WELCOME

BUSINESS
PLAN

Prepared by :
Ganesh & Nani MOB:9652484785

BOARD OF DIRECTORS
Mr. S Ganesh Kumar MBA
MANAGING DIRECTOR
Mr. V RAMANA REDDY MBA
MANAGING PARTNER
Mr. RAJ PAUL MBA
EXECUTIVE DIRECTOR
Ms. ADREENA MBA
EXECUTIVE DIRECTOR
Ms. VIJAY KUMAR NAIK MBA
EXECUTIVE DIRECTOR
Ms. SINDHURI MBA
EXECUTIVE DIRECTOR
Mr. RAJESH GOPI MBA
EXECUTIVE DIREC
Ms. ANUSHA MAKAM MBA
EXECUTIVE DIRECTOR
Ms. SREEVANI. C .MBA
EXECUTIVE DIRECTOR

INTRODUCTION

OBJECTIVES:
>To

give premier services to the people

who fails to analyse the construction
market
>To see our self as in first position in
providing best material to customers
>To expand our business through out India.
>Exclusive selection of alternative facility.

VISION
to capture the indian construction material
market by 2015 which is highly booming

MISSION
my mission is to become the most valued construction market
partner for the Indian construction industry by continuously
developing and providing wide range of products to the customers
complying to the highest standards.

BRIEF DISCRIPTION ABOUT BUSINESS

VENTURE NAME

: CONSTRUCTION
MATERIAL MARKET

FIRM DIMENSIONS

: 80*80 sq.fts

LAUNCHING
: At initial stage
we are going to start our MARKET in
HYD

SPECIAL FEATURES
1)Availability of all kinds of construction items which are not available all at one
place
2)Availability of selection of altrnatives facility

3)Maintaining customer relationship management

4)
5)Well infrastructure market
6)Tele booking facility available for the key customers
7)Well Equipped market

8)Well trained market analysts with a qualification of graduation in B.com

Menu chart

Rum
Palak roti
Dhahi roti
Tomato Roti
Special chilli roti
Onion roti
Ghee roti
Ragi roti
Maize roti
Badam roti
Mixed Vegetable Roti
Special Item(Roti+Salad
+cup of ghee rice+
Mushroom curry+1diet
Coke)

:
:
:
:
:
:
:
:
:
:
:

Rs 25/Rs 30/Rs 30/Rs 35/Rs 28/Rs25/Rs 35/Rs 25/Rs 15/Rs 50/Rs 45/-

Rs 250/-

NON VEG ROTI ITEMS:

.Chicken Thikka roti

: Rs 100/-

.Chicken Moghalai roti

:
:
:
:
:
:

.Chicken Liver Roti

.Ginger Chicken roti
.Chicken Tandoori roti
.Spicy Chicken roti
.Chilli Chicken roti
.Special item(4roti+tandoori
+mixed veg .salad+ cup of
Ghee rice with curd+1 diet
Coke)

Rs 120/Rs 80/Rs 70/Rs 120/Rs100/Rs 100/-

Rs.300

Estimated budget: 40 lakhs

BUDGET SEGMENTATION:

Room Advance

:
Interior Design
:
Artificial Design
:
Infrastructure
:
Kitchen Equipment :
Promotions
:
Cash in hand
:
Cash at bank
:
Vehicles
:

Rs 10,00,000/Rs 9,00,000/Rs 2,00,000/Rs 4,00,000/Rs 3,00,000/Rs 4,00,000/Rs 1,00,000/Rs 2,00,000 /Rs 5,00,000/-

SOURCES OF FUND:
Among Rs 40,00,000 of estimated budget, first we will invest
30% amount means 12,00,000 lakhs and for remaining 70% of
amount means 28,00,000 lakhs, we are going to apply bank loan
from state bank of India at 12% Interest rate by showing long term
assets as surety .

