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Outline
What is a competitive market? Short-run profit maximization Minimizing short-run losses The competitive firms supply curve and industry short-run supply curves Perfect competition in long-run Perfect competition and efficiency Summary
Market structure
Many of firms decisions depend on the structure of the market in which it operates. Market structure describes the important features of a market such as:
number of suppliers/producers product degree of uniformity do firms in the market produce identical products or differentiated products? Ease of entry into market can new firms enter easily or are they blocked by barriers? forms of competition among firms do firms compete only through prices or use advertising & product differences?
2007 Thomson South-Western
5. Firms & resources are freely mobile can easily enter and leave the industry 6. Individual firm of producers do not have influence on price
- price is determined by market DD and SS the perfectly competitive firm is a price taker must accept the market price but free to produce whatever quantity
2007 Thomson South-Western
$5
$5
1,000
Q of wheat
10
15
Q of wheat
Market price of wheat =$5 is determined by intersection of the market DD and SS curve. Once market P is established , producers can sell all they wants at the market P Perfectly competitive firm so small how much the firm produce has no effect on the market price
2007 Thomson South-Western
Profit = Total revenue (TR) Total cost (TC) Total revenue for a firm is the selling price times the quantity sold. TR = (P Q) Total revenue is proportional to the amount of output.
Average revenue (AR) tells how much revenue a firm receives for the typical unit sold.
AR = TR / Q
2007 Thomson South-Western
AR Price
2007 Thomson South-Western
Marginal revenue is the change in total revenue from an additional unit sold.
MR =TR/Q
For competitive firms, MR=Price Thus in perfect competition,
P=AR=MR
2007 Thomson South-Western
Price
$6 6 6 6 6
6 7 8
6 6 6
TR = (PXQ) $6 12 18 24 30 36 42 48
AR = TR/Q $6 6 6 6 6 6 6 6
MR= TR/ Q
6 6 6 6
6 6 6
The goal of a competitive firm is to maximize profit. This means that the firm will want to produce the quantity that maximizes the difference between total revenue and total cost. Firm maximizes economic profit when TR > TC by the greatest amount
2007 Thomson South-Western
The Marginal Cost-Curve and the Firms Supply Decision Golden rule of profit maximization: MR = MC which holds for all market structure For perfectly competitive firm, demand curve = P = MR = AR Firm will expand output as long as MR > MC & stop expanding output before MC > MR When MR > MC, increase Q When MR < MC, decrease Q When MR = MC, profit is maximized.
2007 Thomson South-Western
0 gallon 1 2 3 4 5 6 7 8
$3 5 8 12 17 23 30 38 47
$30 $23
The firm maximizes profit by producing the quantity at which marginal cost equals marginal revenue.
Suppose the market price is P. MC If the firm produces Q2, marginal cost is MC2. ATC P = AR = MR AVC
MC2
P = MR1= MR2
MC1
Q1
QMAX
Q2
Quantity
2007 Thomson South-Western
The firm shuts down if the revenue it gets from producing is less than the variable cost of production. Shut down if TR < VC Shut down if TR/Q < VC/Q Shut down if P < AVC
Minimizing Losses
Q 0 1 MR or P $3 TR $0 3 TC $15.0 19.75 MC $4.75 ATC $19.75 AVC $4.75 Profit or loss -$15 -16.75
2
3 4 5 6 7 8 9 10
$3
$3 $3 $3 $3 $3 $3 $3 $3
6
9 12 15 18 21 24 27 30
23.50
26.50 29.00 31.00 32.50 33.75 35.25 37.25 40.00
3.75
3.00 2.50 2.00 1.50 1.25 1.50 2.00 2.75
11.75
8.83 7.25 6.20 5.42 4.82 4.41 4.14 4.00
4.25
3.83 3.50 3.20 2.92 2.68 2.53 2.47 2.50
-17.50
-17.50 -17.00 -16.00 -14.50 -12.75 -11.25 -10.25 -10.00
11
12 13 14
$3
$3 $3 $3
33
36 39 42
43.25
48.00 54.50 64.00
3.25
4.75 6.50 9.50
3.93
4.00 4.19 4.57
2.57
2.75 3.04 3.50
-10.25
-12.00 -15.50 -22.00
15
$3
45
77.50
13.50
5.17
4.17
-32.50
TR
$40 $30 $4 $3 $2.50 LOSS A
10 1. TR lies below TC
2. Firm will produce rather than shut-down even though firm experiencing loss. Q=10.
2007 Thomson South-Western
As long as P covers AVC, firm will supply the quantity resulting from the intersection of its upward-sloping MC curve and its MR or demand curve The portion of the firms MC curve that intersects and rises above the lowest point on its AVC curve becomes short-run firm SS curve The quantity supplied is determined by the intersection of the firms MC curve and its demand or MR curve.
