Académique Documents
Professionnel Documents
Culture Documents
Presented by:-
Kapil Madhan Madhu Nahar Mahak Modi Manish Khare Manisha patel Mansi Nandecha Mohd. Hasan Khan
Need Recognition
Present Status
Stimulus
Any unit of input affecting one or more of the five Senses: sight smell taste
touch
hearing
Want
Recognition of an
unfulfilled need and a product (or attribute or feature) that will satisfy it.
External
Information Search
Internal Information Search Recall information in memory
Purchase!
Stage 4: Purchase
Less Involvement
More Involvement
Quick decision
Level of Involvement
Previous Experience Interest
Individual Factors
Psychological Factors
Components of Culture
Rituals
Laws Material Artifacts
Social Influences
Social Influences on Buying Decisions
Family Members
Reference Group
Opinion Leaders
Family
Instigators Influencers
Purchase Roles in the Family
Psychological Influences
Perception
Motivation
Learning
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