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QUESTION # 1 What are the industrys dominant economic traits? Market size and growth rate: Number of rivals: Scope of competitive rivalry: Buyers needs and requirements: Degree of product differentiation: Product innovation:
QUESTION # 2
QUESTION # 3
Identify forces likely to exert greatest influence over next 1-3 years?
Are driving forces acting to cause market demand for product to increase or decrease?
-Increasing Globalization
Are driving forces acting to make competition more or less intense? -Product innovation
Will driving forces lead to higher or lower industry profitability? -Life style
QUESTION # 5
What are the key factors for competitive success?
Develop competitive profile matrix Key Factors For Competitive Success are: Purity Safety Marketing Portability Brand loyalty
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