2007 Thomson South-Western
As P increases, the firm will select its level of output along the MC curve. MC
P2
ATC P1 AVC
Q1
Q2
Figure 3 The Competitive Firms Short-Run Supply Curve Costs If P > ATC, the firm will continue to produce at a profit. If P > AVC, firm will continue to produce in the short run. Firm shuts down if P< AVC 0 Firms short-run supply curve MC
ATC
AVC
Quantity
2007 Thomson South-Western
Sa
Sb
Sc
Sa + Sb +Sc = S
P P
P P 10 20 10 20
P P
P P
10 20
30
60
1. At price < P, no output supplied 2. At P, each firm supplies 10 units: market supply = 30 units 3. At P, each firm supplies 20 units: market supply = 60 units 4. SR industry supply curve is horizontal sum of all firms SR supply curves : horizontal summation of the firm level MC curves
2007 Thomson South-Western
$4
AVC
D
12
12,000
1. Market P=$5 and assume there are 1,000 producers, market supply = 12,000. At this price each firm produce 12 unit 2. Each producer earns an economic profit of $12 (TR-TC= $60 - $48)
2007 Thomson South-Western
Profit as the Area between Price and Average Total Cost (a) A Firm with Profits
Price MC ATC
Profit
P
ATC
P = AR = MR
MC
ATC
ATC P Loss P = AR = MR
Q (loss-minimizing quantity)
Quantity
2007 Thomson South-Western
8 a. Normal profit (P=ATC) P and Cost MC ATC $20 $17 loss AR=MR
In the long run, the firm exits if the revenue it would get from producing is less than its total cost. Exit if TR < TC Exit if TR/Q < TC/Q Exit if P < ATC A firm will enter the industry if such an action would be profitable. Enter if TR > TC Enter if TR/Q > TC/Q Enter if P > ATC
2007 Thomson South-Western
p D
1. In the LR market SS adjust as firms enter or leave 2. This continues until market SS intersect the market DD at a P=lowest point on each firms LRAC at point E. (P=ATC) efficient scale 3. At point E, MC, SRAC and LRAC are all equal.
2007 Thomson South-Western
ATC
Quantity
2007 Thomson South-Western
MC ATC
P = minimum ATC SS
Quantity (firm)
Quantity (market)
An increase in demand raises price and quantity in the short run. Firms earn profits because price now exceeds average total cost.
Price
Firm
MC ATC P 1
P 1
Q1
Quantity (market)
1. Initial market equilibrium at a : firms supplies q & earns normal profit 2. Suppose DD (D to D1), in short run market P to p ; firms output (q) 3. Economic profit attract new , supply (S to S1) . 4. New equilibrium at point c & price return to initial level 5. Firms demand curve shift back down from d to d.
2007 Thomson South-Western
p p
E
loss
c a b D D1
Q3
Q2
Q1
1. Initial LR market equilibrium at a and firms equilibrium at E 2. Suppose DD (D to D1), in short run market P to p ; firms demand fall from d to d ; output to q. Market output falls to Q2. 3. Economic loss many firms exit - supply (S to S1) . 4. P back to p, new equilibrium at point c 5. Market output reduced to Q3 & firms only earns normal profit as demand shift back to d.
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Perfect competition guarantees both allocative and productive efficiency in the long run Efficiency allocation of resources where marginal benefit = marginal cost (MB=MC)
2007 Thomson South-Western
Productive efficiency Productivity efficiency occurs when the firm produces at the minimum point on its long-run average cost curve (LRAC) the market price equals the minimum average total cost (P=ATC) The entry & exit of firms and any adjustment in the scale of each firm ensure that each firm produces at the minimum point on its LRAC curve
2007 Thomson South-Western
Allocative Efficiency Occurs when firms produce the output that is most valued by consumers The demand curve reflects the marginal value that consumers attach to each unit.
-the market price is the amount of money that people are willing & able to pay for the final unit they consume
In both the SR & LR, the equilibrium price in perfect competition = marginal cost of supplying the last unit sold (P=MC)
2007 Thomson South-Western
$5 $4 $3 $2 $1
Consumer surplus
DD= MB
Marginal benefit is the value of one more unit of a good MB = the maximum price that consumer are willing to pay for another unit of good DD curve = MB curve Consumer surplus = difference between value of a good & market price When consumer buy less than it is worth they receive consumer surplus Represented by area below DD curve but above market clearing price
Producer surplus
$15
10
5
When firms sells something more than it costs to produce the firms obtains a producer surplus Represented by area above supply curve and below market clearing price
SS= MC
P*
Producer surplus
DD= MB
When market equilibrium reached at point E, productive efficiency & allocative efficiency occurs. the combination of P* and Q* maximizes the sum of consumer surplus & producer surplus.
Q*
Summary
Because a competitive firm is a price taker, its revenue is proportional to the amount of output it produces. The price of the good equals both the firms average revenue and its marginal revenue. To maximize profit, a firm chooses the quantity of output such that MR=MC This is also the quantity at which P=MC Therefore, the firms marginal cost curve is its supply curve.
2007 Thomson South-Western
Summary
In the short run, when a firm cannot recover its fixed costs, the firm will choose to shut down temporarily if the P < AVC. In the long run, when the firm can recover both fixed and variable costs, it will choose to exit if the P < ATC. In a market with free entry and exit, profits are driven to zero in the long run and all firms produce at the efficient scale.
2007 Thomson South-Western
Summary
Changes in demand have different effects over different time horizons. In the long run, the number of firms adjusts to drive the market back to the zero-profit equilibrium.