MARKETING STRATEGY Matter of Time Now

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Which parameter other than stock price are we good Balanced team of Products
Only team to do proper STP Good in Contributions, ROI Advertising Research used effectively Sales Force increased in the beginning to

build base Most preferred Product line 30% of the entire market favors our product portfolio Market has reacted as per our predictions
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What are the reasons of our Success on that parameter Proactive strategy
Sticking to the same irrespective of reactives

& set backs Long term goals rather than fire fighting Good and Continuous investments in R&D Good Trend analysis and Forcasting

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Who is our closest competitor and why Sonite U is our closest competitors
U initially captured Others which was their

main reason for success. U were the first team to look into the product semantics and then modify the product according to the Others need. This later formed the guiding principle of our strategy

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Who is our closest competitor and why Vodite O is our closest competitors
1st com to start price war Concentrated only on Vodites not Sonites We attacked them in both Matched prices with them though we had

superior product to eliminate their market share Did the same and have thwarted their threat for good
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Who is the industry leader and why do we think he O the are market U (erstwhile )&is(present)leader leaders
U coz of the way they used all available data

and understood the game right in the beginning when we were just exploring O coz of the way they have slowly overtaken all However, true market leaders would be us A Though we 2nd, we have been consistent and have always used proactive strategy compared to reactives Also in every period we have predicted our 6/13/12 position and have met the same

Sonites 4 Vodites 1 Segmentation Strategy - 4Ps Product for each segment ex Buffs in Sonites Product for Followers only in Vodites Achieved success in all ex Others, Modified to

Study the brand portfolio and critically evaluate it

suit them Same strategy for Vodites

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BCG Matrix

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Discuss your launch strategy for our brands

Launched SAHI in period 5 with no analysis

tools, premium prod having best power to weight ratio (10:1) Launched VASU in period 5 with no analysis tools, mid prod, mid priced Launched SALA in period 6 with no analysis tools, improvised SUMO, targeted for others Modified SAHI for HE in period 7 using analysis tools Modified SAMA for Si in period 8 using analysis tools 6/13/12 Modified VASU for Fo in period 8 using

The Final Blow

Production tripled Only our products matched segments Matched prices with segments Expected major price cuts, but we stuck to

our game plan Worked for us We are Numero Uno

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The Future Rulers of Segments

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Team BCG tames BCG

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THANK YOU
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6/13/12