T.S.M.K.

SOLUTIONS
Group 1 Wisdom Business Star

i-ClucK
Alarm clock Helps people wake up without the frustration

This device actually mimics the rising sun

OUR VISION:
Our vision is to be an affordable solution provider for tomorrows home today

OUR Mission:
Our mission is to provide people with a group of ingenious products that makes them feel bright and happy every day, quiet simply its to put a smile on our customers face

Marketing i-cluck
Flow
Analysis of the product via 4 Ps Marketing strategy Going to Blue Ocean

i-cluck
Product no nuisance alarm clock Make waking up fun with i-cluck

Price
A semi-luxury good. Target crowd being 15-45 segmented. C.S.R. - Creating a employee community to sustain and utilizing profits to uplift employee lives.

Promotions
Paper, TV and radio adverts initially. Get the BUZZ!!...Creating the hype Demonstration booths near sales outlets pre-launch Lastly moving on to community trading, social network based adverts, with more emphasis on the employee benefit.

Monopolistic competition
Vital sales within the first few months. Product life span will be less then a year. November season for accelerated sales.

Have to upgrade or give new products to survive in the market. Will gather feedback extensively from the current product.

Place
Easy, convenient locations retail outlets, supermarkets, demonstration booths. Impulse buying Free giveaways during TV radio promotions.

Competing strategy
Differentiator Not just alarm clocks Energy saving design
o High efficient lights o Latest technology o Eco friendly built

Getting to Blue Ocean

Initially no competition since no product exist yet. Solutions are for overlooked areas integrations in day to day life. Making technology affordable, not just high profits.

i-cluck Financial flow

Cost Classification Accounting policy Funding Financial statements

Cost Classification
Cost Capital Cost Operating Cost

Accounting Policy

LKAS 16: Property, plant and equipment LKAS 17: Leases LKAS 18: Revenue etc.

Funding

Projected Income statement

Sales Cost of sales Gross profit Other Income Administration expenses Sales and Distribution Expenses Other Expenses Net Profit 16000000 6000000 2000000 (24000000) 20000000 104000000 60000000 44000000

Projected Balance Sheet

Assets Current Assets Inventories Recievables Cash bank TOTAL CURRENT ASSETS Fixed Assets Land & Building Machinary Vehicles Solar Power system Total Fixed Assets TOTAL ASSETS 120000000 40000000 20000000 30000000 5000000 Total Equity TOTAL LIABILITIES AND EQUITY 120000000 120000000 10000000 Equity Start-up Funding Retained Earnings 100000000 20000000 Accounts Payable 5000000 Liabilities and Equity Liabilities

Projected Cash Flow

Opening balance cash revenue Cash inflow projected for the year purchases Administration expenses Sales and Distribution Expenses 60000000 15500000 5500000 _ 100000000 104000000 204000000

Other Expenses
Ending balance

2000000 (83000000)
121000000

CSR
Pooling of unskilled labor from abled and disabled. Geographically placed in a rural area to provide skilled employment. Use recyclable materials and power sources for eco friendly operation. The business will involve in employee s personal lives to uplift their social status. Numerous schemes to benefit employee to improve their lives, such as scholarships to their family members.

Human Resource Management

 Aim to hire disabled people and thus would ensure their wellbeing and would see their basic needs are met

The factory as well as the offices would have modern cafeterias and as such would ensure the employees get wholesome meals every day

 As we have an interest in the employs we wellbeing we would also be giving them accommodation within the factory premises.

Sustainability

Strengths:
Our carbon foot print would be greatly reduced as we would have sky lights on the factory ceilings.

We would also employ the use of LED bulbs, these bulbs are extremely efficient and reduces the electricity costs dramatically.

Weaknesses:
Not being able to meet target production with in the given time period Outsources suppliers not delivering goods. Younger management

Opportunities:
Internal R&D will help to venture out to other segments. Initial capital will help to reduce bank commitment. No competition in the market.

Threats:
Market not responding to the product. Cheaper alternatives might hit the market. Complementary products sales drop. Internal R&D leaking to others.

Conclusion
Thank you Group 1 Wisdom Business Star