A PRESENTATION ON AIRTEL FOR MAVIN 2012 PRESENTED BY: HIRAL PATEL MEGHANA PATEL JATIN PATEL JATIN PATEL

L KALPESH PATEL

INTRODUCTION OF AIRTEL as BHARTI AIRTEL Airtel is known

Bharti Airtel is established as BHARTI TELEVENTURES LIMITED in 1985. This Telecommunication company is a joint stock holding enterprise headquarters in New Delhi Bharti Airtel a leading mobile service provider in India Bharti Enterprise flagship company. It operates a GSM network in all countries, providing 2G & 3G services depending upon country of production

Airtel cast & headed by SUNIL BHARTI MITTAL. He is a chairman & managing director of Bharti Airtel.
According to Global 2000 list Bharti Airtel, Indias Pioneering Private telecommunication service provider is ranked 826. Bharti Airtel is Worlds fifth largest telecommunication company & has more than 150 million users in India.

MARKETING MIX OF BHARTI AIRTEL

Marketing mix tools of four broad kinds which are known as 4 ps of marketing.

1. PRODUCT

2. PRICE

3. PLACE

4. PROMOTION

1.PRODUCT
Product means something that is produced and sold and it is a result of manufacturing process. Airtel provides three types of products. 1.(a)Airtel Prepaid Simcard (b)Airtel postpaid Simcard

2.Airtel Digital T.V.

3.Airtel USB Modem

Value Added Services By Airtel

Instantaneous sense of balance inquiry (24 x 7) boost ups facilities. Identification of caller line. Hello tunes & Caller tunes GPRS(General Packet Radio Services) Easy Post-paid invoice collection. Company solution

2.PRICE
The price of something is the amount of money that you have to pay in order to buy it. Airtel product prices are below Call charges
Airtel GSM Local charges 0.40rs.min CDMA 0.50rsmin Land line 0.50rs.min

STD & ISD charges

Bill plan charges

1rs.min
149 per month

1rs.min

1rs.min

Price of USB Modem --Exceptional 3G experience, Exceptional price up to 6GB data rs.950 --Speed up to 7.2mb.

Price of Airtel Digital T.V. Rs.1590 Ultra pack 212 channels+3interactive services Rs.1590 Mega pack 196channels+2interactive services Rs.1590 Economic spot 176 channels+2interactive services

PLACE
Place includes all those activities of any activity to meet their target market. Airtel offers its Mobile GSM services in 95 cities. 1.Distributor like wholesaler & retailer 2.Channel distributor 3.Store outlets 4.Marketing through sales assistant

PROMOTION
Promotion is an attempt to make a product or event popular or successful especially by advertising. Airtel company provides a different different promotional schemes to their customers like Airtel provided 199 schemes to their customers some of these as below.

1. Get full talk time on recharge of Rs. 50 using airtel money. 2. To activate the plan user initially needs to pay a security deposit of rs.500 and sim card cost rs.99. 3.Airtel also provide JEETO CHAPPHAR FADKE scheme in these

4.Airtel provide a below promotional scheme with Digital T.V.

5 Airtel provide YOUR NAME CALLER TUNES to their customers. 6.Airtel launches various services on festivals like full talk time,rs.24 & rs.46 local and net calls 10 paisa and other call 30 paisa.

SWOT ANALYSIS OF AIRTEL

SWOT analysis consists four things

Strength

weakness

Threat

opportunity

STRENTH & WEAKNESS

1.Strenth Market leader Recognized globally Strong brand image Strong new development team Largest telecom players 2.Weakness Outsourcing for core system Network coverage

OPPORTUNITY & THREAT

3.Opportunity Low brand penertration in rural areas Telephony Bharti Infratel- cutting down cost in rural area Current Tele-density 30.6 is still low among developing countries.

4.Threat Falling ARPU(average revenue per user) Intense competition & storage brand width Close competitor Uncertain economic condition

ADVERTISEMENT OF AIRTEL

Airtel basically uses two appeal to connect their users. 1.Emotional 2.Humorous

-Total advertisement budget of Airtel is 150 crore

Airtel also gives advertisement online -In this massive advertisement in -Google -Bidvetisers -sponser online games at ZAPAK.com

PUBLICITY AND EVENTS

1.Sponsor Events -Delhi half Marathon. -Delhi half Tournament 2.sponsered Television shows -Big Boss -KBC -Indian Idol

..

EXPRESS YOUR SELF

In 2003 Airtel repositioned brand with Express Your self campaign. Changed its logo to give more energetic and younger look. High light capabilities of Aritel's performance and network coverage. Launched in regional language.