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CHAPTER-1
D R D E E PA K C H A W L A NEENA SONDHI
RESEARCH
CONCEPTS AND
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DR
What is research?
Management research is an unbiased, structured, and sequential method of enquiry, directed towards a clear implicit or explicit business objective. This enquiry might lead to validating existing postulates or arriving at new theories and models.
D R D E E PA K C H A W L A NEENA SONDHI
RESEARCH
CONCEPTS AND
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DR
Types of research
BUSINESS RESEARCH
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BASIC RESEARCH
APPLIED RESEARCH
EXPLORATORY RESEARCH
CONCLUSIVE RESEARCH
DESCRIPTIVE RESEARCH
CAUSAL RESEARCH
RESEARCH
CONCEPTS AND
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Types of research
Basic research : the basic premise is the need
D R D E E PA K C H A W L A NEENA SONDHI
RESEARCH
CONCEPTS AND
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Types of research
Exploratory research is loosely structured and the
D R D E E PA K C H A W L A NEENA SONDHI
orientation. These studies are usually conducted to validate formulated hypotheses and specified relationships.
RESEARCH
CONCEPTS AND
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DR D R D E E PA K C H A W L A NEENA SONDHI
RESEARCH
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Conclusive research
Descriptive research: The main goal of this type
D R D E E PA K C H A W L A NEENA SONDHI
and
more variables on other variable(s), with reasonable level of certainty by controlling the impact of other influencing variables.
RESEARCH
CONCEPTS AND
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DR
D R D E E PA K C H A W L A NEENA SONDHI
The Research Framework Research Design Data Collection Plan Sampling Plan
Instrument Design
Pilot Testing
Data Collection
Research Reporting
RESEARCH
CONCEPTS AND
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D R D E E PA K C H A W L A NEENA SONDHI
Defining the research problem Formulation of the working hypotheses Construction of the research proposal
RESEARCH
CONCEPTS AND
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D R D E E PA K C H A W L A NEENA SONDHI
RESEARCH
CONCEPTS AND
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Product research
Pricing research Promotional research Place research
RESEARCH
CONCEPTS AND
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Asset pricing, capital markets and corporate finance Financial derivatives and credit risk modeling research
D R D E E PA K C H A W L A NEENA SONDHI
volatility analysis
CONCEPTS AND
RESEARCH
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Performance appraisaldesign and evaluation Organization planning and development Incentive and benefits studies Emerging areascritical factor analysis, employer
branding studies
RESEARCH
CONCEPTS AND
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D R D E E PA K C H A W L A NEENA SONDHI
studies
Logistics and supply chain-design and evaluation Quality estimations and assurance studies
RESEARCH
CONCEPTS AND
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MUST have: a clearly stated research purpose/ objective MUST have: a sequential plan of execution MUST have: a logical and explicitly stated justification for
and reporting
MUST have: complete transparency and ethical conduction
RESEARCH
D R D E E PA K C H A W L A NEENA SONDHI
DR
RESEARCH
END OF CHAPTER
CONCEPTS AND