ORGANISATIONAL STRUCTURE OF TATA TEA

Presented byNiharika Singh 25 Click to edit Master subtitle style 48 Snehal Sneha Ritika Bhandari 36 Monika Rawat 23 Kanika Rastogi 17

PRESENTATION ON

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INTRODUCTION

Tata- Tea limited also known as Tata- Tetley.

It is the worlds second largest manufacturer and distributor of Tea.

It is the largest brand in India.

Click to edit Master subtitle style It is largest Tea company in UK and Canada and the second largest in US.

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Tata Tea ltd. along with its subsidiary companies manufactures 70 million kg of Tea in India.

In India there are 54 Tea estates, 10 Tea blending and packaging factories ,and employees around 59000 people.

The company owns 51 Tea estates in India and Sri Lanka especially in Assam, West Bengal and kerala.

Click to edit Master subtitle style

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HISTORY
Tata Tea was setup in 1964 through a joint venture with UK based James and the Tata Groups for manufacturing Tea and coffee.

It has distribution network of 25 stockists, catering over 1.7 million retail outlets.

Click to edit Master subtitle style The company has its head quarters in Kolkata.It produces 30 million kg black tea annually.

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COMPANYS HIGHLIGHTS
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Record market shares in International market. Domestic brand increases the sales volume. Operating income Rs 4392 crores increases by 9%

Click coffee Master USA full year Higher to edit sales in subtitle style of EOC(emergency operational centre)
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PAT at Rs 313 crores , increased by 2%.

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INDIA BRANDS PERFORMANCE

Largest brand- Tata Tea Agni, Tata Tea Gold. Demonstrates healthy growth. Impressive slogan jago re. Strong growth over PY despite price increase. Sales also increased in the rural markets which enhance promotion.
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ORGANISATIONAL STRUCTURE

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OBJECTIVES

Develop potential of people. Focus is more on result rather than on rules. To establish and maintain sound organizational structure and desirable working relationships among all the members of the organization. To inculcate the sense of team spirit, team work and inter-team collaboration. To provide the organization with well-trained
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PHILOSOPHY

Creates healthy climate with values of openness, enthusiasm, trust, mutuality and collaboration is essential between the employees. The employees feel highly motivated because organization provides them satisfaction of their basic and higher level needs. It is every manager's responsibility to ensure the development and utilization of the capabilities of subordinates.
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The organization perpetuates a feeling of belongingness because of which employees get committed to their work and the organization. work is planned and monitored in such a ways that are beneficial both to the individuals and the organization. These philosophy has helped tata tea to developed and increased to an unlimited extent.

There

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People Performance Potential Model

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Functions of Tata Tea

Job and Salary- They give pay according to the job and performance of the employee. Planning and Administration- Planning is the back bone of each organisation. Resource planning and administration is comprised of information technology, human resources and business planning. Training- They give training to employees so that the quality of work may improve and they can enhance their knowledge.
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Job analysis in Tata Tea

A job is defined as a collection of duties and responsibilities which are given together to an individual employee. Job analysis is the process of studying and collecting information relating to operations and responsibilities of a specific job. It can be explained with the help of the following diagram :-

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JOB ANALYSIS
Job description Job title/ name of the job Working hours Duties and responsibilities Working conditions Salary and incentives Job specification Qualification Qualities Experience Family background Training Interpersonal skills Machines to be handled on the job
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VISION OF COMPANY
The vision of the company is to give best quality of goods and services to the people in the form of there product. They strongly focus on tea which means that new business ventures will be in its domain.

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MISSION OF THE COMPANY

There

mission is to drive consumption of tea upwards. Understanding that challengers have to work much more harder , it is now girding its muscles to narrow the gap with Uniliver.

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THANK YOU

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