Instantaneous Water Heater

Fuse line & Fuse Box Brake Motor APFC

Indicator Light

Fuse Holder

Aura Lighting

High Speed Fans

Compact Fluorescent Lamps (CFL)

Bulb wastes, CFL saves

Positioning

Product Line Length-Depth Concept

Product
CFL

Product Line

RetroFit

NonRetrofit

Brand

Green CFL

Product Depth Product Sub Depth

Dwarf

Wormed

Spiral

Lilliput

FPL

SU/Du

Dichro

T5

11 w

11w G24

15

20 W

23 W

LABELING, PACKING & PACKAGING

Packing

Packaging

Labeling

Product Life Cycle (Green CFL)

Decline of Production

STP

THANK YOU