Académique Documents
Professionnel Documents
Culture Documents
Posted Numerous blogs and videos on Twitter Encouraged employees to engage with customers on Twitter Created a dedicated page for Twitter on the company website. Created special Twitter tracking pages.
The campaign included sending personalised video messages to social media fans and celebrities. The company has managed to gather some pretty impressive stats that reveal that Money is where the buzz is.
Old Spice is now the number 1 body wash brand for men
In the 3 months after the campaign reached its peak, sales were up by 55%, reaching 107% in the final month of the social media campaign
(c)2011 InRev Systems
The 1,799+ videos created during the campaign received 14 Million Views The Twitter Page garnered 1M+ Followers (now the number is 6M) The Facebook page gained 1M+ Fans (now the number is 17M) The campaign got 3 million online donors during the election 2 million people created profiles on my.barackobama.com
Uses Twitter to
Sell, promote, and listen Engage customers in a targeted way. Offer Discounts and promotions at @DellOutlet To Share News, tips and information relating to Dell's IdeaStorm at @IdeaStorm
Maintains more focused niche twitter pages, to provide a more focused information, and eliminate noise.
Dell discount account earned dell direct revenue of 1 Million dollars in a couple of months.
CPC campaigns on Facebook were more effective and gave a better ROI than Google.
Rajnish Chief Business Officer Althea Systems
Facebook can be highly targeted than Google Ads. Facebook allows you to create community around your product and service. Long term engagement through Facebook Ad.
We spend 35% of marketing budget in Digital, and 25% of that in Social Media.
Yateesh Chief Marketing Officer Aegon Religare Life Insurance
102 Million people are online vs 96 million watching TV in India. The number is expected to rise to a billion in next 10 years. 3G revolution will fuel the incoming growth.
(c)2011 InRev Systems
We do only Social Media Marketing. No offline and nothing online outside of social Media.
K Ramakrishnan Chief Marketing Officer Caf Coffee Day
1174 Caf Coffee Day stall in India. Plans to reach 2000 in India; 200 overseas. Invested by group of investors lead by KKR on recent round of over USD 200M
Pete and his team exploited Twitter to the limits. Riding on more than a million fans, every day few stories went viral.
Blog with more than 10 million views everyday. Believed to be sold to CNN for over USD 200M Went from zero to $200M revenue in 6 years
(c)2011 InRev Systems
Excellent use of Social Media to position as the Technology leader and visionary company. More than 8 million fans on Facebook, Tata Docomo has become a prominent brand for the Youth.
Tata DOCOMO had about 42.34 million users at the end of December 2010. Around 9% Market Share in highly competitive Indian Telecom Market Had over USD 2B in revenues in 2011
(c)2011 InRev Systems
Slightly less than USD 4 Billion in Revenue in 2011, when the company was less than 10 years old.
A Little about Us
Simplify360 enables organizations to effectively implement social media concepts in to core business functions. Powered by Simplify360 AnalyticsTM, it extends a sophisticated and userfriendly environment to realize value via actionable intelligence.
Reach us at:
Thank You.