DQ Asia Pacific 2008 29 - 30 April 2008

Crystal Palace, Luna Park

Sydney, Australia

1 May 2008
Vibe Hotel North Sydney

Aligning strategy and tec hnology for improved data quality

Event Showguide
Conference Dates and Times

29 - 30 April - 8.15am - 5.15pm

Masterclasses, 1 May 2008

A & B - 9.30am - 12.30pm

C & D - 1.30pm - 4.30pm

Diamond Sponsor:

Silver Sponsor:

Corporate Par tner:

www.dqasiapacific.com
 Aligning strategy and technology for
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Sydney, Australia
1 Mayy 2008
Vibe Hotel North Sydney
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 QAi P ifi 2008
Conference
DAY ONE – Tuesday, 29 April 2008 12.00 IBM Data Quality Program: A commonsense approach to DA
A
data quality management
8.15 Registration and refreshments ‡ How should an organisation get started with a data quality 8.1
1
8.45 Chairperson’s opening remarks program?
Suzette Bailey, Director, Sensory7 ‡ :KDWUROHGRHVGDWDTXDOLW\KDYHLQVLJQLÀFDQWGDWDLQWHJUDWLRQ 8.4
4
projects like MDM, CDI or PIM?
9.00 International keynote address Data quality technology options: categories of data quality tools that
Achieving IQ maturity: lessons learnt and best H[LVWGDWDSURÀOLQJGDWDFOHDQVLQJHWF
practices 9.0
0
As the information quality discipline slowly matures through a turbulent Who within an organisation should really be driving data quality
DGROHVFHQFH PDQ\ RUJDQLVDWLRQV ÀQG WKHPVHOYHV XQDEOH WR VXFFHVVIXOO\ programs? The
e
tackle the high costs of low data quality. However, a small but growing Patrick Connolly, Strategy and Product Marketing Manager, Data Quality for andd
number of companies seem to have gotten it right and are enjoying Information Integration Solutions, IBM
sustained superior information quality results. What are they doing and hig
g
how are they doing it? This presentation describes lessons moo
learned and best practices developed in organisations that 12.35 Extended exhibition lunch Lea
a
have achieved IQ maturity and success. pe
C. Lwanga Yonke, Information Quality Expert and IAIDQ 1.35 Improving master data management and data quality
Advisor Paul Ormonde-James, Head of Group Intelligence, MBF Australia Limited;
10.00 'HOLYHULQJEXVLQHVVEHQHÀWVWKURXJKHIIHFWLYH and Australasian President, Data Warehousing Institute
information capture and management
Developing a map of the functions of a business and its critical business 2.20 The three “Rs” of data quality: reliability, resilience
tivities and recoverability
entifying the organisation’s intellectual assets and showing how they
e deployed to undertake those business activities ‡ Applying availability standards to data centre facilities design
‡ Aligning the business information strategy to best manage intellectual (Uptime Institute and TIA942 standards) Dr
assets ‡ In-house or outsource: the business case for data centre hosting
‡ Implications of data integrity and quality for risk management, Groo
performance management and business intelligence ‡ Designing resilient infrastructures to support data quality
James Price, Managing Director, Experience Matters ‡ Architecting critical data systems for recoverability and 10
0
testability in the event of data centre failure
10.45 Extended exhibition break David McEwen, Director: Consulting, Roberts Weaver Group Thii
11.15 Ensuring secure data transfer and data sharing exp p
Balancing information security with the need to share data with 3.05 Extended exhibition break and wine tasting by woo
evant sources Pepper Tree Wines Hee
cilitating data transfer through databases
ccessfully achieving data migration and merging similar data ssources cruu
sources ga
‡ Improving access and reducing corruption
Craig Wright, Information Systems Manager, BDO Kendalls Cra
Jam
Pre
After the break, the conference will break into two streams, one addressing technology, and the other, strategy. We invite you to attend the Shee
sessions that appeal most to your interest, and encourage you to move from one room to another to really gain the knowledge and information
that applies to your individual situation. 10
0

