IDEA CELLULAR

By Sriram
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Telecommunication

Telecommunication is the transmission of information over significant distances to communicate.

Components of Telecommunication

Telecommunication in India

Telecommunication as a booming industry

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What an IDEA SIR JI.

The company was incorporated as Birla Communications Limited on March 14, 1995 and commenced business on August 11, 1995. Registered office is in Maharashtra. The company name was changed to Birla AT&T Communications Limited on May 30, 1996 following the execution of a joint venture agreement dated December 5, 1995 between AT&T Corporation and Grasim Industries Limited. Changed name to Idea Cellular Limited and launched "Idea" brand name in 2002. Idea became a pan-India operator in 2009 Subscriber base as on December 31, 2010: 57,611,872 Only Indian GSM Operator to win the GSM Association Award for "Best Billing and Customer Care Solution" for 2006 and 2007 7/5/12

History of Telecom Industries

1851 1881 1883 1923 1947 First operational land lines were laid by govt near Calcutta (seat of British power) Telephone service introduced in India Merger with postal system Formation of Indian Radio Telegraphy Company(IRT) Nationalization of all Foreign telecommunication companies to form the posts, Telephone and Telegraph ,a monopoly run by the governments Ministry of Communications. Department of Telecommunication(DOT) established. Conversion of DOT into two wholly government-owned companies: the VSNL for international telecommunications and MTNL for service in metropolitan areas. Telecom Regulatory Authority of India Created. DOT become a corporation ,BSNL

1985 1986

1997 7/5/12 2000

MARKET SHARE

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VOICE AND DATA

People are aware with the services i.e. marketing communication is good. 50% of the people, even after being aware of the brand, have never used idea cellular services. Subscriber are not very much satisfied with the service. So, there is a need to improve the coverage in terms of area as well as network. And other suggestion which was given by the subscribers was that they liked Abhishek Bacchan more as the Brand Ambassador for IDEA.

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RECOMMENDATIONS

Should enhance its distribution system Should increase its coverage area Should become more customer-friendly Should plan to grow its market share

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PROMOTIONAL STRATEGIES

2 Minutes Outgoing Free, Lifelong offer, Women's Card, 'Lifetime Idea' etc are some of the offerings of IDEA. IDEA is the firstcellular company to launch music messaging with 'Cellular Jockey','Background Tones', 'Group Talk', a voice portal with 'Say IDEA' and a complete suite of Mobile Email Services. They are also providing GPRS and EDGE services for transferring data. The new product introduced by IDEA is the EDGE enabled USB Data Card which is named as 'NetSetter'. Initially NetSetter was offered to post paid customers only but now available to prepaid customers in selected circles. Ideas patnership with IIFA awards Associated with IPL MTV roadies and Idea Star Singer Various campaigns showing Abhishek Bachchan in different settings showing corporate social responsibility. 7/5/12

PARTNERS/COMPLEMENTORS

Aditya Birla Nuvo Limited Grasim Industries Limited Hindalco Industries Limited Birla TMT Holdings Private Limited.

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CHALLENGES

Maintain Consumer satisfaction level. Maintain the quality of the service which they are providing. New launches and projects in CDMA, 3 G and WiMax Expansion of telecom networks and improving connectivity, specially in rural areas. To increase the market share. Maintain the low cost structure. Postpaid prices. Updating the technology. It faces competition from Government-owned companies such as BSNL and MTNL. It may face additional competition from alternative or new mobile technologies.

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Thank you

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