H R PLANNING:
In our roti chats we are going to recruit 32 members for each roti chat as different levels of
designations. The number of vacancies, qualifications for the post, salary packages etc, are as given
below And as according to labour act 1960 all allowances like accommodation , incentives, bonus and
promotions will be provided for the employees.
DESIGNATION

NO.OF VACANCIES

EDUCATIONAL
QUALIFICATIONS

EXPERIENCE
REQUIRED

MANAGER

M.B.A

5 YEARS

DIETICIAN

M.B.B.S..,MS(GEN)

5 YEARS

CUSTOMER ADVISOR

POST GRADUTION

10 YEARS

GRADUATION IN HOTEL
MGMT

3 YEARS

RECEPTIONIST

ANY DEGREE

2 YEARS

HELPERS

S.S.C

3 YEARS

REPRESENTATIVE

ANY DEGREE

2 YEARS

DOOR DELIVERY BOYS

INTERMEDIATE

1 YEAR

SERVERS BOYS

S.S.C

2 YEARS

CREW MEMBERS

INTERMEDIATE

3 YEARS

CLEANERS

7 TH CLASS

CHEFFS

FINANCIAL PLANNNING
Profit and loss A/C For the year ended 31st march 2011
Particulars
Sales
(Less)
Raw material
Carriage inwards

12,00,000
60,000

Wages

17,16,000 29,76,000

GROSS PROFIT
(Less)
Operating expenses:
Registration charges
Salaries
Electricity
Advertisement
Rent
Petrol & diesel
(less)

Amount
77,76,000

48,00,000

1,00,000
8,76,000
1,80,000
6,00,000
6,00,000
1,80,000 25,36,000
22,64,000

Depreciation:
10% on furniture

40,000

20% on kitchen equipment

60,000

20% on vehicles
PROFIT BEFORE INTEREST & TAX
(less) interest on loan

1,00,000

2,00,000
20,64,000
3,36,000
17,28,000

(less) interest on capital

1,44,000
15,84,000

(less) 50% tax

8,42,000

PROFIT AFTER TAX

7,42,000

Balance sheet as on 31st march 2011

Liabilities
Capital

12,00,000

(add)net profit

Loan
bank

Amount

from

7,42,000

Assets

Amount

Fixed assets
19,42,000 Furniture

4,00,000

(-)depre.

40,000

28,00,000

3,60,000
(+)purchases

2,42,000

Kitch.equip:

3,00,000

(-)depre.

6,02,000

60,000
2,40,000

(+)purchases

2,00,000

Vehicles

5,00,000

(-)depre.

1,00,000

4,40,000

4,00,000
(+)purchases

1,00,000

5,00,000

Room
advance

10,00,000

Current assets:
Cash in hand

5,00,000

Cash at bank

3,00,000

Misc. exp

TOTAL
LIABILITIES

Interior design

9,00,000

Artificial
design

1,00,000

Promotions

4,00,000

47,42,000 TOTAL

14,00,000

47,42,000

Profit and lose A/C for the year ended 31st march 2012 :
Particulars

Amount

Sales

1,03,68,000

(Less)
Raw material
Carriage inwards
Wages

14,40,000
72,000
19,68,000

GROSS PROFIT

34,80,000
68,88,000

(Less)
Operating expenses:

Salaries

10,62,000

Electricity

2,40,000

Advertisement

6,00,000

Rent

6,00,000

Petrol & diesel

2,40,000

27,42,000
41,46,000

(Less) miscellaneous expenses written off(25%)

3,50,000
37,96,000

(less)

Depreciation:
10% on furniture

70,200

20% on kitchen equipment

88,000

20% on vehicles
PROFIT
BEFORE
INTEREST & TAX
(less) interest on loan

1,00,000

2,58,200
35,37,800
3,36,000
32,01,800

(less) interest on capital

1,44,000

30,57,800`
(less) 50% tax

15,28,900

PROFIT AFTER TAX

15,28,900

Balance sheet as on 31st march 2012:

