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Indian Four Wheeler Industry

In India there are 100 people per vehicle, while this figure is 82 in China. It is expected that Indian automobile industry will achieve mass motorization status by 2014. India is the fourth largest car market in Asia - recently crossed the 1 million mark.

Unlike the USA, the Indian passenger vehicle market is dominated by cars (79%).
The first automobile in India rolled in 1897 in Bombay. India is being recognized as potential emerging auto market. Foreign players are adding to their investments in Indian auto industry.

 Four wheeler industry has not quite matched up to the performance of its counterparts . The car market in India is crowded with all varieties of car models . India does not rank well among its global peers in many respects .

Hyundai Motors
Hyundai Motor Company is South Koreas largest automobile manufacturer. Manufactures automobiles ranging from passenger sedan to heavy trucks.
Hyundai Motor Company along with Kia comprises the Hyundai Kia Automotive Group, is the worlds 5th largest automaker. Hyundai (without Kia) ranked as the 8th largest automaker

 Its a wholly owned subsidiary of Hyundai motor company south Korea (HMC). Hyundai motor India limited (HMIL) presently markets six models of passenger cars across segments . HMIL is the first automotive company in India to achieve the export of 10 lacs cars in just over a decade .

COMPANY PROFILE
Type Industry Founded Headquarters Area served Key people Products Employees Public Automobile manufacturer 1967 Founder Chung Ju-yung Seoul, South Korea Worldwide Chung Mong-koo Chairman and CEO Automobiles and commercial vehicles 1,00,000

Hyundai has 5 R&D centres worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India.

Hyundai in India
Hyundai Motor India Limited is currently the 2nd largest carmaker and largest auto exporter in India. Hyundai has two manufacturing plants in India located in the Indian State of Tamil Nadu.

Both plants have combined capacity of 600000 units.

Currently has a 315 strong dealer network and 640 strong service points across India Strategic tie ups with Syndicate bank, Punjab national bank, Canara bank , Bank of Baroda.

Key figures of HMC

Chung Ju Yung Founder chairman Hyundai group

Mong ku chung Chairman & CEO

Seung Suk yung President , CEO HMC

 Vision : our team provides value for your future . Mission : to create exceptional value for our customers by harmoniously blending safety, quality & efficiency .

Current Vehicles of Hyundai Motors

Hyundai santro Xing . Hyundai I series . Hyundai getz prime . Hyundai verna . Hyundai sonata . Hyundai accent . Hyundai santa fe .

Competitors of Hyundai
Maruti suzuki . Tata motors . Ford . Toyota . Volkswagen . Honda .

AWARDS
Hyundai wins the DHL-CNBC Tv18 International Trade Awards 2008-09.

Hyundai Motor wins the Manufacturer of the Year award at the NDTV Profit Car & Bike Awards 2009.

Indian Car Of The Year 2008.

Compact Car of the Year.

Title of the Study

ASSESSMENT OF CUSTOMER SATISFACTION OF HYUNDAI CARS & AWARENESS OF THE BRAND IN BELGAUM

Objectives of the study

To study the customer satisfaction of HYUNDAI car owners. To know the customer awareness about the brand HYUNDAI.

Methodology
Data collection method Primary Data: These data were collected by personal interview with the customers. For these purpose questionnaires were prepared in such that all necessary data would be collected. Secondary Data: Information regarding the project, secondary data was also required. These data were collected from various past studies, websites, magazines and other sources of the company.

Sampling
Population : Users of HYUNDAI cars Sampling method: stratified sampling Sampling size: 100 Respondents Sampling plan: Eliciting information through questionnaire.

SAMPLING PLAN:
Sampling Unit -Individuals(Businessman, Professionals) Sample size-100 Respondents METHOD OF SAMPLE:

Sampling procedure
Sampling Frame Location of Survey

: stratified Sampling
: Individuals who owns Hyundai Cars : Belgaum

ANALYSIS AND INTERPRETATION

1) What age group you are in? a) a) 18 to 25 36 to 45 a) 26 to 35 a) 45 & above

Age Group
18 to 25 26 to 35 36 to 45 45 & above

18% 25%

26%

31%

ANALYSIS: The above figures show that 31% of respondents are in the age group of 26- 35 that means the company is popular among youths. The company has an even penetration right from 18 year olds to people who are above 45 yrs. This is very good for a company which is rapidly growing.

