Submitted To : Mr Junaid

The Value Which A Seller Sets On His Goods In Market Price Means. Cost + Profit =Price flexible

1. 2. 3. 4. 5.

Value Based Cost Based New Product Pricing Strategy Product Mix Strategy Price Adjustment Strategy

It sets selling prices on the perceived value to the customer

You asked from customers . Customer Value price product Price > value = no sale

cost

A pricing method in which a fixed sum

or a percentage of the total cost is added

Opposite to value based productcostpricevaluecustomer
Fixed cost Variable cost Total cost

a) b) c) d)

Good Value Pricing Strategy Everyday Low Pricing Strategy High Low Pricing Strategy Value Added Pricing Strategy

When Seller gives some relaxation to buyer By offering low price Giving some extra.. Other bonus

1. Gives toys to kids

2. bonus free members

Strategy Aimed At Offering Low Prices On All Products Throughout

1. JCPenney

2. SEARS

firm charges a high price for running item and discounts on off season items

1. Sports shops 2. Open sandals (service)

A Pricing Strategy That Attaches Valueadded Features And Services To Differentiate A Market Offering And Support Higher Prices, Rather Than Cutting Prices To Match Competitors
1. Samsun galaxy s3

2. Rock marz navigation system

Strategy Used By Firm To Fix The Price Of Newlydeveloped Product I. II. Price skimming Price penetration

Fixing the high price in eaarly stages I. Only if you are innovator II. Unaffordable for every one What happen then Everyone has wish to buy Increase in sale Till you are the leader

When your product start selling you low your products price Difficult for competator to survive Firms move from skimming towards penetration but it is impossible to move from penetration towards skimming

strategic choices about how to price their products to best achieve their business goals. i. ii. iii. iv. v. Product line pricing Optional pricing Captive pricing Buy product pricing product bundle pricing

Setting the price steps between various products of same company With different advantages

1. HP laptops.different models 2. Unilever shampoos

Offering of free products with your core product Tool kit with car

Free drink with kfc

Core products are at low price but other related parts are expensive Printer and cartridge

China wrist watches

Price is lower then the cost but the firm covers its profit from raw material by selling or utilizing Like in villages people never destroy the raw material of maze and wheat they use it for different things

Company Sells Small Units With Core Products in A Package Or Bundle

Pakistan cables simple wires are expensive but if one buy a package including terminals switches etc .they offer 10% relaxation to cutomers

Rise and fall of price by using different strategy

i. Discount And Allowence ii. Segmented Pricing iii. Pschylogical Pricing

 DISCOUNT
Directly given to customer Encourage customer Loyalties increase Chen one

ALLOWENCE
Given To Retailer Encourage Retailer

calling cards

Same product is provided to customers at different prices

Beverges At Mannal Resturant Islamabad Milk in cities ..villages

Prices that effect a consumer mentaly Sona belt 1,299/ only

Rado watch 99,999