Académique Documents
Professionnel Documents
Culture Documents
Chapter 5
Adaptation to customs
Global Perspective
Do Blonds Have More Fun in Japan pg. 123
Adaptation
The willingness to adapt to other customs is essential in international marketing Degree of Adaptation:
This does not mean that businesses discard their methods of conducting business, rather that executives need to be aware of differences and willing to adapt to the differing customs
Types of Customs
3 Types of Customs
1. Cultural Imperatives
Business customs and expectations that MUST be met in order to conduct successful business transactions in other countries/cultures
2. Cultural Electives
Business customs and expectations that are OPTIONAL, in which business executives may participate/conform in, but is not required. May help to establish rapport and respect when participation occurs Majority of customs fall into this category
Types of Customs
3. Cultural Exclusives
Customs that are reserved exclusively for the locals, where foreign participation is EXCLUDED
Example: Foreign business people criticizing local politicians, business practices where it is acceptable for the local to do so
Communication Styles
Edward T. Hall ideas on Communication Styles:
Crossing Borders 5.2 pg. 133 A Classic Edward T. Halls Language (Symbolism) of Space Exhibit 5.2 pg. 135 Contextual Background of Various Countries
Face-to-face communications
Low Context: depends heavily on verbal communication (Swiss, Germany, U.S.) High Context: depends heavily on nonverbal communications See Crossing Borders 5.3 pg. 136 When Yes Means No
Is there a gender bias against women managers when operating in International arenas?
Most evidence indicates that when women are trained and backed by their corporation, resistance from other cultures is either minimized or negated completely Comparative statistics of women in managerial positions worldwide (approximations):
U.S. 43% Britain 33% Switzerland 28% Germany 9.2%
Business Ethics
Bribery & Extortion
Bribery
Voluntary payment offered by individual(s) seeking an unlawful advantage
SEC regulates U.S. Companies domestically and internationally Transparency International organization dedicated to curbing corruptions worldwide See Exhibits 5.4 and 5.5 pg. 145
Extortion
Payments are extracted under duress by someone in an authoritative position (host country)
See Crossing Borders 5.6 pg. 146 Bangladesh at the bottom
Business Ethics
Subordination & Lubrication
Subordination
Involves giving large sums of money
Lubrication
Involves giving small amounts of money, or gifts
Information Orientation
U.S., Great Britain
Companies must pay attention to symbols, icons or any non-verbal messages on their websites