A journey to what companies do

Corporate are for what?

To develop products to serve needs of consumersthen to create more and more customer for that productand hence EARN PROFITS FOR SHAREHOLDERS AND PROMOTORS

Philip Kotler once told to the students of Harvard Business School Even tomorrow when you will become rich then also ask a question to yourself, What are you doing with your life and what you have given to Society?

OPEN YOUR EYES TO WHAT WORLD IS DOING A Journey to CSR

What is Corporate Social Responsibility?

Corporate social responsibility (CSR) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.

Business advantages of CSR:

Human Resources Recruitment, retention and morale of Staff Risk Management Investment in ethical brand equity Greenwash effect? Brand Differentiation Create a USP Build brand loyalty Reputation and brand attractiveness

Business advantages of CSR:

Business Development New markets, products and services Resources Management Better management and conservation of strategic assets Stakeholder Management Better internal and external relationships Freedom of operation: reduce government, public, NGO intervention in organisation

Corporate Social Responsibility:

adds value

Why not CSR?

May take management focus away from core business activity May appear cosmetic without genuine social benefit May make organisation more vulnerable to revelation of bad / unethical business practice

Economist, Milton Friedman says:

The social responsibility of business is to increase its profits. What does it mean to say that "business" has responsibilities? Only people can have responsibilities. in a free society there is one and only one social responsibility of business to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud."

Keep Mumbai Clean

SOTC partnered with MCGM (Municipal Corporation of Greater Mumbai) and made an inspirational public service commercial with the theme of 'Keep Mumbai Clean'. The Film addresses the citizens of Mumbai to treat the city as their own home and consequently to work towards a cleaner Mumbai. SOTC partnered with Incredible Indias Keep the Country Clean Campaign and decided to take the message across the country. SOTC recognizes the fact that for the city to progress and move ahead, citizens need to protect, conserve and enhance the environment that we live in.

Small Steps

Asha Daan: Home for abandoned, handicapped children, the destitute and people affected by AIDS (HIV positive).

Ankur: A centre for special education for handicapped children aged between 5 and 15 years, opened in 1993 to provide educational, vocational and recreational activities. These physically and mentally challenged children are taught skills such as cookery, painting, embroidery, bamboo crafts, weaving, stitching, depending on their aptitudes to make them self-reliant.
Project Shakti : The objectives of Project Shakti are to create incomegenerating capabilities for underprivileged rural women by providing a sustainable micro enterprise opportunity, and to improve rural living standards through health and hygiene awareness. Vindya Valley: In 2002, project with MP Govt to engage entrepreneurs in agro processing and cottage industries. ULL helped create 'Vindhya Valley', a food products brand and support software for its marketing, manufacturing and distribution. It also helped set up permanent handicraft fairs across top cities and towns

Small Stepscontd.

Khamgaon: Its Rural Education Programme, which aims at using audio-visual aids, like video cassettes and CDs. These tools enable teachers to explain basic concepts in mathematics, like operation on numbers, fractions, algebra and geometry, to primary school children in villages. Integrated Rural Development (IRD) Programme: In 1976, the IRD Programme started with 30 villages and extends to 500 villages. The basic activity is rural development -- implementation of programmes towards activities such as farmers' training, health of villagers, infrastructure development, improvement in productivity and health of cattle. The project is now being undertaken jointly with Nutricia India (which has acquired HLL's dairy operations) and for certain health programmes, with government-run Primary Health Centres and through autonomous bodies, known as Samitis.

Raahat Ek Abhiyaan

Godrej Ezee Raahat Ek Abhiyaan fulfilled its commitment for the welfare of society through the winter-wear donation drive. On January 16, 2009 Godrej Consumer Products Limited (GCPL), conducted the distribution of winter clothes to the needy, under its Godrej Ezee Rahaat Ek Abhyaan program, with celebrity. The initiative, in its fourth year, is known for providing relief to the needy and lesser privileged. In the past three years Godrej Ezee Raahat Ek Abhiyaan has been organised in Delhi and the NCR region. This year, around 100 collection centres were created and a whopping 10 lakh woolen garments were collected from Delhi NCR. GCPL, along with Rotary and Goonj, has thus taken a step in the right direction with 'Raahat - Ek Abhiyaan' and through this initiative intend to reach out to as many poor and needy as possible. The collected winter wear has been distributed by Rotary to the needy in Delhi and by Goonj to 21 villages outside Delhi.

