Click to edit Master subtitle style

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Prepared by: Kulsoom Khan Komal bhutto Muhammed Hamza

TABLE OF CONTENTS:
* Introduction * Factors revolving around the Success of Click to edit Master subtitle style co. the * A global and local strategy * The organizational structure * Regional structure * Bottling partners * Conclusion

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INTRODUCTI ON Company is the The coca-cola

worlds largest beverage company and is the leading producer and marketer of soft drinks.

The co. markets 4 of the worlds top five sot drinks brands namely as: 1. Cola 2. Diet Coke 3. fanta 4. Sprite

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Success of the company

The success of the company revolves around 5 main factors:
A unique and recognized brand- Coca cola is among the most recognized trade marks around the world. 2. Quality : consistently offering consumers products of the highest quality. 3. Marketing :delivering creative and innovative marketing programs worldwide. 4. Global availability : Coca- cola products are bottled and distributed worldwide. 5. On-going innovtion: Continually providing 5/19/12
1.

Global and local strategy:

The illustration below shows the worldwide distribution of sales of Coca-Cola products by quantity in 2004.
Worldwide unit case volume ( Total 19.8 Billion)

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Continued :
* The company operates in local environments around the world, with each country having its own unique needs and requirements. The Coca- Cola company is universally relevant in every corner of the globe, the company feels that its responsibility is to ensure that with every can or bottle of Coca-cola is enjoyed and individual connections are also made with their consumer. That can only be achieved at local level.

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There fore the challenge faced by the company today is therefore to continue to build an organizational structure that shall deliver a global

Organizational Structure:

An organizational relationship and The structure is a formal system of task

reporting relationships that coordinates and motivates organizational members so that they work together to achieve organizational goals. Whereas the organizational strategy is its plan for the whole business that sets out how the organization will use its major resources. For the organization to deliver its plans, the strategy and the structure must be woven together flawlessly.

between structure and strategy :

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Structure of an organistaion:
THERE

ARE MANY WAYS TO STRUCTURE AN ORGANISTAION . FOT EXAMPLE A STRUCTURE MAY BE BUILT AROUND: FUNCTION : REFLECTING MAIN SPECIALISMS. E.G. MARKETING, FINANCE , PRODUCTION, DISTRIBUSTION.

1.

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CONTINUED: Organizational structures need to be designed to meet aims. They involve combining flexibility of decision making, and sharing best ideas across the organization, with appropriate levels of management and control from the centre.

Modern organizations like the cola cola Company, have built flexible structures which, wherever possible, encourage teamwork. For example at cola, great Britain any new product development (e.g. Coca Cola vanilla) brings together teams of employees with different specialism's. At such team meetings, marketing specialists 5/19/12 the results of their market research and clarify

REGIONAL STRUCTURE:

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European union:

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Continued:
The UK fits into the Northwest Europe divisions: Markets are geographically separated. Tastes and lifestyles vary from area to area. As do incomes and consumption patterns. Markets are at different stages of development. 5/19/12

Bottling distribution:
The Cola company has built well structure relationships with a range of external groups including blotting partners.
v

People often assume that the cola company bottles and distributes its own beverages .For the most part , it does not.
v

The concentrates an syrups are generally sold to bottling partners, which are authorized to manufacture, distribute and sell branded products .
v

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Culture:
Every

organization has not only structure but also a structure but also a culture.
Culture
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describes the

Motivation and culture:

Important

aspects of culture at CocaCola Great Britain is an emphasis on teamwork. see their employees as a great asset.

They

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Conclusion:
The

Cola co. has built internal and external structures to support the delivery of its business goal.

The regional structure is the best way of supporting this growth by building a strategic 5/19/12