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Group Members Manish Kumar Singh

Pramod Sharma
Pramod Mishra

Nimesh Rathor
Rahul Kumar Rohilla

Case Facts
Google was founded by Larry Page, and Sergey Brin.

Both met at Stanford University.


They decided to develop a search engine on personal computer.

In 1997, they produced their 1st iteration of a search engine named BackRub in Pages dorm room.
Andy Bechtolsheim, founder of Sun Microsystems invested in their project and gave a check for $1,00,000. They raised $1million and Google Inc. was born in 1998.

Contd
Company expanded by taking a place in Mountain View, California, named the Googleplex.

In February 2001, Google handled 100 million searches each day.


Brin and Page created an algorithm called PageRank for more accurate results. Highest relevant result is displayed 1st and the rest in descending order.

Google didnt took concession from the companies who wanted to increase their rankings in search results.
In mid 2000, Google introduced AdWords which allowed to place an ad next to related search results.

Contd
Ads were used to go up and down as per its popularity.

On August 2004, Google became a public company by selling its share on NYSE by IPO.
Google offers Google Phonebook, Google News Headlines, Google Toolbar, Google catalog search, and Froggle for a competitive edge. In April 2004, Google started with GMail.

Google AdWords is a threat to eBay, Froggle was to Amazon.


Google developed a list of 10 things that it found to be true.

Describe the 3 Components of the Marketing Concept as they apply to Google.


Innovation
Quantification Orchestration

Innovation
Innovation is a bit of observation, a bit of genius, a bit of trial and error, and a bit of concept borrowing from other's proven successful innovations. Google hires smart people, lands them in an environment that promotes creativity, and sees what happens. Google believes that its ideas can come from anywhere and not just from a top-down or a bottom-up approach, and it uses process that makes its ideas thrive.

Google has some mailing lists in place just to get ideas from employees, whom it sees as its most critical users. Google really likes its data, knows what to do with it, and how to get more useful data out of it. With all its key word search engine data, pay per click information, user and system inputs, and other detailed readings before and after an innovation, Google approximates the impact of its innovation.

Quantification
The act of discovering or expressing the quantity of something.

Google measures and quantifies everything. Number of customers, customer preferences and priorities, advertisers, peak hours, important market areas, revenues, and other relevant impact information is captured regularly by advanced measuring and tracking mechanisms of Google.
Google's market capitalization is in excess of $100 billion today and 99% of its revenue comes from advertising.

Orchestration
An arrangement of events that attempts to achieve a maximum effect.

Orchestration, which in simpler terms is how exactly the system is built and implemented. Google works on hundreds of projects at a time.
Self organizing efficient small teams (3-4 people) of Google engineers working at a rapid pace finish projects quickly and move into new ones with ease.