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Good Graphs

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A picture is worth thousand words

4 Stages of Life

Chart or a Graph
Remember, give a Graph / Chart only if
You want avoid thousand words Clarify not confuse Influence the viewer Convey a bigger picture Less is more with graphs

How to create a good graph


Ascertain the purpose of the chart. Identify the variables and their relationships. Zero in on to the chart type that best suits to visualize the data to show the big picture Check does it show a big picture ? Think from the audience view point Hence the need is to know what is a good chart and understand types of charts to present data

Components - X axis
Sales of East Zone by QTR - 2009 100 90 80 70 60 50 40 30 20 10 0 90
Y Axis Customary to use dependent variables. Must be labeled to show range Title of Y Axis must be clear

Sales in Rupees

30.6 20.4

38.6 27.4

34.6 20.4

East West 31.6

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Quarters in 2009

Components Y axis
Sales of East Zone by QTR - 2009 100 90 80 70 60 50 40 30 20 10 0 90
X axis Customary to use independent variables like time, months, qtrs, years etc. Must be labeled to show East range Title of X axis must provided if West the variables on the x axis are 34.6 31.6 not very obvious 20.4

Sales in Rupees

30.6 20.4

38.6 27.4

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Quarters in 2009

Components - Title
Sales of East Zone by QTR - 2009 100 90 80 70 60 50 40 30 20 10 0 90
A meaningful title that explains what the graph is all about

Sales in Rupees

30.6 20.4

38.6 27.4

34.6 20.4

East West 31.6

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Quarters in 2009

Components data labels


Sales of East Zone by QTR - 2009 100 90 80 70 60 50 40 30 20 10 0 90
Data labels are values for easy understanding of data

Sales in Rupees

30.6 20.4

38.6 27.4

34.6 20.4

East West 31.6

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Quarters in 2009

Components - Legend
Sales of East Zone by QTR - 2009 100 90 80 70 60 50 40 30 20 10 0 90 Legend is the key to the data plotted

Sales in Rupees

30.6 20.4

38.6 27.4

34.6 20.4

East West 31.6

1st Qtr

2nd Qtr

3rd Qtr

4th Qtr

Quarters in 2009

Good vs. Bad Graphs


Good graphs will:
Give a clear visual display of the point you are trying to make

Bad graphs will:


Confuse the reader Does not make any sense Misinterpret data Visually

Types of Simple Graphs


Line Charts Area Charts Column Charts

Bar Charts
Segmented Bar / Column Charts 100% Segmented Bar/Column Charts

Pie Charts
Doughnut Charts

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