Type of Retail format

Nature of Merchandis e

Width & Type of Depth of Location Merchandise

Pricing Policy

Level of Services

Promotional Mix

CONVENI- Food, grocery and ENCE household STORE items

Medium width, shallow depth, average quality

Residential area, neighbor markets

Average and above average

Stand
Neighborho Competitiv od market e

Highly personalize d, average services, home delivery Average and self service

Personal rapport, average promotion

Super markets

Food, grocery and household items

Food, grocery and general merchandis e

Extensive width, shallow depth

Extensive width, medium depth, may offer pvt labels

Mass media loyalty programme s

Mass media loyalty programme s

Hyper markets and super centers

Stand alone Lower than locations, market malls prices

Self service

Type of Retail format

Nature of Merchandis e

Width & Depth of Merchandis e

Type of Location

Pricing Policy

Level of Services

Promotional Mix

Traditional General department merchandis al stores e, apparel, accessories, toys, gift items Full-line discount stores

Extensive width, deep depth, good to high quality

Business districts, stand alones, strip shopping centers Business districts, stand alones

Above average

Assorted to Suggestive full services selling catalogues mass media

General Extensive merchandis width, e medium depth, medium quality General merchandis e, single and multiple lines Narrow width, deep depth, usually high quality

Discount pricing

Average services

Mass media, price oriented promotion Suggestive selling, catalogues, visual displays

Specialty stores

Business districts, strip shopping

Average to above average, premium pricing also

Personalize d full services

Type of Retail format

Nature of Width & Type of Merchandis Depth of Location e Merchandis e Specialty products Narrow width, deep depth, average to high quality Medium width, shallow depth Stand alone, strip shopping centers

Pricing Policy

Level of Services

Promotional Mix

Category killers

Discount Assorted and competitive pricing Minimal services, self service

Mass media

Off-price retailers

General merchandis e, inconsistent , out of fashion, odd sizes, etc General merchandis e, multibrands

Stand alone Very low and shopping strip, any low rental location

Mass media

Value retailers

Medium width, shallow depth

Stand alone Highly and discounted shopping prices strip, any low rental location

Average

Mass media

Factory outlets

General merchandise, self manufacture d items

Moderate width, shallow depth

Stand alone, shopping strip, any low rent location

Very low

Minimal services, self service

Ma

Wholesale clubs

General merchandise, food items, inconsistent

Moderate width, shallow depth

Stand alone, out of town, industrial areas

Very low prices

Low

Low pro dir

Flea markets

General merchandise

Extensive width, very shallow depth

Open Bargaining, surroundings, low prices low rent, semi-urban, locations

Low services

Lim po pro

NON STORE FORMATS

TYPE

VARIETY

ASORTME SERVICE NT
TO NARROW

PRICE

SIZE(SQFT)
_

SKUs

LOCATIO N
_

DIRECT AVERAGE MALL CATALOGS T.V. HOME SHOPPING INTERACIVE ELECTRO NIC RETAILIN G DIRECT SELLING AVERAGE

AVERAGE AVERAGE TO SHALLOW AVERAGE

10,0001,00,000 75,000

SHALLOW AVERAGE

NARROW

SHALLOW AVERAGE

AVERAGE

N.A.

NARROW

SHALLOW HIGH

HIGH

A,000