HISTORY

Type Industry Predecessor(s) Founded Headquarters Key people Parent Website Wholly owned subsidiary Food The Frito Company,H.W. Lay & Co. 1961 Plano, Texas, U.S. Tom Greco , President PepsiCo, Inc. Frito-Lay America

SLOGAN
HAPPINESS IS SIMPLE (2009). SIMPLY MADE.SIMPLY GOOD.(2009) THATS ANOTHER REASON TO SMILE.(2007) FOOD FOR THE FUN OF IT!(2007) LAYS GET YOUR SMILE ON!(2006) LAYS WANT SOME? BETCHA CANT EAT JUST ONE.(1960-06) NOBODY CAN EAT JUST ONE.(GREECE). ITS DILOGICAL.(2010) PAL BANAYE MAGICAL..(2011).

ADVERTISEMENT
SAIF AND DHONI..\..\Videos\Funnyyyyy Ad of Lays .Ft. Saif n Dhoni.mp4 SAIF..\..\Videos\Lays Chips Commercial - Cricket Couch.mp4

WORLD PRESENCE
North America : PepsiCo Americas Foods consists of PepsiCo's food and snack operations in North and South America. This operating division is further segmented into Frito-Lay North America, Sabritas, Gamesa and Latin America Foods. It also contains Quaker Foods North America, although no Frito-Lay products are sold or distributed under that business unit.

Central and South America PepsiCos Latin Americas Foods sells Frito-Lay branded snack foods in Central and South America. Its portfolio of brands includes Lay's, Cheetos, Fritos and Doritos, as well as local brands such as Lucky snacks in Brazil.

 Europe: Its products includes Walkers Crisps, Doritos, Paw Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Looza, Twistos, and Solinki Asia, Middle East & Africa: Frito-Lay brands are sold in some parts of these regions Created to match local taste and cultural preferences. In India, one of these is Kurkure Twisteez, a potatobased snack food produced in flavors popular in the country such as "Masala Munch

BRANDS
primary brands include Lay's and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips and Cracker Jack popcorn

 Through Frito-Lay, PepsiCo is the largest globally distributed snack food company in the world. PepsiCo divides its snack products into two primary brand categories: within North America, outside of North America. In certain regions of the world, the company's snack food products are specific names such as Sabritas and Walkers. The primary snack food brands and products produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's potato chips, Ruffles chips and Walker's potato crisps . Frito-Lay also comprises multiple brands outside of the chip category, including Rold Gold pretzels, Cracker Jackpopcorn snacks and TrueNorth nut clusters and nut crisps.]

PRODUCTS

GLOBAL FLAVOURS

FLAVOURS

BAKED
LAYS introduced baked chips for the health conscious women

PACKAGING
Air tight plastic rapper packaging Also available in neck bottles..

BRAND AMBESSADOR

Saif Ali Khan Mahinder Singh Dhoni

SOCIAL AWARENESS
BE FEARLESS campaign on face book. In the Pink: Frito-Lay and Its Brands Encourage Women to Be Fearless and Support Awareness and Early Detection of Breast Cancer PepsiCo Division Donates $1 Million to Susan G. Komen for the Cure As an avid supporter of Susan G. Komen for the Cure, Frito-Lay is joining the Komen promise to end breast cancer forever by directing this $1 million donation to help educate and empower scores of women to live fearlessly, said Carrie Walsh, director, marketing, Frito-Lay North America.

KEY IMPORTANCE
MEMORABILITY LIKEABILITY TRANSFERABILITY ADAPTABILITY PROTECTABILITY