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Measuring Cost: Which Costs Matter? Cost in the Short Run Cost in the Long Run Long-Run Versus Short-Run Cost Curves
Chapter 7
Slide 2
Introduction
The production technology measures the relationship between input and output. Given the production technology, managers must choose how to produce.
Chapter 7
Slide 3
Introduction
To determine the optimal level of output and the input combinations, we must convert from the unit measurements of the production technology to dollar measurements or costs.
Chapter 7
Slide 4
Accounting Cost
Economic Cost
Chapter 7
Slide 5
Opportunity cost.
Cost associated with opportunities that are foregone when a firms resources are not put to their highest-value use.
Chapter 7
Slide 6
An Example
A
firm owns its own building and pays no rent for office space this mean the cost of office space is zero?
Does
Chapter 7
Slide 7
Sunk Cost
Expenditure that has been made and cannot be recovered Should not influence a firms decisions.
Chapter 7
Slide 8
Total output is a function of variable inputs and fixed inputs. Therefore, the total cost of production equals the fixed cost (the cost of the fixed inputs) plus the variable cost (the cost of the variable inputs), or
TC FC VC
Chapter 7 Slide 10
Fixed Cost
Does
Variable Cost
Cost
Chapter 7
Slide 11
Fixed Cost
Cost
Sunk Cost
Cost
Chapter 7
Slide 12
labor
Software:
Cost
Chapter 7
Slide 13
0 1 2 3 4 5 6 7 8 9 10 11
50 50 50 50 50 50 50 50 50 50 50 50
50 100 128 148 162 180 200 225 254 292 350 435
--50 28 20 14 18 20 25 29 38 58 85
Marginal Cost (MC) is the cost of expanding output by one unit. Since fixed cost have no impact on marginal cost, it can be written as:
VC TC MC Q Q
Chapter 7 Slide 16
Average Total Cost (ATC) is the cost per unit of output, or average fixed cost (AFC) plus average variable cost (AVC). This can be written:
Average Total Cost (ATC) is the cost per unit of output, or average fixed cost (AFC) plus average variable cost (AVC). This can be written:
The relationship between the production function and cost can be exemplified by either increasing returns and cost or decreasing returns and cost.
Chapter 7
Slide 19
increasing returns, output is increasing relative to input and variable cost and total cost will fall relative to output.
decreasing returns, output is decreasing relative to input and variable cost and total cost will rise relative to output.
Chapter 7
Slide 20
0 1 2 3 4 5 6 7 8 9 10 11
50 50 50 50 50 50 50 50 50 50 50 50
50 100 128 148 162 180 200 225 254 292 350 435
--50 28 20 14 18 20 25 29 38 58 85
TC VC
Variable cost increases with production and the rate varies with increasing & decreasing returns.
300
200
100
50
0 Chapter 7 1 2 3 4 5 6 7 8 9 10 11 12 13
FC
Output
Slide 27
100
MC
75
50
ATC AVC
25
AFC
0 Chapter 7 1 2 3 4 5 6 7 8 9 10 11 Output (units/yr.) Slide 28
The line drawn from the origin to the tangent of the variable cost curve:
P
400
TC VC
300
200
A
100
FC
1 2 3 4 5 6 7 8 9 10 11 12
13 Output
Chapter 7
Slide 29
Unit Costs
Cost
($ per unit)
100
MC
75
50
ATC
AVC
25
AFC
0 1 2 3 4 5 6 7 8 9 10 11 Output (units/yr.)
Chapter 7
Slide 30
Unit Costs
Cost
($ per unit)
100
MC
75
50
ATC
AVC
25
AFC
0 1 2 3 4 5 6 7 8 9 10 11 Output (units/yr.)
Chapter 7
Slide 31
Chapter 7
Slide 32
Example
Delta
buys a Boeing 737 for $150 million with an expected life of 30 years
Chapter 7
Example
User
Year 1 = $5 million + (.10)($150 million) = $20 million Year 10 = $5 million + (.10)($100 million) = $15 million
Slide 34
Chapter 7
Chapter 7
Slide 35
Airline Example
Depreciation Rate
of Return = 10%/yr
= 3.33 + 10 = 13.33%/yr
Slide 36
Chapter 7
Assumptions
Two Inputs: Labor (L) & capital (K) Price of labor: wage rate (w) The price of capital
Chapter 7
Slide 37
Question
Chapter 7
Slide 38
C = wL + rK Isocost: A line showing all combinations of L & K that can be purchased for the same cost
Chapter 7
Slide 39
Rewriting C as linear:
K = C/r - (w/r)L
is the ratio of the wage rate to rental cost of capital. This shows the rate at which capital can be substituted for labor with no change in cost.
