SLOGAN OF THE COMPANY IS POWER FOR YOU

Our product is batteries for autos/Maruti car.

To fight with competition we have planned to provide better quality at low cost and providing warranty and better power what we can call as better battery capacity as compared to other batteries to acquire the market share on this basis. Thats why the name POWER BATTERIES.

COMPANY: POWER BATTERIES PRODUCT: BATTERIES FOR AUTOS/MARUTI CLIENTS: AUTOMOBILE REPAIR SHOPS IN PLACES COVERING 40 KMS ENTREPRENEUR NAMES: SALONI KALRA RICHA CHADHA INDUSTRY FOCUS: AUTOMOBILE BATTERIES COMPANY OFFICIAL WEBSITE: www.powerforyou.com PROJECTED SALES: Rs.7128000

VISION: Simultaneous to providing credible value addition to customers, employees and promoters; being recognized by society as a responsible corporate citizen, in order to achieve operational excellence. MISSION: To carefully manage the entrepreneurship, strive to fulfill the profit aspirations and pursue excellence with passion.

CORE VALUES: Fundamental axioms that our organization believes in and work towards: 1. Customer orientation 2. Product quality 3. Team work and mutual support 4. Striving for excellence

CITIES

NUMBER OF AUTOMOBILE SHOPS (APPROX.) 55 60 65

APPROX. DEMAND PER SHOP PER MONTH 75 90 80

AMBALA CITY AMBALA CANTT RAJPURA

LALRU
DERABASSI ZIRAKPUR

25
30 35

50
65 105

But we are only focusing in start on 20% market share on a safer side, as it would be enough practical to acquire that much market share, if there comes an increase in demand, then we will focus on increasing our market share.

Target the automobile markets within 40 km diameter Provide excellent service, warranty, quality products at reasonable price, transportation network Acquire at least 20% market share

MARKETING STRATEGY Advertising of our product through personal selling: by using product catalogue. Promotional strategies would include: discounts(as a market penetration strategy), discounts on bulk buying, buying on credit facility(but not for more than 3 months in market), sales persons incentives, developing a word of mouth

Usage of primary data from buyers intention survey Identifying of suppliers information by market survey Competitors analysis by studying market analysis and trends

For local battery manufacturers Classic battery , near Hari palace, Ambala Surya battery, industrial area, Ambala. Duggal battery,Truck market Ambala. Vimal battery, manav chowk, Ambala.

Competition among branded automobile batteries like that of EXIDE and JP MINDA, and AMARA RAJA BATTERIES LIMITED, TUDOR INDIA and also from the other local manufacturers. But to fight with competition we have planned to provide better quality at low cost and providing warranty and better power what we can call as better battery capacity as compared to other batteries to acquire the market share on this basis.

BATTERY TYPE

POWER BATTERY (IN RUPEES)

EXIDE BATTERIES (IN RUPEES)

AUTO/MARUTI

1800

2500

PLANT LOCATION: A warehouse as well as operation site near Ambala Chandigarh highway in some village in Ambala at rent of 250 yards. COST OF LAND: 2000*250=5 lakh rupees Approximate construction cost: 2.5 lakh

We are planning to take cabin space at rent to reduce the cost of just 300 sq. feet size and market arena to have an access to the industrial customer segment. RENT= 5000*12=60000 RUPEES

Plastic Box Lead Sulphuric acid Separator Lead plates

RAKESH ELECTRONICS, BARAKHAMBA, LUDHIANA JYOTI AUTOMOBILES, GOKHALE AUTO MARKET DELHI SURYA BATTERIES, GOKHALE AUTO MARKET DELHI DATSON BATTERIES, , GOKHALE AUTO MARKET DELHI

PARTICULARS

RATE(PER KG.) IN RUPEES 150-600 125

REQUIREMENT PER RATE PER 100 BATTERY BATTERIES

BOX LEAD

15000-60000

1.5-4 KGS 187.5-500 (DEPENDS UPON THE BATTERY SPECIFICATION) 0.5-3 KGS DEPENDS UPON THE BATTERY SPECIFICATION DEPENDS UPON THE BATTERY SPECIFICATION 5-30 ---(CALCULATED LATER ---(CALCULATED LATER

SULPHURIC ACID SEPARATOR

10 2-4

LEAD PLATES

25-40

BATTERY TYPE

NO OF LEAD BOXES REQ. (IN kgs)

SULPHURIC ACID (IN kgs)

SEPARATOR (PER PIECES)

LEAD PLATES (PER PIECES)

RATE PER BATTERY (APPROX.)

