Analysis of Salt Market Structure in India

Vinayak Shrivastava Venktesh Manjunath Roger

Steps to the Analyses

Commodities and Attributes Commodities and Substitute Commodity to Brand Varieties of Brands Your Selection of Brand Comparisons of yours with Others SWOT Analysis of your brand Conclusion

Commodities and Attributes

Salt's ability to preserve food was a foundation of civilization. It eliminated the dependence on the seasonal availability of food and it allowed travel over long distances. However, salt was difficult to obtain, and so it was a highly valued trade item, which followed the pull of economics along salt roads such as the via Salaria in Italy. Today salt is almost universally accessible, relatively cheap and often iodized.

Commodities and Attributes

Salt was so important a commodity in ancient times that it was often used as money! Words and expressions reflecting the former importance of salt include salary, safety, soldier, and worth ones salt, as well as the modern Hebrew words for war and peace. Salt became a relatively cheap commodity during the Industrial Revolution, when efficient methods for mining salt were developed. The chemical composition of pure salt is NaCl aka Sodium Chloride. Chemically, it is 60.663% elemental chlorine (Cl) and 39.337% sodium (Na).

Different Types of Salt

Table Salt : Once of the most widely used salts,
Chemical additives such as sodium silico-aluminate, calcium phosphate, or magnesium carbonate are sometimes blended in to prevent clumping. Table salt and iodized salt are preferred in baking for their fine-grained texture and accuracy of measure.

Iodized Salt : A form of table salt, iodized salt is

fortified with iodine that was lost during processing. This is used for gioter (hyperthyroidism) that was caused by iodine deficiencies.

Different Types of Salt Contd..

Kosher Salt : This inexpensive coarse salt is
evaporated from a brine, usually under specific conditions approved by the Orthodox Jewish faith. It contains no additives or added iodine.

Sea Salt : Available in both fine and coarse grains, sea

salt has become increasingly available in markets but at a higher cost than table or kosher salt.

Rock Salt : Sold in large crystals, rock salt has a

grayish hue because it is unrefined. Rock salt makes a great bed for serving oysters and clams. Or combine it with ice to make ice cream in hand-cranked ice cream makers.

Salt substitutes
Salt is not a healthful option for everyone. Some of the common substitutes for salt are listed below low-sodium table salt alternatives marketed to circumvent the risk of high blood pressure and cardiovascular disease associated with a high intake of sodium chloride while maintaining a similar taste. They usually contain mostly potassium chloride. AlsoSalt is a salt substitute that isn't salt, but tastes like it. It is completely salt free without the bitter aftertaste that other salt substitutes have when you use it on food. For low sodium diet, or even salt free diet, we can use it. It tastes great and it's healthy. Its two main ingredients, potassium and lysine are completely natural.

Advantages and Disadvantages Of Salt to The Human Body

Salt is essential mineral for the optimal function of the body. It gives us the following minerals Sodium, Potassium Magnesium and Calcium. Excessive salt intake can cause Heartburn, osteoporosis, Gastric Cancer, Hypertension, Muscle Cramps, Dizziness , Neurological Problems etc