2)What category of income do you fit into?

a) 1,80,000 to 2,40,000 c) 3,24,001 to 3,60,000 b) 2,40,001 to 3,24,000 d)3,60,001 to 4,20,000

Income Category
a) c) 1,80,000 to 2,40,000 3,24,001 to 3,60,000 b) d) 2,40,001 to 3,24,000 3,60,001 to 4,20,000

14% 32% 24%

30%

ANALYSIS: The company has 32% of the customers in the income group of 1.8 to 2.4 lacs & 30% of the customers in the 2.4 to 3.24 lacs which shows the company is very popular among the middle and higher middle class income people but as we can see only 14% of the people in the income group of 3.6 to 4.2 lacs own Hyundai so the company has to attract people in this income group.

3)What is the main purpose of using the Car?

a) a) Personal Business a) a) Status Leisure

Purpose of use
a) Personal b) Status c) Business d) Leisure

4% 24%

7%

65%

ANALYSIS: As we can see from the above chart that 65% of the customers use Hyundai cars for personal and 24% of the customer use Hyundai cars for business purposes so the car is a hit in terms of personal and business uses but the company should also try to make it a status worthy and leisurely car .

4)Which factor would you consider the most in Hyundai Car?

a) a) Fuel efficiency Image & Brand a) a) Look & Style Maintenance Cost

Influencing Factors
a) c) Fuel efficiency Image & Brand b) d) Look & Style Maintenance Cost

21%

34%

22% 23%

ANALYSIS: From the chart we can see that most of the customers (34%) consider fuel efficiency as the major factor in their cars. 23% of the customers considers look and style, 22% of the customers want image and brand and 21% want less maintenance cost from Hyundai cars respectively. So we can presume that Indian customer consider fuel efficiency as the largest factor while buying a car so the company should focus on making their cars more fuel efficient .

5)Rank each of the following aspects among 5 points.

Features Price Service Availability

Dealers Advice

6. The celebrity endorsement for Hyundai car gives more appeal.

a) a) Strongly Agree Disagree a) a) Agree Strongly Disagree

Celebrity Appeal
a) c) 16% Strongly Agree Disagree 8% 20% 56% b) d) Agree Strongly Disagree

ANALYSIS: As we can see that 56% of the customer agree and 20 % of the customer strongly agree that celebrity endorsement gives Hyundai more appeal so Hyundai should create more advertisements using its brand ambassadors to constantly stay in focus and also to enable a healthy recall from its target customers.

7. Are you satisfied with the services of Nagshanti Hyundai?

a) Yes a) No

Service Satisfaction
90 80 70 60 50 40 30 20

Series1

10
0 a) Yes b) No

ANALYSIS: From the above graph we can see that 85 % of the customer is satisfied with the services of Nagshanti Hyundai, so the dealer should try to maintain its service as it is and should also try to satisfy the customers who are dissatisfied by trying to understand their problems and solving it promptly and efficiently.

8. Would you recommend others to go for Hyundai Car?

a) Yes a) No

User's Recommend
120 100 80 60 40 Series1

20
0 a) Yes b) No

ANALYSIS: As we can see that 100 % (i.e.) all the customer who were surveyed said that they would recommend other people to go for Hyundai cars ,this is very good because a positive word of mouth is equivalent to 20 TV advertisements , the company should try to cash on this to increase its market shares in India .

9. The waiting time is quite long after booking of the car. a) a) Strongly Agree Disagree a) a) Agree Strongly Disagree

Longer Waiting Time

a) Strongly Agree b) Agree c) Disagree d) Strongly Disagree

6%

13%

30%
51%

ANALYSIS: 57 % of the customers disagree that the waiting time is quite long after booking the cars but 43% of the customer said that they find the waiting time is too much after booking the car so the dealer should try to bridge the gap between booking and delivery time to increase the number of satisfied customers.

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