Liabilities

Amount

Capital

12,00,000

(add)net profit

15,28,900

Assets

Fixed assets
27,28,900 Furniture

()depreciation
Loan
bank

from

(-)
Repayment

28,00,000
8,00,000

Amount

Kitchen
equip:
20,00,000 ()depreciation

7,02,000

70,200
4,40,000
88,000

Vehicles

5,00,000

()depreciation

1,00,000

Room
advance

6,31,800

3,52,000

4,00,000
10,00,000

Current
assets:
Cash in hand

6,95,100

Cash at bank

6,00,000

Misc. exp
Interior design

Artificial
design
Promotions

TOTAL
LIABILITIES

47,28,900 TOTAL

6,75,000

75,000
3,00,000

10,50,000

47,28,900

Profit and lose A/C for the year ended 31st march 2013 :
Particulars

Amount

Sales

1,55,52,000

(Less)
Raw material
Carriage inwards
Wages

19,20,000
96,000
27,12,000

GROSS PROFIT

47,28,000
1,08,24,000

(Less)
Operating expenses:
Salaries
Electricity

Advertisement

20,40,000
5,00,000

12,00,000

Rent

6,00,000

Petrol & diesel

3,00,000

miscellaneous expenses written off(50%)

5,25,000

51,65,000
56,59,000

(less)
Depreciation:
10% on furniture

63,180

20% on kitchen equipment

70,400

20% on vehicles

80,000

PROFIT BEFORE INTEREST & TAX

(less) interest on loan

2,13,580
54,45,420
2,40,000
52,05,420

(less) interest on capital

3,27,468
48,77,592`

(less) 50% tax

24,38,976

PROFIT AFTER TAX

24,38,976

Balance sheet as on 31st march 2013:

Liabilities

Amount

Capital

27,28,900

(add)net profit

24,38,976

Assets
Fixed assets

51,67,876 Furniture
(-)depreciation

Loan
from
bank
(-)repayment

20,00,000
15,00,000

Amount

6,31,800
63,180
5,68,620

5,00,000 (+)purchases

5,00,000

Kitchen equip:

3,52,000

(-)depreciation

70,400

10,68,620

2,81,600
(+)purchases

3,70,400

Vehicles

4,00,000

(-)depreciation

80,000
3,20,000

6,52,000

Room
advance

10,00,000

Current assets:
Cash in hand

4,00,000

Cash at bank

15,02,256

Misc. exp
Interior design
Artificial
design
Promotions

TOTAL
LIABILITIES

56,67,876 TOTAL

3,37,500
37,500
1,50,000

5,25,000

56,67,876

COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2010-11

AND 2011-12:
PARTICURARS

2010-2011

2011-2012

Increase/decrease

Sales (A)

77,76,000

1,03,68,000

25,92,000

%of
increase/decrease
33.33%

12,00,000

14,40,000

2,40,000

20.00%

60,000

72,000

12,000

20.00%

Wages

17,16,000

19,68,000

2,52,000

14.68%

Total expenses (B)

29,76,000

34,80,000

5,04,000

16.93%

Gross profit
B)=C
(LESS)

48,00,000

68,88,000

20,88,000

43.50%

OPERATING
EXPENSES
Salaries

8,76,000

10,62,000

1,86,000

21.23%

Electricity

1,80,000

2,40,000

60,000

33.33%

(Less)
Expenditure
Raw material
Carriage inwards

(A-

Advertisement

6,00,000

6,00,000

-0-

-0-

Rent

6,00,000

6,00,000

-0-

-0-

Petrol& Diesel

1,80,000

2,40,000

60,000

33.33%

24,36,000

27,42,000

3,06,000

12.56%

23,64,000

41,46,000

17,82,000

75.38%

(-)

3,50,000

3,50,000

(-)