AUTO/ MARUTI

1.5

0.5

48

54

1200

BATTERY TYPE

COST PER BATTERY IN RUPEES

NUMBER OF BATTERIES MANYFACTU RED (PER DAY)

NUMBER OF BATTERIES MANYFACT URED (PER YEAR)

SALES PRICE PROJECTED IN RUPEES PER BATTERY

SALES REVENUE PER YEAR IN RUPEES

AUTO/ MARUTI

1200

11

3960

1800

7128000

BATTERY TYPE
AUTO/MARUTI

COST PRICE PER YEAR SALES REVENUE PER IN RUPEES YEAR IN RUPEES
4752000 7128000

NUMBER 1 2 3

PARTICULAR LAND/WAREHOUSE BUILDING CABIN SPACE IN MARKET/RETAIL OFFICE ELECTRIFICATION CHARGES COMPUTER, TELEPHONE, FAX

AMOUNT IN RUPEES 500000 250000 5000*12=60000

4 5

2500*12=30000 100000

6
7 8 9

TECHNICAL LABOUR
WORKER ACCOUNTANT

2*8000*12=192000
2*4000*12=96000 1*10000*12=120000

ELECTRICAL INSTRUMENT 100000

ADVERTISING COST: We are planning to advertise by personally visiting the automobile repair shops and convincing them by showing the quality of plate and separators. So we have kept Rs.10000 for that. WEBSITE DEVELOPMENT AND MAINTAINCE COST: Website registration charges=3000 rupees Email registration charges=1000 rupees And rest 6000 rupees maintenance cost of website. Total = 10000 rupees

 Financial

data that shows that the business contains growth or not.....PROFIT AND LOSS PROJECTION FOR POWER BATTERIES

TOTAL REVENUE (SALES) OPERATING EXPENSES: RAW MATERIAL COST TRANSPORTATION COST LICENSE COST ADVERTISEMENT COST ELECTRICITY COST RENT COST INSURANCE OF GOODS COST(PREMIUM PER YEAR) WEBSITE DEVELOPMENT AND MAINTAINANCE COST PER YEAR EMPLOYEE COST

7128000

4752000 100000 100000 10000 30000 60000 50000 10000 408000

COMPUTER, TELEPHONE, FAX

TOTAL OPERATING EXPENSES: PROFIT BEFORE TAXES: TAXES(10%): PROFIT AFTER TAXES:

100000
5620000 1508000 150800 1357200

ARRANGEMENT OF FIXED COST(910000) 10,00,000 RUPEES WORKING CAPITAL ARRANGED FROM SBI BANK(WHICH HAS PLR OF 16%). BUT DEPENDING ON OUR PROPOSAL IT CAN BE REDUCED TO 12-14% BASED ON THE CREDIT RATING OF THE CREDIT RATING AGENCIES THAT RATE THE CREDIT WORHTINESS OF THE PROPOSAL. WE WILL TRY TO BUY THE RAW MATERIAL IN STARTING ON CREDIT FOR 4 LAKHS.

Break even analysis

Cost And Revenue (in lakhs)

fixed cost line Rs 910000

2395 units Sales(in thousands units)

STRENGTH: Discounts are available for bulk buying. Expertise in new products in market quickly. Expertise in providing good customer service. Online selling could be competitive edge over similar rivals.

WEAKNESS: New in business as compare to rivals. Huge capital required to start business as credit is not easily available from suppliers in start. OPPORTUNITIES: Evergreen business- demand is always high. Automobile Sector is growing fast in state so our business also grows.

THREATS: Competition is high and big chain like Exide, ARBL, Luminous, etc introduced their product in the same category and penetrating in the market. Automobile repair shops conscious for pricing and going for discounts.

After getting entrepreneurial perfection in the first targeted business, we have plans to move in the making and marketing of the batteries in the below segment.
BATTERY TYPE POWER BATTERY (IN RUPEES) EXIDE BATTERIES (IN RUPEES)

INDICA TRUCK TRACTOR

4400 8300 6100

5100 9000 6800

We also try to recycle our batteries in future by separately establishing a recycling plant. Backward integration and expansion of business

THANK YOU
QUERIES ARE INVITED