PROJECT REPORT AT

SHAREKHAN LTD.
NEW DELHI

PRESENTED BY : SUBHASH KUMAR

NEW DELHI INSTITUTE OF MANAGEMENT STUDIES

INTRODUCTION
The size of the world stock market was estimated at about $36.6 trillion US at the beginning of October 2009. The total world derivatives market has been estimated at about $791 trillion face or nominal value, 11 times the size of the entire world economy. The primary market provides the channel for sale of new securities. Secondary market refers to a market where securities are traded after being initially offered to the public in the primary market and/or listed on the Stock Exchange Sharekhan is one of the leading retail broking House running successfully since 1922 The firms online trading and investment site - www.sharekhan.com - was launched on Feb 8, 2000 . The number of trading members currently stands More than 8 Lacs.

On April 17, 2002 Sharekhan launched Speed Trade On October 01, 2007 Sharekhan again launched his another integrated Software based product Trade Tiger

SERVICES
Equities & Derivatives Sharekhan equity analysis

PRODUCTS
Classic Account: Trade Tiger Dial-N-Trade

StudentS work profile (role and reSponSibilitieS).

Project is to Analysis and do research of the competitors of Sharekhan Securities Pvt. Ltd. I will analyze that how and why Sharekhan is on the top by comparing it with the other major players of the online trading.

We can compare the advantage of Sharekhan by above products.

The project that is assigned to me is to Analysis of Competitors and to break their customers.

The main facility that the company is providing is 3 in 1 account facility and the accounts are Demat Account, Trading Account and IPO account.

StudentS contribution in to the organization.

As above mentioned my OJT target is to achieve 24 Demat accounts in the 6 months.

HIGHEST SELLER OF NFO FROM THE COLLEGE TEAM.

ACHIEVING SALES ACCIDING TARGETS.

Challenges faced and live experiences

LESS AWARENESS ABOUT THE PRODUCT. UNEDUCATED PEOPLE ARE NOT AWARE ABOUT THE INVESTMENT IN THE SHARE MARKET. HARD TO CONVINCE CLIENTS.

Self SWOT analysis

STRENGTHS 1. Big client base 2. In-house research house 3. online as well as offline trading 4. Online IPO/ MF services 5. Share shops 6. Transparent 7. User friendly tie ups with 10 banks 8. Excellent order execution speed and reliability OPPORTUNITIES 1. Diversification 2. Product modification 3. Improve Web based trading 4. Provide competitive brokerage 5. Concentrate on PMS 6. Focus on Institutional investors 7. Concentrate on HNIs (high net worth investor) WEAKNESS 1. Lack of awareness among customer 2. Less focus on customer retention 3. Less Exposure

THREATS 1. Aggressive promotional strategies by close competitor like Religare, Angel Broking and India bulls. 2 More and more players are venturing into this domain, which can further reduce the earning of Share Khan. 3 Stock market is very volatile, risk involves is very high.

Summary of learning experiences

The company should look into the low call ratio problem. Apart from retail investors, the company can also focus on institutional sector

The company can adopt corporate level strategy like merger or acquisition 7.
Marketing strategy for the promotion of the company is required. Identify the core competencies of the company as well as the loose ends The problem in the company is that the call ratio of the Sharekhan Delhi is less than the other city branch. There is a need for raising the Indian Capital market in to the international standards in terms of efficiency and transparency. Thus online share trading is gaining its popularity.