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History
It was founded in 1809 in the small town of Oxford, OH. It has an enrollment of around 15,000 undergraduates and is located just 35 miles north of Cincinnati. The landscape of Miami consists of numerous red brick buildings and is considered one of the most beautiful campuses in the nation.
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Mission Statement
To held educate students by developing, maintaining and supporting safe, functional and attractive campuses for Miami University
Matrices
IFE Matrix EFE Matrix CPM Matrix SWOT Analysis Space Matrix IE Matrix The Grand Matrix QSPM
IFE Matrix
Key Internal Factors Weight Rating W. Score 0.4 0.15 0.4 0.2 0.45 0.4 0.15 0.15 0.2 0.05 0.1 0.1
Strength
Brand Image of the university Graduate Rate 64% per year Enrollment ratio increase every year Top Rank in 21 Universities in USA 75 % full time and part time PhD faculty Most frequent class size 20-30 Business related education Weakness High Student Cost Low Ratio of Higher Education Hamilton and Midtown Campus are non residential High fee 0.10 0.05 0.05 0.05 2 1 2 2 Decentralized System 0.10 0.05 0.10 0.05 0.15 0.10 0.05 0.05 4 3 4 4 3 4 3 3
0.10
1.00
0.2
2.95
EFE Matrix
Key Internal Factors Weight Rating W. Score
Opportunities
Government Support Private endorsement and Gift High Employment Ratio Student Exchange Programmes Wireless internet facility in campus 0.15 0.15 0.10 0.10 0.05 4 3 4 2 3 0.6 0.45 0.4 0.1 0.15
Reduce subsidiary due high enrollment (upto 16000) Negative public perception (too white, too rich, too expensive) Perception of people (Only Liberal Art) Total
0.05 0.10
0.05
3 3
3
0.15 0.3
0.15
2 3 2
CPM Matrix
Miami University University of Virginia Sc R Sc University of Michigan R Sc Critical Success Factors W R
Advertisement Service Quality Fee Competition Management Financial Position Loyalty Market Share Total
2 4 3
2 3 4 2 2 3 3
2 2 3 4 1 3 2
3 2 4
SWOT Matrix
Space Matrix ` Stage 2 The Matching Stage IE Matrix Grand Strategy Matrix
SWOT Matrix
Leave Blank Strength S 1 Brand Image of the university 2 Graduate Rate 64% per year 3 Enrollment ratio increase every year 4 Top Rank in 21 Universities in USA SO Strategies New building required O1+ S3 Weakness W 1 High Student Cost 2 Low Ratio of Higher Education 3 High fee 4 Nonresidential Campus WO Strategies
Opportunities O 1 Government Support 2 High Employment Ratio 3 Student Exchange Program 4 Strong linkage with social
societies
ST Strategies Strict admission policy could be implemented to control the enrolment ratio T1 + S3
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WT Strategies Reduce fee T2 + W2
Space Matrix
Two Internal Dimensions
Financial Strength (FS) Competitive Advantage (CA)
Space Factors
Internal Strategy Position Financial Strength (FS) Fee & Other Charges Federal Grant State & Local Grant Endowment Income Alumni Other Sources 20/6 = 3.3 External Strategy Position Environmental Stability (ES) +6 Technological changes +4 Rate of inflation +3 Fee of competing institutions +2 +3 +2
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-4 -5 -4
-13/3
-4.3
Space Factors
Internal Strategy Position Competitive Advantage (CA) Market Share Service Quality Loyalty Competitor capacity utilization Technology -8/5 = -1.6 -3 -2 -1 -1 -1 External Strategy Position Industry Strength (IS) Growth potential Financial Stability Technological know how Resources Utilization Goodwill 23/5 = 4.6 +5 +6 +6 +3 +3
Space Matrix
Conservative +6 FS +5 Aggressive
+4
+3 +2 `
CA
-6 -5 -4 -3 -2 -1
+1
-1 -2
IS +1 +2 +3 +4 +5 +6
-3
-4 -5
Defensive
-6
Competitive ES
IE Matrix
It based on two key dimensions: The IFE total weighted scores on the X-axis The EFE total weighted scores on the Y-axis Divided into three major regions: Grow and Build Cells: I, II, or IV Hold and Maintain Cells: III, V, or VII Harvest or Divest Cells: VI, VIII, or IX
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The IE Matrix
Strong 3.0 ~ 4.0 Average 2.0~2.9 Weak 1.0~1.9
I
High 3.0~4.0
II V
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III VI
IV
Medium 2.0~2.9
Low 1.0~1.9
VII
VIII
IX
2.95 2.95
Quadrant III
` Quadrant IV
.03
.06 .02
2
1 2
.06
.06 .02
3
3 2
0.09
.18 .04
.1
.1 .05
4
4 3 2 1 4
.4
.4 0.15 .1 .02 .2
2
3 2 2 1 2
.2
.3 0.1 .1 0.02 .1
High fee
`
.05 .02 .05
Weakness
.05
.15
.15
QSPM
Key External Factor Weig ht
New building Required Reduce Fee
.09
.08 .05 .04 .05 .02 .03 .02 .03
1
1 2 4 4 2 2 1 4
.09
.08 .1 .16 .2 0.04 .06 .02 .12
3
3 2 2 3 2 2 1 2
0.27
.24 .1 .08 .15 0.04 .06 0.02 .06
Total
2.67
2.48
Conclusion