Furniture

40,000

70,200

30,200

75.5%

Kitchen equipment

60,000

88,000

22,000

36.67%

Vehicles

1,00,000

1,00,000

-0-

-0-

Total Depreciation

2,00,000

2,58,200

58,200

29.1%

21,64,000

35,37,800

13,73,800

63.48%

4,80,000

4,80,000

-0-

-0-

16,84,000

30,57,800

13,73,800

81.57%

8,42,000

15,28,900

6,86,900

81.47%

Total
operating
expenses(D)
E=(C-D)
(-)miscellaneous
expenses
Depreciation:

(-) interest on loan

(-)50% Tax

Comparative balance sheet of 2010-11 and 2011-12:

Particulars

2010-11

2011-12

Increase/decrease

%of
increase/decrea
se

Furniture

3,36,000

6,31,800

2,71,800

75.5%

Purchase
furniture
Kitchen
equipment
Purchase
kitch.equi.
Vehicles

3,42,000

(-)

-3,42,000

-100%

2,40,000

3,52,000

1,12,000

46.67%

2,00,000

(-)

-,2,00,000

-100%

4,00,000

4,00,000

(-)

-0-

1,00,000

(-)

-1,00,000

-1,00%

16,42,000

13,83,800

- 2,58,200

-15.22%

5,00,000

6,95,100

1,95,100

39.02%

3,00,000

6,00,000

3,00,000

100%

Fixed assets:

of

Purchase
of
vehicles
Total of fixed
assets
CURRENT
ASSETS
Cash in hand
Cash at bank

Miscellaneous
expenses
Interior design

9,00,000

6,75,000

- 2,25,000

-25%

Artificial design

1,00,000

75,000

25,000

25%

Promotions

4,00,000

3,00,000

1,00,000

25%

Total of current
assets
Liabilities:

48,42,000

47,28,900

-1,13,100

-2.33%

Capital

12,00,000

12,00,000

-0-

-0-

8,42,000

15,28,900

6,86,900

81.57%

20,42,000

27,28,900

6,86,900

33.63%

Loan from bank

28,00,000

20,00,000

-8,00,000

28.57%

Total liabilities

48,42,000

47,28,900

-1,13,100

-2.33%

(+) profit

COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2011-12 AND 2012-13:
PARTICURARS

2011-2012

2012-2013

Increase/decrease

%of
increase/decrease

1,03,68,000

1,55,52,000

51,84,000

50%

14,40,000

19,20,000

4,80,000

33.33%

72,000

96,000

24,000

33.33%

Wages

19,68,000

27,12,000

7,44,000

37.80%

Total expenses (B)

34,80,000

47,28,000

12,48,000

35.86%

Gross profit
B)=C
(LESS)

68,88,000

1,08,24,000

39,36,000

57.14%

10,62,000

20,40,000

9,78,000

92.09%

Sales (A)
(Less)
Expenditure
Raw material
Carriage inwards

OPERATING
EXPENSES
Salaries

(A-

Advertisement

6,00,000

12,00,000

6,00,000

100%

Rent

6,00,000

6,00,000

-0-

-0-

Petrol& Diesel

2,40,000

3,00,000

60,000

25%

Total
Opera...
expenses(D)

27,42,000

46,40,000

18,98,000

69.20

E=(C-D)

41,46,000

61,84,000

20,38,000

49.15%

3,50,000

5,25,000

1,75,000

50.00%

10%Furniture

70,200

63,180

- 7020

- 10.00%

20%Kitchen
equipment

88,000

70400

-17,600

20.00%

20%Vehicles

1,00,000

80,000

-20,000

-20%

35,37,800

54,45,420

19,07,620

53.92%

(-)Interest on loan

3,36,000

2,40,000

- 96,000

-28.57

Interest on capital

1,44,000

3,27,468

1,83,468

120.40%

PBT

30,57,800

48,77,952

18,20,152

59.52%

(-)50% Tax

15,28,900

24,38,976

9,10,076

59.52%

15,28,900

24,38,976

9,10,076

59.52%

(-)miscellaneous
expenses
Depreciation:

