Presented By: Ankit Mishra (145) Ankit Shinghal (143) Ayushi Rastogi (141) Gaurav Rai (144) Sonu (1

INTRODUCTION
The first glass of Coca-Cola was served in 1886 to the customers of "Jacobs' Pharmacy" in Atlanta. The drink wasn't bottled yet, but it was made out of a thick syrup, mixed with carbonated water. First bottle of Coca-Cola came In the summer of 1894. The Coca-Cola Company began building its global network in the 1920s.

 In the first year 1886, sales of CocaCola averaged nine drinks per day. Coca-Cola Company is the worlds leading manufacturer, marketer and distributor of non-alcoholic beverage. Now operating in more than 200 countries and producing nearly 400 brands, the CocaCola system has successfully applied a simple formula on a global scale.

To refresh the world. To inspire moments of optimism and happiness. To create value and make a difference. To be a great place to work where people are inspired to be the best. Maximize long-term return to shareowners. To be a highly effective, lean and fast-moving organization.

STRENGTHS
Popularity Well known Branding obvious and easily recognized A lot of finance Customer loyalty International Trade

WEAKNESS
Word of mouth lack of popularity of many Coca Colas brands Most unknown and rarely seen Result of low profile or non-existent advertising Health issues

OPPURTUNITIES
Many successful brands to pursue Advertise its less popular products Buy out competition More Brand recognition

THREATS
Changing health Consciousness attitude Legal issues Health ministers Competition (Pepsi)

Political Analysis for Coca-Cola

Non-alcoholic beverages fall within the food category under the FDA. The government plays a role within the operation of manufacturing these products in terms of regulations. There are potential fines set by the government on companies if they do not meet a standard of law.

Economic Analysis for Coca-Cola

The rate now lies at a 40-year low of 2%. Lowering the interest rates will ultimately excite consumer demand in the economy. Companies will expand and increase use of debt as a result of the low borrowing rates. Coca-Cola can borrow money for investing in other products as the interest rates are low. It can use the borrowing on research of new products or technology.

Social Analysis for Coca-Cola

Many U.S. citizens are practicing healthier lifestyles. This has affected the non-alcoholic beverage industry in that many are switching to bottled water and diet colas instead of beer and other alcoholic beverages. The need for bottled water and other more convenient and healthy products are in important in the average day-to-day life. Consumers from the ages of 37 to 55 are also increasingly concerned with nutrition.

Technological Analysis for Coca-Cola

The effectiveness of company's advertising, marketing and promotional programs. The new technology of internet and television which use special effects for advertising through media. They make some products look attractive. This helps in selling of the products. This advertising makes the product attractive.

The BCG Matrix

BCG Matrix i.e. Growth-Share Matrix, Boston Box, Boston Matrix, Boston Consulting Group analysis. Created by Bruce Henderson for the Boston Consulting Group in 1970 to help corporations with analyzing their business units or product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis.

BCG MATRIX
STARS:- High growth business competing in market wherethey are relatively strong compared with the competition. Theyhave a high point shares and are the ideal businesses. CASH COWS :- Low-growth business with a relatively high pointshares. These businesses were stars but now have lost their attractiveness.

QUESTION MARK :- Businesses with low point share butwhich may have a high growth rate. This suggests that theyhave potential but may require huge ever, a competing forceextraordinary effort in order to grow point share. DOGS :- Businesses that have low relative share and lowexpected growth rate. Dogs may generate enough points tosustain but they are rarely, if ever, a competing force.

MARKETING MIX

PRODUCT
400 beverages are produced by Coca Cola Including Sprite, Fruitopia, Coke, Fanta,Thums Up powder juices and more The packaging of the products varies massively, too, due to the sizes of the drinks Sizes include 300ml, 600ml, 1.25 litres, 2 litres and also cans (usually 375ml) One of the most well-known products by the company is Coca Cola itself; recognized by over 93% of the population Coke holds an amazing reputation on the market.

PRICE
The price of Coca Cola brands will vary on the size and the product The population readily accepts the prices offered by the firm This is due to the increase in the rate of demand for the products

PLACE
Coca Cola is a leading brand that is easily available across the world You will find the product in nearly all shops due to the huge rate of demand for it. Anywhere, at whatever time, you'll have access to the brand because of strategies implemented by Coca Cola.

PROMOTION
Promotion is another important issue also involved with the marketing mix The brand promoted from the very start in an effective manner to ensure that customers remained attracted to the product Coca Cola utilises television, radio, Internet, billboard and pamphlet advertising

DIVIDATION OF SLIDES
Slide no. 1-5 Slide no. 6-10 Slide no. 11-14 Slide no. 15-17 Slide no. 18-22 ANKIT MISHRA ANKIT SINGHAL AYUSHI RASTOGI SONU CHAUDHARY GAURAV RAI