Technology Stream Strategy Stream Aft

Main Conference Room - Level 1 Stream Room - Ground Floor mo
situu
Chairperson: Suzette Bailey, Director, Sensory7
Chairperson: Geoffrey Vitlin, Director, Doll Martin Associates
3.35 Master data management and data integration Tecc
3.35 Driving data quality as part of an ERP implementation: Maa
‡ Data quality, data duplication and multiple, disconnected systems
aster data architectural patterns lessons learnt Cha
a
ata integration: data semantics ‡ The importance of people and processes 3.3
3
stems of record, sources of truth, primary applications ‡ Dealing with the “nuts and bolts” of data conversion
‡ Data capture and propagation: orchestration and choreography ‡ Aligning the functional needs of different departments O
Dr George Fernandez, Associate Professor, School of Computer
‡ Delivering local solutions in a global organisation
Science and Information Technology, RMIT University
Joseph Fotia, Business Intelligence (BI) Manager, Mars Australia
4.10 Promoting storage capabilities through data
warehousing 4.10 Advancing the status of data quality within the Mil
‡ A melting pot of organisational data: realising the value of organisation
arehouses in centralising data ‡ Viewing data as an asset rather than a commodity
acking changes and identifying trends within data warehouses ‡ Moving from a reactive approach to a cultural strategy
dopting appropriate technologies to manage warehouse data ‡ Creating a data culture to integrate data quality
‡ 8VLQJZDUHKRXVHGDWDWRVXSSRUWDQGLQÁXHQFHFUXFLDOEXVLQHVV
‡ Programmes and services to optimise impact
decisions
Bala Rasaratnam, Consulting and Innovation Manager, DQGHIÀFLHQF\
National Australia Bank Ken Self, MRD Strategy Manager, Shell Australia Gra
and

4.55 Streams re-converge for wrap-up discussion 4.5

5

5.15 Chairperson’s closing remarks and end of day one 5.1

1
Suzette Bailey, Director, Sensory7 Suz
 QAi P ifi 2008
Conference
Conference
DAY TWO – Wednesday, 30 April 2008 11.15 Aligning technical and strategic objectives
‡ Examining the objectives of both sides of the data divide
8.15 Registration and refreshments ‡ Prioritising key outcomes and establishing a united front to
improve accuracy and frameworks
8.45 Chairperson’s opening remarks ‡ Creating a centre of excellence that integrates technology and
Suzette Bailey, Director, Sensory7 cultural perspectives
‡ Situating data quality in a business unit that allows better
9.00 International keynote address: The past, present, and facilitation between IT and business
future of data quality Phil Considine, Data Management Consultant, PricewaterhouseCoopers
The last ten years have proven exciting for data quality practitioners, as more Australia
y for and more organisations have come to understand the critical importance of
high-quality data. Many have made vast improvements, serving as role 12.00 Auditing data to maintain integrity and derive business
models for others. The next ten years promise to be even more exciting EHQHÀWV
Leading organisations are coming to realise that data, just like capital and ‡ Ensuring availability of toolsets
people, are assets that must be professionally managed and leveraged in ‡ Identifying poor quality data and examining its cause
the marketplace. One implication is that more data will be exposed to more ‡ Generating applicable results
mers in higher-stakes situations. In this presentation, the Data Doc looks ‡ Applying audited data to organisational processes and projects
backwards and forwards. He: Alex Kemeny, Independent contractor currently consulting to Allianz
mmarises progress to date
cusses what “manage data assets” really means 12.35 Extended exhibition lunch
scribes some of the more important implications, and
eculates on the future, ten years hence 1.35 Cleansing data to remove anomalous information and
Dr Thomas C Redman Ph.D., President, Navesink Consulting improve consistency
Group; Co-Founder, IAIDQ ‡ Recognising the need for testing of both clean and corrupt data
‡ Making the case for automated data cleansing
10.00 Panel discussion: Maintaining data ‡ Utilising algorithms to closely analyse and cleanse data
integrity and accuracy ‡ 'HWHUPLQLQJ¶ÀWIRUXVH·GDWD
This is your chance to gain an insight into the views of our data quality Matthew Allison, Data Quality Manager, Veda Advantage
experts and how they deal with data integrity and accuracy in their
workplace. 2.20 &XVWRPHUGDWDTXDOLW\DQG&50V\VWHPVEHQHÀWV
Hear the thoughts and suggestions of experienced data practitioners on this ‡ The value of customer information as a data resource
crucial subject and then have the opportunity to pose your questions and ‡ Understanding customer data quality
gain a better understanding of the topic. ‡ Assessing customer data quality
‡ $IUDPHZRUNIRUXQGHUVWDQGLQJ&50V\VWHPVEHQHÀWV
Craig Wright, Information Systems Manager, BDO Kendalls; Paul Ormonde- Professor Graeme Shanks, School of Business Systems, University of
James, Head of Group Intelligence, MBF Australia Limited; and Australasian Melbourne
President, Data Warehousing Institute; Ken Self, MRD Strategy Manager,
Shell Australia 3.05 Extended exhibition break and wine tasting
n by Pepper Tree Wines
10.45 Extended exhibition break

After the break, the conference will break into two streams, one addressing technology, and the other, strategy. We invite you to attend the sessions that appe
appeal
most to your interest, and encourage you to move from one room to another to really gain the knowledge and information that applies to your individual
situation.

Technology Stream Strategy Stream

on: Main Conference Room - Level 1
Chairperson: Suzette Bailey, Director, Sensory7
The application of the audit framework for the purpose
of reconciling a data warehouse with its source systems
portunities and challenges for reconciling data between
rce systems and a data warehouse
requirements and logical design of the audit framework and
reconciliation process
sical implementation of an audit framework using SQL
ver 2005 BI suite
Zikic, Senior BI Developer, Australian Administration Services (AAS)
Utilising data quality metrics to improve water quality
orking with changing legislation
veloping a national water information database for use by the
eau of Meteorology
ng data quality metrics to monitor and improve information
hering and management
ting metrics and monitored Key Performance Indicators (KPIs) to
nage data quality at the point of data capture
Grant Robinson, Information Auditor, Department of Water and Energy (NSW)
and; Vice President Web Services, IAIDQ
Stream Room - Ground Floor
Chairperson: Robert Arnold, Director, Doll Martin Associates
3.35 How to achieve better data quality though metadata
and business rules
‡ Identifying and avoiding incorrect data
tilising metadata to improve data quality
nderstanding and implementing business rules
aham Witt, Information Management Consultant, Ajilon Consultants
4.10 Advancing data governance to create
improved data quality frameworks
‡ Ensuring sustained ownership of data quality to cultivate cohesive
ideas and processes
egotiating policies and legislation that affect data use and
issemination
GRSWLQJJRYHUQDQFHJURXSVWRGUDZRXWEXVLQHVVEHQHÀWVIURP
data
‡ Creating and documenting data quality processes to create
accountability and clarity
Michael Axelsen, Director, Applied Insight Pty Ltd

4.55 Streams re-converge for wrap-up discussion

5.15 Chairperson’s closing remarks and end of conference

Suzette Bailey, Director, Sensory7
QAi P ifi 2008
8
DAY THREE – Thursday, 1 May 2008 – Vibe Hotel North Sydney
Masterclass A
9.30 - 12.30 Building and growing a successful IQ
function
Facilitator: C. Lwanga Yonke, Information Quality
Expert and IAIDQ Advisor
About the masterclass: Successfully tackling the
tough challenges caused by poor data quality often
seems like an overwhelming and thankless task. Moreover,
reover as
awareness about the importance of information quality grows,
information quality (IQ) practitioners are increasingly called to
tackle a myriad of complex IQ problems.
To be successful in the short and long terms, the IQ practitioner
must be equipped with a robust foundation deeply rooted in
proven best practices and applicable to various IQ efforts
including CDI, MDM, compliance, governance, data integration,
business intelligence, etc.
Drawing from lessons learnt at the frontline, this workshop
describes the fundamental components of successful IQ functions
and provides practical guidelines on getting started and
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new information quality programs and to those seeking to
re-energise or re-focus existing ones. Participants will leave with
tangible solutions to many of their toughest IQ implementation
challenges.
About your masterclass leader: C. Lwanga Yonke is a seasoned
information quality and information management expert
and leader. He has successfully designed and implemented
projects in multiple areas, including information quality, data
governance, business intelligence, data warehousing and data
architecture. His initial experience is in petroleum engineering
and operations.
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from California State University and a BS degree in petroleum
engineering from the University of California at Berkeley.
Lwanga is a founding member of the International Association
for Information and Data Quality (IAIDQ) and currently serves
as an Advisor to the IAIDQ Board. He is also a senior member
of the American Society for Quality (ASQ), a member of the
Society of Petroleum Engineers (SPE), and serves on the Boards
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Why is this event so relevant to you?
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culturally.
Improving the quality of organisational data is quickly becoming a major area of expenditure and the challenge for practitioners
is ensuring that the end results justify the costs and methodology involved.
Ensuring quality from the point of capture, establishing sound technical platforms and creating a culture of data integrity at all levels
of the organisation are paramount to achieve this, and maintaining the balance between these key areas is the main challenge
facing data stewards.
D
Mor ning Masterclasses
Masterclass B
9.30 - 12.30 Data quality: what senior leaders need to
know
Facilitator: Dr Thomas C Redman Ph.D., President,
Navesink Consulting Group
About the masterclass: This session looks at data
quality from the perspective of senior leadership. It
begins with a discussion of the connections between dataa quality
and business performance, with an eye toward helping the senior
leader assign data quality a proper priority. It then summarises
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À[LQJHUURUVWKDWKDYHDOUHDG\EHHQPDGHDQGSUHYHQWLQJQHZ
ones at their sources.
The emphasis is on elucidating the factors that senior leaders
should consider as they work out how to bring the best of both
approaches to bear inside their organisations. Finally, the
workshop explores the ten habits of those with the best data,
with special emphasis on the roles of senior leadership.
About your masterclass leader: Thomas C. Redman, “the Data
Doc,” is President of Navesink Consulting Group, which he
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principles to data and information and he is the leading inventor
of practical techniques that help organisations improve. Prior
to founding Navesink, Dr Redman established the AT&T Bell
Laboratories Data Quality Lab in 1987 and led it until 1995.
Dr Redman has written dozens of papers and three books. Data
Quality: The Field Guide, is generally recognised as the leader.
His fourth book, tentatively titled 7XUQLQJ'DWDWR3URÀWW is to be
published by Harvard Business School Press in 2008.
Published works:
Data Quality: The Field Guide
Dr Thomas C. Redman, Ph. D
Boston, MA: Butterworth-Heinemann, 2001
Available for purchase at: http://tinyurl.com/28fecw
Data Quality for the Information Age
Dr Thomas C. Redman, Ph. D
Norwood, MA: Artech House, 1996
Available for purchase at: http://tinyurl.com/2atmaa
Data Quality: Management and Technology
Dr Thomas C. Redman, Ph. D
New York: Bantam Doubleday Dell, 1992
Available for purchase at: http://tinyurl.com/ypqtdl
DQ AAsiai PPacific
ifi 2008
After
After noon Masterclasses
noon Masterclasses
DAY THREE – Thursday, 1 May 2008 – Vibe Hotel North Sydney

Masterclass C Masterclass D
1.30 - 4.30 Maintaining the currency and accuracy of 1.30 - 4.30 Breaking the limits of data quality
content
Facilitators: Dr. Shazia Sadiq,
Fa
Facilitator: Keith De La Rue, Knowledge Dr. Ke Deng, Prof. Xiaofang
Manager, Telstra
M Zhou; Data and Knowledge
Engineering Research Group,
The University of Queensland

About the maste

masterclass: An interactive workshop, looking
at maintaining content by using an integrated management
program, based on the Telstra “KnowHow” model.
‡ A knowledge management toolkit approach to
maintaining content
‡ Developing and applying a currency management
strategy
‡ Setting up processes to identify when information is out of
date
‡ Inviting user engagement to assist with improving content
‡*HWWLQJLWULJKWWKHÀUVWWLPHSUHYHQWLQJLQFRUUHFW
information from getting online
‡ Building content management into standard business
processes
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About the masterclass: A fundamental issue in corporate data
management initiatives is the measurement and subsequent
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of quality metrics, in other words, when is data “good enough?”
It has become increasingly evident in the recent past due to the
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function of data usage.
This session will present state of the art in data quality research,
highlighting key innovations brought forth by the database
research community as well as from industry vendors from
last several years. An analysis of the proposed techniques,
tools and technologies will be presented in the light of data
usage, thus providing a clear understanding of limitations and
applicability.

About your masterclass leader: Keith De La Rue has worked in
Knowledge Management at Telstra for the last seven years. He
leads a team engaged in the transfer of product and solution
knowledge to Telstra’s enterprise and business sales force.
Keith is a committee member of the Melbourne Knowledge
Management Leadership Forum, and is a regular speaker at
conferences in Australia and overseas on a range of topics. He
is also an experienced blogger, currently blogging at delarue.
net.
About your masterclass leaders: The session will be presented
by a team of researchers from the University of Queensland.
The team is part of the Data and Knowledge Engineering
research group within the School of Information Technology and
Electrical Engineering. Members of the team are leading various
projects of data quality research both within the business as well
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Australian Research Council Network on Enterprise Information
Infrastructure.

Moving forward with an enterprise approach to knowledge, information and digital

ta cultures
www kmaustralia com
www.kmaustralia.com
Relevant Ark Group Reports:
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Data Quality – Trusted Data
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By Martin Spratt

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'DWD4XDOLW\7UXVWHG'DWD$FURVVWKH(QWHUSULVH²
Author: Martin Spratt
Price: AUD$695
$695 + GST AUD$400 + GST Published by:

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technologies and case studies to help your organisation measure and improve Data Quality initiatives.

'DWD4XDOLW\DQG5HFRUGV0DQDJHPHQW(QKDQFLQJ7KH(QG8VHU([SHULHQFH²
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the integrity of the data that is so vital to your business and ensure the solution is embraced by end-users.

If you would like information on these or any of the other wide range of Ark Group reports available, please visit:
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Data Quality
y - Trusted Data Across the Enterprise
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Data Quality – Trusted Data

Across the Enterprise
By Martin Spratt
Restore confidence and trust in your data. This paper reviews
current Data Quality challenges, remediation strategies,
technologies and case studies to help organisations measure
and improve Data Quality initiatives.

Author: Martin Spratt

Year Published: 2008
Pages: 250
Price: AUD $695 + GST AUD$400 + GST
Format: Hard Copy
Published by: n with:

Data
ata Quality
y and Records
Record Management
g - Enhancing
g The End-User Experience
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Designed specifically to help you identify the right systems 'DWD4XDOLW\DQG5HFRUGV
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for your organisation, see how best to store and retrieve your WKH(QG8VHU([SHULHQFH

information, maintain the integrity of the data that is so vital to (GLWHGE\9DQHVVD2VERUQH

your business and ensure the solution is embraced by the end

users.

Author: Vanessa Osbourne

Year Published: 2007
Pages: 114
Price: AUD $495 + GST AUD$295 + GST
Format: PDF
Published by: In association with:

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