PBTI

PROFIT
TAX

AFTER

Comparative balance sheet of 2011-12 and 2012-13:

Particulars

2011-12

2012-13

Increase/decrease

%of
increase/decrease

6,31,800

6,31,800

-0-

-0-

(-)

5,00,000

-5,00,000

3,52,000

3,52,000

-0-

-0-

(-)

3,00,000

-3,00,000

4,00,000

4,00,000

-0-

-0-

2,00,000

-2,00,000

(-)

13,83,800

23,83,800

-10,00,000

-72.26%

6,95,100

4,00,000

-2,95,100

-42.45%

6,00,000

15,02,000

-9,02,000

-150.53%

Fixed assets:
Furniture
Purchase
furniture
Kitchen
equipment
Purchase
kitch.equi.
Vehicles

of

Purchase
of
vehicles
Total of fixed
assets(A)
CURRENT
ASSETS
Cash in hand
Cash at bank

Room advance

10,00,000

10,00,000

-0-

-0-

Total
current
assets:
Miscellaneous
expenses
Interior design

22,95,100

29,02,000

6,06,900

26.44%

6,75,000

3,37,500

-3,37,500

-50%

75,000

37,500

-37,500

-50%

3,00,000

1,50,000

-1,50,000

-50%

Total of current
assets
Liabilities:

47,28,900

56,67,876

+9,38,976

+19.85

Capital

12,00,000

27,28,900

-15,28,900

127%

(+) profit

15,28,900

24,38,976

+9,10,076

59.52%

27,28,900

51,67,876

24,38,976

33.63%

Loan from bank

20,00,000

5,00,000

-15,00,000

75%

Total liabilities

47,28,900

56,67,876

+9,38,976

+19.85%

Artificial design
Promotions

PROMOTION STRATEGY:
Promotion strategy is a very important strategy for every business,
why means this strategy influence customers very effective
manner to attract towards any product. So we are mainly
concentrating on out door media to promote our products. They
are as follows.
HORDINGS
TRNSIT ADVERTISING (ROAD/RAIL/AIRPORT)
(Reason: 75% of target customers reached this out door media. &
frequencies is 15 times in 30 days.)
MOVING SCREENS
CINIMAS & VIDEOS
NEWS PAPER(District edition)

MARKETING PLAN:
BUSINESS SITUATION:
Our roti ghars are mainly specified to provide complete
diabetic diet items along with normal roti items.
Competitors :
So for , we dont have any competitors who in this field.
Especially with diet menus related to diabetic disease.

Market segmentation :
We are segmenting our general market depending up on two factors.
They are:
Geographic segmentation

Components :

1)STATE
2)COUNTRY
3)CITY
4)REGION
Demographic segmentation.
Components:1)age
2)sex etc.
Psychographic segmentation:
Components:1)lifestyle
2)personality etc.

 Action programs to enter in to the market:

Highlighting cause related marketing (2%)
Highlighting diabetic diet items as in unique manner
Highlighting services like yoga programs and physical
fitness campaigns.
Target customers :

1)Diabetic patients
2)Busy people
3)Soft ware employees
4)North Indians, who staying in Hyderabad .

4Ps:
Product : Different kinds of diet roti items.
Price
:Depending up on the order given by customer. Basic price is
starting from 25/- On wards.
Place
: # 108,
Opp.to I.C.I.C.I main branch,
Cyber towers road,
Jubilee hills,
Hyderabad.
Promotions
:Offering causing related marketing. Maintaining C.R.M,
Offering membership for regular customers.

Conclusion:
As we know that now a days hotel business is
developing in huge manner, that too major
advantage to our roti ghar is so far we dont have
any competitors. So there is a chance to develop
as early as possible. But here risk also there but
not that much effective.

Prepared by:
Rajesh Gopi,&CO
KSMK KADAPA.
MOB:9652484785
MAIL:rajeshgopi.btech@gmail.com