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ATUL SINGH
AKHIL ARORA
GROUP 5
ANKUSH AGARWAL ANJALI IYER
ANKIT KUKRETY
To identify, describe and produce an analysis of the interacting factors that lead to the making of Bajaj Pulsar 150cc DTS-i the most popular and best selling bike in the 150cc sector bikes
Psychological influences Sociological influences Individual perceptions Influence of age, gender and professions Ad-boards Other possible influences
One of the Best selling bikes in India Monthly sales of more than 48,000 units Leader with a market share of 43% Definitely Male' Bike Advice Overall Rating: 4/5 Performance Rating: 4/5 Beauty Rating: 4/5
STRENGTHS
WEAKNESS
Untested product
OPPORTUNITIES
THREATS
CBZ Yamaha and Honda Image of producing rustic, Indian, old scooters
STRENGTHS
WEAKNESS
OPPORTUNITIES
THREATS
Higher end bike market Still Untested markets. Auto-financing arm of its own
1. 2.
1. 2.
segment
What questions to study? 2. What data are relevant? 3. What data to collect? 4. How to analyze the results? EXAMPLES: 1. Experimental design 2. Non-experimental design 3. Case study 4. Ethnography study
1.
Experiments Observing and Recording Data from MIS Administering surveys with close ended questions like
Face to face interviews Telephonic interviews Questionnaire
Mainly targeting the young population in cities Survey limited to Nagpur and some cities of Uttarakhand
Mileage
Power
Pick up
Riding comfort
Robustness
10%
40% 30%
10%
10%
125
150
180
220+
15%
15%
18%
52%
under 40k
40k-60k
60k-80k
80k+
10%
4%
28% 58%
60+kmpl
24
40-60kmpl
54
30-40kmpl
15
30kmpl
Sales
yes no can't say
12%
27%
61%
Power & Style Pick-up & Style Riding comfort & Style
10%
30%
Sales
unsatisfactory satisfactory Indifferent good excellent
56%
18% 70%
5% 7% 14%