Sales and Marketing Plan

5/20/2012

About us

5/20/2012

Vision & Mission

5/20/2012

What do we do

5/20/2012

Market and products

5/20/2012

Capabilities

5/20/2012

Objectives

5/20/2012

Products/Services

5/20/2012

Service/Product 1
What does it do?

Uniqueness

Competitive Advantage

5/20/2012

Service/Product 2
What does it do?

Uniqueness

Competitive Advantage

5/20/2012

10

Service/Product 3
What does it do?

Uniqueness

Competitive Advantage

5/20/2012

11

Service/Product 4
What does it do?

Uniqueness

Competitive Advantage

5/20/2012

12

Service/Product 5
What does it do?

Uniqueness

Competitive Advantage

5/20/2012

13

Commercialization Status

5/20/2012

14

Industry Overview

5/20/2012

15

The Stage

5/20/2012

16

Industry
Major players Factors driving

New products and developments

Future

5/20/2012

17

Legislation and Policies Driving the Industry

5/20/2012

18

Trends
Historical Future

5/20/2012

19

Market Analysis

5/20/2012

20

Primary Markets

5/20/2012

21

Secondary Markets

5/20/2012

22

Expected revenue

Predicted annual growth rate

Market Size and Trends

5/20/2012 23

Competitors

5/20/2012

24

Direct Competitors
Who are they? Size and product breadth Revenues and profitability Strengths and weaknesses Market shares

Indirect Competitors
5/20/2012 25

Customers

5/20/2012

26

Who are they?

5/20/2012

27

Why do they buy?

5/20/2012

28

Need/s satisfied by the product

5/20/2012

29

How is the need currently filled?

5/20/2012

30

What are the alternatives

5/20/2012

31

Who makes the decision to buy/ avail?

5/20/2012

32

How frequently do they buy/avail?

5/20/2012

33

Marketing and Sales Plans

5/20/2012

34

Opportunities

5/20/2012

35

Objectives

5/20/2012

36

Existing Customers
Who are they? What do they buy? How often do they buy? Why do they buy? How do we reach them?

5/20/2012

37

Potential Customers
Prospects targeted How prospects will be targeted and qualified? How do we reach them?

5/20/2012

38

Marketing Strategies

5/20/2012

39

Product/Service Strategy

5/20/2012

40

Pricing Strategy

5/20/2012

41

Distribution/Delivering Strategy

5/20/2012

42

Advertising and Promotion Strategy

5/20/2012

43

Sales Strategy

5/20/2012

44

Evaluation Strategies

Evaluation of the results of marketing plans

5/20/2012

45

Marketing and Sales Forecasts

What changes in the target market are anticipated? What advantages and disadvantages do you have in meeting the target markets needs?

5/20/2012

46

Marketing Plans

5/20/2012

47

Marketing Programs
Direct Mail Trade Shows Advertising Internet Publicity/Public Relations Marketing Budget
5/20/2012 48

Pricing
Basis for targeted price point Margins and profitability by volume levels

5/20/2012

49

Sales Plans

5/20/2012

50

Sales Force Structure

Sales force structure (direct or reps)

5/20/2012

51

Sales Expectations/ quotas

5/20/2012

52

Margins given to Intermediaries

5/20/2012

53

Services and Warranties

5/20/2012

54

Sales Budget

5/20/2012

55

Planned Growth
Organizational chart indicating planned growth

5/20/2012

56

SWOT

5/20/2012

57

Strength

5/20/2012

58

Weakness

5/20/2012

59

Opportunities

5/20/2012

60

Threats

5/20/2012

61