Académique Documents
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2012
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But this time something new and extraordinary is happening Whats that???
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Creating a platform for viewers to get connected with their favorite athlete
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Engagement Model
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LEARN
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CONNEC T LEARN
EDUCAT E
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CONNEC T LEARN
EDUCAT E
ENGAGE
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CONNEC T LEARN
EDUCAT E REWARD
ENGAGE
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CONNEC T LEARN
ENGAGE
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WELCOME TO LONDON 2012 ON SOCIAL MEDIA Already reached billions of people & 100 days still to go
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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet
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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook
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1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook 83% companies uses A new members join Linkedin Facebook every second 5/26/12
1 in five couples meet User spend More than 55 minutes a day on online Facebook Adults spend 15 hrs a week on internet 700,000 local business active pages on 3 twitters account get activated every second Facebook 83% companies uses A new members join Linkedin Facebook every second Avg Social gamers will buy $6 billion of virtual goods by 50 Millions tweet 5/26/12 per day 2013 93% of marketers use Social Media but how well thats a big
Best promotion channel Buzz Creation Athletes getting connected to viewers making Sponsors in real time billions of $ out of it
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OFFICIAL WEBSITE
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MILLION S OF BLOGS
OFFICIAL WEBSITE
BILLION S OF FAN
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FACEBOOK PAGE
MILLION S OF BLOGS
OFFICIAL WEBSITE
BILLION S OF FAN
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FACEBOOK PAGE
TWITTER ACCOUNT
MILLION S OF BLOGS
OFFICIAL WEBSITE
BILLION S OF FAN
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FACEBOOK PAGE
TWITTER ACCOUNT
MILLION S OF BLOGS
OFFICIAL WEBSITE
BILLION S OF FAN
FACEBOOK PAGE
TWITTER ACCOUNT
MILLION S OF BLOGS
OFFICIAL WEBSITE
BILLION S OF FAN
Billion dollar question How they are getting benefits out of it?
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Motivation to athletes
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Some of the Sponsors of Beijing 2008 Source Broadcast Rights Global Sponsorship Domestic Sponsorship Ticketing Licensing TOTAL 1993-1996 1.251 0.279 0.534 0.451 0.115 2.630 1997-2000 1.845 0.579 0.655 0.625 0.066 2001-2004 2.232 0.663 0.796 0.411 0.087 2005-2008 2.570 0.866 1.555 0.274 0.185
3.770 4.189 5.450 Olympic Revenue, 1993-2008 (in $ billions) In 2008 Revenue Increased by 107% compared to 1993 What could be probable no of sponsors and revenue 5/26/12 Source: Beijing Olympics: Games of epic proportion (Journal of Business Cases and Applications) increase in 2012?
Number of Sponsor s are already doubled 2012 Revenu e may get double from previou s year. London News
So get ready The biggest sports carnival has arrived on your Social Media Account
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In the book of Olympics Social Media uses may get THE GOLDEN PAGE
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THANK YOU
5/26/12 Images used in the slide is taken from website screen shots and photos Note: