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BUSINESS PLAN NEW VENTURE CREATION

Presented By: Vivek Lagoo

D-38

CONCEPT
VFS Airport Transportation Service (VATS) is a Pune-based airport transportation service. VATS provides limousine like service without the typical high limousine price. Although VATS' cars are not true limousines, they are luxury vehicles. VATS use Indigo Manza as a means for transportation.

TEAM
o VFS Airport Transportation Service was founded and is run by Vivek Lagoo. VFS with hyper-efficient operations and the customer service experience will support their competitive edge. o VFS Airport Transportation will fulfill Punes unmet need for a reasonably priced, high service level airport transportation service.

Other partners are Farhaz Khan and Sahil Gupta.

PRODUCT AND SERVICES


VATS provides an airport transportation solution for the Pune metropolitan area. VATS can provide airport travel on short notice if cars are available, but they generally work with a reservation system.

A customer would call up in advance and provide VATS with flight information. VATS would schedule the pickup time and then call and send an email to confirm the pickup. For pick up at the airport, VATS would meet the customer outside of baggage claim after the customer has picked up their luggage and would drive them home.

INDUSTRY
As we already mentioned that we provide airport transportation service hence we are dealing in Transportation Sector.

OPERATIONS
o Currently we operated only from our PUNEs office.
o VFS Airport Transportation Service, located in Akruti Avenue, Wakad. o VATS will offer their service 24 hours a day.

TARGET MARKET
o Our target market is divided in to two categories:

1. Families/individuals.
2. Business travelers.

MARKET STRATEGY
1. For families/individuals: o In addition to some advertising, we will be working with other community groups to try to build up a network of users. o Word of mouth Marketing. 2. For business travelers: o will be contacting the travel department of many of the different companies in Pune . o This will be an important segment to win over as companies routinely have employees traveling throughout the year.

CONT.
These are our main marketing strategy.

Apart form these strategies we have our own web site


We also provide Brochures.

RISK ANALYSIS
Risk Occurrence
Competition from other players

Chances of
High High

Impact

Mitigation
Providing quality services.

Copy of Business Model by competitors

High

Medium

By maintaining Long term and trustful relationship.

REVENUE MODEL
We will invest Rs.7 Lakhs as capital investment for initial set-up. Set-up will take 2 months of time. Our Breakeven is possibly achieved in 1years and 9 months.

THANK YOU