Académique Documents
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Intended
Promotion Positioning
Place
Advertising Channels, Coverage
Personal Selling Locations, Inventory
Sales Promotion Transportation
Public Relations Logistics
Product Customer
solution
Price Customer
cost
Place Convenien
ce
Promotion Communicati
on
Quality & Design: our product “Passion” is from the
finest quality fibers, that does not lose its texture or
smoothness and the design bears the latest
innovation in the fashion industry.
Best Features: Durability, Reliability, Performance,
Taste. Random wash & use doesn't affect its
performance or charm. “Passion’ fits you close, it
touches your soft tender delicate skin
as if morning breeze gently hugging your bare body, it
gives you a feeling of silky smooth loving care that
you deserve so much.
Brand Name: The product being exhibited is Brand
named as “Passion." You get “passion”, and know the
difference. We promise you amazing looks in faces
around you.
Competition: Your support to “passion” left our
competitors out of their wit. You presence made us
confident to present before you more quality designs
List Price: Very small negligible difference in texture,
color, design makes difference in price making “Passion”
affordable for top class to the lower-middle class
fashionable women. We care for women - the wonder
creation of dear God. “Passion” comes in 17 sizes ( for
every possible shapes ), in 99 color. Price range from $
54.00 to $. 181.
Discounts: Resellers get encouraging discounts.
Moreover they make proper use of demand-supply-price
situation to raise the price. We have not yet experienced
such situation when “passion” or any of our products
have been sold below price. Any order for five gets 10%
off.
Payment Period: Our Payment period are very flexible. But
the more period you take, the more you delay the next
supply to your store. So we suggest that you take a
reasonable period. Even buyer of one gets 15 days
satisfaction grace period or return “Passion”, however
used.
Credit Terms: We make shopping even more pleasant with
Advertising: Our advertisements through print &
electronic media develop attitudes, create awareness,
& transmit 100% accurate information for evaluation
and trial by the prospective buyers and we proudly say,
we get favorable response from the target market.
Personal Selling: Our person to person customer
relationships are enviable. Our sales girls represent the
organization perfectly & are well mannered & friendly ,
and deliver “passion” at your doorstep.
Sales Promotion: Along with “Passion” you get charming
gift items for your baby, coupons for reduction price in
next buy, & many more.
Public Relations: We value deliberate, planned &
sustained effort to establish and maintain mutual
understanding between us and the people.
Communication mails are sent to prospective customers
from our database. Your presence, as always is
inspiration for us.
Sponsorships: We sponsor countrywide games &
sports , medical camps, education stipends to help
underprivileged , disadvantaged men women and
children. They are our country folk. We belong to them,
they belong to us. We definitely belong to each other.
Channel: We work together with wholesalers & retailers.
Besides, our valued individual customers are our
wonderful reliable channel.
Coverage: Our distribution network is spread all over the
country through chain stores, wholesalers & retailers.
You need not get a car to find “Passion”. Take some steps,
enter any good fashion garments store, pick as many as
you like. Don’t forget the gift items, or % offs.
Locations: Major departmental stores in Gulshan, Mirpur,
Elephant rd . New market, Eastern Plaza, Bashundhara
Market, Rajanigandha, Md. Pur , & other major shopping
malls in Dhaka & other major cities. We
have our stores in Delhi, Kolkata, Lahore, Karachi, London’
Sydney. New York & more. Anyone can order through
internet and get delivery.
Transportation: Most of our transportation to wholesalers
& retailers are carried through covered trucks. We also
use air cargo planes.
Logistics: Our logistics management is the finest one.
Facilitating the flow of our products right from the
www.brecker.com/value.htm
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www.marketingteacher.com/Lessons/lesson_marketing_environment.htm
The Traffic Light
Policy
Improve
Commit to
customer
the
value
customer
Obtain Create
customer customer
feedback value
ECMRG Fall Meeting September 2004
Our performance last year
saved millions of $ and
We don’t confuse customers with helped price cut up to 30
company’s services, capabilities, percent.
offerings or features. Value must
produce measurable results that * Saved clients more than $
positively affect customer. Your need 30
that we meet, your success with our million in use cost every
products, people who buy our products, year
are important customer value that we * Improved marketing time
strive for. We offer you lower spending, by
more comfort and improved look. Our 25 percent to 40 percent
statements are simple and short. These * Doubled customer
brief statements identify the customer retention
needwww.illinoistech.org/technologynews.aspx/1348
and show the results delivered. for every client we serve
* Reduced work force costs
by
an average of 10 percent
We are proud to be
your integral part of
everyday lifestyle. In
our heart every
moment we feel urge
to see your smiling
face. Our integrity and
your support has
inspired us to
innovate designs you
so graciously love &
approve. We wont
ever let you down in
we are
in d
proud p t o f
st e
on e
to serve
us
you