Chapter 7
Slide 40
Choosing Inputs
Chapter 7
Slide 41
K2
CO C1 C2 are three isocost lines
A K1 K3 C0 L2
Chapter 7
Isocost C2 shows quantity Q1 can be produced with combination K2L2 or K3L3. However, both of these are higher cost combinations than K1L1.
Q1
C1 L3 C2
Labor per year Slide 42
L1
B K2 A K1
This yields a new combination of K and L to produce Q1. Combination B is used in place of combination A. The new combination represents the higher cost of labor relative to capital and therefore capital is substituted for labor.
Q1
C2 L2
Chapter 7
C1
Labor per year Slide 43
L1
MRTS - K
MP L
MP K
w r
MPK
r
Slide 44
MPL
MPK
Minimum cost for a given output will occur when each dollar of input added to the production process will add an equivalent amount of output.
Slide 45
Chapter 7
A firms expansion path shows the minimum cost combinations of labor and capital at each level of output.
Chapter 7
Slide 53
Expansion Path C
100 75 B 50 A 25
200 Unit Isoquant 300 Unit Isoquant
50 Chapter 7
100
150
200
300
E
2000
D 1000
100 Chapter 7
200
300
What happens to average costs when both inputs are variable (long run) versus only having one input that is variable (short run)?
Chapter 7
Slide 56
E C
The long-run expansion path is drawn as before..
A
K2 P K1 Q1
L1 Chapter 7 L2 B L3 D F Short-Run Expansion Path
Q2
Slide 57
If input is doubled, output will double and average cost is constant at all levels of output.
Chapter 7
Slide 58
If input is doubled, output will more than double and average cost decreases at all levels of output.
Chapter 7
Slide 59
If input is doubled, the increase in output is less than twice as large and average cost increases with output.
Chapter 7
Slide 60
In the long-run:
Firms experience increasing and decreasing returns to scale and therefore long-run average cost is U shaped.
Chapter 7
Slide 61
If LMC < LAC, LAC will fall If LMC > LAC, LAC will rise Therefore, LMC = LAC at the minimum of LAC
Chapter 7
Slide 62
LMC LAC
Output
Chapter 7 Slide 63
Question
What is the relationship between longrun average cost and long-run marginal cost when long-run average cost is constant?
Chapter 7
Slide 64
Economies of Scale
Increase in output is greater than the increase in inputs. Increase in output is less than the increase in inputs.
Diseconomies of Scale
Chapter 7
Slide 65
Chapter 7
Slide 66
Ec ( C / C ) /( Q / Q ) Ec ( C / Q ) /(C / Q ) MC/AC
Chapter 7
Slide 67
EC < 1: MC < AC
EC = 1: MC = AC Average cost indicate constant economies of scale EC > 1: MC > AC Average cost indicate increasing diseconomies of scale
Slide 68
Chapter 7
We will use short and long-run cost to determine the optimal plant size
Chapter 7
Slide 69
SAC2
SMC3
SAC3
LAC = LMC
Q1
Chapter 7
Q2
Q3
Output
Slide 70
Observation
The optimal plant size will depend on the anticipated output (e.g. Q1 choose SAC1,etc). The long-run average cost curve is the envelope of the firms short-run average cost curves.
Question
What would happen to average cost if an output level other than that shown is chosen?
Chapter 7
Slide 71
LAC
SMC1
SMC3 SMC2
LMC
If the output is Q1 a manager would chose the small plant SAC1 and SAC $8. Point B is on the LAC because it is a least cost plant for a given output.
Q1
Chapter 7
Output Slide 72
Chapter 7
Slide 73
Observations
The LAC does not include the minimum points of small and large size plants? Why not? LMC is not the envelope of the short-run marginal cost. Why not?
Chapter 7
Slide 74
O2
O1
O1 illustrates a low level of output. O2 illustrates a higher level of output with two times as much labor and capital.
43 .41
338 .26
1109 .16
2226 .10
5819 .04
Chapter 7
Slide 76
6.5
6.0
A
5.5
1955
5.0
1970
6 Chapter 7
12
18
24
30
36
Slide 77
Findings
Decline
in cost
Chapter 7
Slide 78
Summary
Managers, investors, and economists must take into account the opportunity cost associated with the use of the firms resources. Firms are faced with both fixed and variable costs in the short-run.
Chapter 7
Slide 79
Summary
When there is a single variable input, as in the short run, the presence of diminishing returns determines the shape of the cost curves. In the long run, all inputs to the production process are variable.
Chapter 7
Slide 80
Summary
The firms expansion path describes how its cost-minimizing input choices vary as the scale or output of its operation increases. The long-run average cost curve is the envelope of the short-run average cost curves.
Chapter 7
Slide 81
Summary
A firm enjoys economies of scale when it can double its output at less than twice the cost.
Chapter 7
Slide 82
End of Chapter 7