CORPORATE SOCIAL RESPONSIBILITY

SUBMITTED :- PROF. VIDHYA KUMAR

INTRODUCTION TO CSR
Conducting business in an ethical way and in the interests

of the wider community

Responding positively to emerging societal priorities and

expectations
A willingness to act ahead of regulatory confrontation

Balancing shareholder interests against the interests of the

wider community

IS CSR THE SAME AS BUSINESS ETHICS?

The difference is that ethics concern individual actions

which can be assessed as right or wrong by reference to moral principles.

CSR

is about the organization's obligations to all stakeholders and not just shareholders

FOUNDERS PHILOSOPHY

In a free enterprise, the community is not just another stakeholder in the business but in fact the very purpose of its existence

VISION
I do believe, in the tata

group, have held a view and sense of purpose that our companies are not in existence just to run our business and to make profit but that we are responsible and good corporate citizens over and above are normal operations

THE GROUPS PURPOSE

To improve the quality of life of the communities Returning to society what they earn Leadership with trust

GROUPS GOALS

Eradicate extreme poverty and hunger

Achieve universal primary education

Promote gender equality and empower women

Combat HIV/AIDS, malaria and other diseases

Reduce child mortality & Improve maternal health

Ensure environmental sustainability

Develop a Global Partnership for Development

TATA CSR INITIATIVES

Tata Memorial Centre for Cancer Research and Treatment

National Centre for Performing Arts

Natural Resource Management & Rural Livelihoods

Eco technology Centre

TATA MEMORIAL CENTRE FOR CANCER RESEARCH AND TREATMENT

TATA MEMORIAL CENTRE FOR CANCER RESEARCH AND TREATMENT

Tata Memorial Hospital was set up by Sir Dorabji Tata

Trust in 1941
The Tata Memorial Centre is a comprehensive centre for

cancer research and treatment.

It is a landmark on the global health map where about 60

per cent of patients seeking primary care are treated free of charge

NATIONAL CENTRE FOR PERFORMING ARTS

NATIONAL CENTRE FOR PERFORMING ARTS

Promoting and preserving the countrys rich and vibrant

traditions in music, dance and theatre

Five theatres =amounts to tens of millions of Rupees per

annum for running and maintenance

NCPA relies on the generosity of individuals, foundations

and corporates
All donations are exempt from income tax as per the

current Government of India laws

NATURAL RESOURCE MANAGEMENT & RURAL LIVELIHOODS

NATURAL RESOURCE MANAGEMENT & RURAL LIVELIHOODS

Rural people mostly derive their livelihoods by carrying out

their production and collection activities interacting with the natural resource base. Food security at the household, meso- and macro-level Ecological security System of Rice Intensification-after this program there has been 76 percent incremental yield in rice production acc. to a survey A program on tapping the potential of diversion based irrigation (DBI) was been launched in the latter part of 2008.

ECO TECHNOLOGY CENTRE

ECO TECHNOLOGY CENTRE

The conservation of natural resources with the need to give

poor people the chance to secure a decent livelihood.

It is part of the Ms. Swaminathan research foundation,

Chennai. Established in 1996.

The village communities they work with are partners in

research, not just users of our knowledge.

Time and labour are the only assets the poor have. Our

endeavour is to provide them with skills that can be linked to these assets

BENEFITS TO TATA
Employees may stay longer, reducing the costs and disruption of

recruitment and retraining. Employees are better motivated and more productive. CSR helps ensure you comply with regulatory requirements. Activities such as involvement with the local community are ideal opportunities to generate positive press coverage. Good relationships with local authorities make doing business easier. See the page in this guide on how to work with the local community. Understanding the wider impact of your business can help you develop new products and services. CSR can make you more competitive and reduces the risk of sudden damage to your reputation (and sales). Investors recognise this and are more willing to finance you.