Serving the community

Food for thought Two kinds of leftovers: Untouched food & leftovers from peoples plates. Untouched food is sent by the canteen workers themselves to Good Samaritan an organisation in Vikhroli to distribute it to the destitute and underprivileged children. Leftovers are sent to Garden dept. to make fertilizer/compost.

NGO Bazaar

Intelenet invites NGO's at its office premises to sell their artistic items and help them earn a living. ICCP (Intelenet Conscious Citizen's Programme) 2004 - A weeks program where volunteers visit various Non- Governmental Organisations (NGO's) and spend quality time with them; organising various programs for them.

Pranay Milan

Shaadi.com associated itself with the Delhi Foundation of Deaf Women (DFDW) to extend support for Pranay Milan Sammelan 2007, their unique annual Swayamwar for the hearing impaired. The Sammelan brought together hearing-impaired applicants from all over the country.

This initiative enabled hearing impaired boys and girls to find their life partners in an environment which allowed them to mingle and present themselves before their suitors.
The collection and sorting process was done by DFDW in a highly organised manner. Shaadi.com was associated with this noble cause too. It provided them the maximum support through online promotions.

Children Fund

Tupperware establishes charitable alliances with non-profit organisations offering solution-based, life-enhancing programmes and resources that have positive impact on children and families. In India, money from the proceeds of each sale of Tiwi Munch goes towards this noble cause. Another social initiative is the Tupperware Charitable Dispensary in Gurgaon, managed by Quota International, an NGO. The dispensary provides medical services and free medicines to underprivileged people living in the nearby areas.

People Who Matters

The Essar Group strives to enrich and support the communities IN AND AROUND ITS PLANTS only: Educational Scholarship Scheme for meritorious students of the community Motivational rewards for teachers who deliver 100% results in SSC in individual subjects Encouragement for graduate and post graduate studies Recreational programmes for children between the ages of 9 and 12 at Ankur Bal Kendra, Hazira, once a week

Developing Infrastructure (Dwelling Units, Overhead Tank, Tree Plantation Maintaining water pipelines, community well, Electrification, Building and laying of approach road, Donating Ambulance, Drinking Water, Community lake, Fire fighting help & training to neighbouring industries, Income generation for village women by encouraging them to vocational work Working opportunities for qualified youth and Creation of business opportunities for the community in vicinity

The mother of CSR

CSR has been part of the Tata Group ever since the days of Jamshetji Tata. What the group has done for its employees and society Granted scholarships for further studies abroad in 1892 Supported Gandhiji's campaign for racial equality in South Africa Helped in building countrys first science centre, hospital and atomic research centre Established Welfare Department in 1917 and many more In 2008, Tata Steel spent Rs.200 Cr. a year on CSR and the Tata Group, as a whole, spends some Rs.800-1,000 Cr. per annum. First company in the country to start Social Audit

Project Drishti

In partnership with the National Association for Blind The NAB trains the call centre staff in communication skills to equip them for the job Employees sell various products and services offered by Tata Indicom Drishtis staff relies on IVR (Interactive Voice Response), which converts text data into voice format Information of customers is accessed from a common server that converts the data in voice Information received during the conversation is updated by punching numeric codes on the phone connected to the server.

There are ideals also.

Warren Buffett gives away his fortune The world's second richest man - who's now worth $44 billion gave away 85% of his wealth to the Bill & Melinda Gates Foundation.

How can we contribute to CSR

Consciousness Oneness Openmindedness Mindfulness Personal Mastery Love vs fear Skills Systems thinking Dialogue/collabor ative communication Connect conflicts of interests Being fully present Doing the right things right Keep asking the right questions Attitude Holographic vision Deep drive to learn Care Respect Taking responsibility Search for connection Guts Letting go of own perspectives / mental models Perseverance Other characteristics Integrity Diversity Reliability Reality Transparency Common interest before personal interest Modest Masculine and feminine Balance Sufficiency

What we are doing for our society?