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Buy me
Company
Competitor
The one with the best value wins
Broad market
Brain
Each brand would either target a particular market or might be attacking the same segment
3Cs of Marketing
Customer
Company
Competitors The brand or company that provides the best value will be the choice of the consumer
Marketing Strategy
Is the process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfies individual and organizational objectives The critical management process that enables the company to pragmatically sketch out plans and programs to achieve organizational short term and long term objectives through satisfaction of needs and wants of consumers better than competition with constant consideration of external variables.
Marketing Strategy
Is the process of planning and executing the
conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfies individual and organizational objectives The critical management process that enables the company to pragmatically sketch out plans and programs to achieve organizational short term and long term objectives through satisfaction of needs and wants of consumers better than competition with constant consideration of external variables.
Objectives
Segmentation Targeting and Positioning
Product
Price Distribution
Promotion
McDonalds Jollibee
To be the number 1
hamburger chain in the world
Class C and D
Market leader
Newcomer
Market leader
Market Leader
Market Challenger
Nicher
The age old Filipino favorite barged back into the market to compete against Nestle and Selecta. However, today they remain to be a category challenger
SWOT Analysis
Strength
What you have that your competitors do not have that is
relevant to the market
Weakness Opportunities
company
External variables that plays a favorable effect to the MAXIMIZE STRENGTHS AND MINIMIZE WEAKNESSES
TO CAPITLIZE ON OPPORTUNITIES WHLE AVOIDING THREATS
New Entrants
Suppliers
Buyers
Substitutes
Gin Story
Share Of Throat
GSM Blue was tasked to cater to current users as well as younger market. They used Anne Curtis as image model for the brand. The original GSM is declining at 15% annually
Low
Cash Cow
Dog