Presented by Sumeet

Pradeep Kokane
Sunita

Introduction to Warburtons
Fast-Moving Consumer Goods (FMCG)
A family business for more than 130 years Employs around 5,000 people Over 800 with the business for more than 15 years 14 bakeries and 15 distribution depots Headquarters in Bolton & Lancashire.
Largest wrapped bread brand in UK 25.2% market share Produces more than 2 million bakery products each day Dedicated to high quality, innovation and sustainable practice

Long Term Planning

Sectors of industry
Primary sector Concerned with natural resources and the extraction of raw materials Secondary sector Involves manufacturing or production of goods Tertiary sector Provides services to businesses and consumers Each stage in the chain of production

adds value to the finished product

Adding value in the Warburtons supply chain

converting wheat into finished baked goods packaging them in a way that keeps them fresh delivering them to places that are convenient for the consumers to purchase from using sustainable methods and materials having the trusted Warburtons premium brand name.

Warburtons affect on the primary sector

Does not own or grow crops itself but relies on farmers providing best ingredients Uses 400,000 tons of wheat per year Works with farmers to specify varieties of wheat for its quality products 95% of wheat from established sources Aims to develop sustainable practice Reduced use of fertiliser Paying more for wheat to ensure high quality consistent supply

Warburtons affect on the secondary sector

Uses flour (a part-finished good) produced by millers to create finished bakery products Some millers have worked for Warburtons for over 50 years Sustainable practice affects all production processes Wheat shipped to ports closest to mills Reduces transport costs/food miles Reducing waste/increasing efficiency through new technology New ovens shut automatically when production stops Investigating use of renewable sources of energy

Warburtons affect on the tertiary sector

Daily distribution of fresh products More than 900 delivery vehicles Deliveries across the day to avoid traffic congestion Software tracks delivery routes for optimum efficiency and saving fuel

Retailers provided with market research data Helps to predict required stock levels and allocate shelf space

Supporting retailers Warburtons customers are retailers.

Warburtons also provides retailers with a wide variety of products including loaves, rolls and crumpets

Conclusion

Warburtons has come a long way since the 1870s. The key has been the commitment that the business has made to high-quality products. A bakery is not just about baking. For Warburtons, managing its business involves taking responsibility for managing the whole supply chain. It does this by working with farmers and supporting them as they plant the seeds on farms within the UK and Canada. It also works with millers. Finally, it provides distinct professional services that help retailers to run their businesses more efficiently. The end result is the satisfaction felt by consumers as they finish the last crumbs on their plates.