Téléversements by André Lamin

MORRIS, P. Sean. the Economics of Distinctiveness - The Road to Monopolization in Trademark Law

LUNNEY JR., Glynn. Trademark Monopolies

KELLER, Kevin Lane. Branding and brand equity.

KELLER, Kevin Lane. Brand synthesis - the multidimensionality of brand knowledge

ERDEM, Tulin; SUN, Baohong. An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding

ERDEM, Tulin. An empirical analysis of umbrella branding

ERDEM, Tulin; SWAIT, Joffre; VALENZUELA, Ana. Brands as Signals

ERDEM, Tulin; SWAIT, Joffre; LOUVIERE, Jordan. the Impact of Brand Credibility on Consumer Price Sensitivity

ERDEM, Tulin; SWAIT, Joffre. Brand credibility, brand consideration and choice.

SZTAJN, Rachel. Terá a Personificação Das Sociedades Função Econômica

Reflexões epistemológicas sobre o direito e a prática da pesquisa jurídica

Freeman - Stakeholder Theory of the Modern Corporation

Eduardo Marchi - Guia de Metodologia Jurídica

Espanha 2010 - Mauro Beting