PRINCIPAIS MARCAS EM GMV 25 - 01.

05

70% TOTAL
facebook
Marcas GMV Impressões Cliques CTR
Vert R$ 95,670 574,264 7,032 1.22%
Saint Laurent R$ 73,330 0 0 #DIV/0!
Dolce & Gabbana R$ 55,980 206,153 4,106 1.99%
Boss R$ 33,990 23,116 341 1.48%
Tiffany & Co. R$ 29,400 93,001 2,333 2.51%
Burberry R$ 26,060 25,869 657 2.54%
Lacoste R$ 22,714 0 0 #DIV/0!
Polo Ralph Lauren R$ 19,915 252,624 3,402 1.35%
Golden Goose R$ 17,200 135,002 1,363 1.01%
Birkenstock R$ 13,990 262,909 2,362 0.90%
Cult Gaia R$ 13,790 0 0 #DIV/0!
Lobmeyr R$ 13,080 0 0 #DIV/0!
Longchamp R$ 11,890 186,297 2,620 1.41%
Tommy Hilfiger R$ 11,769 21,820 66 0.30%
Salvatore Ferragamo R$ 11,540 28,297 633 2.24%
Aesop R$ 11,435 1,896 21 0

70% PAGO
facebook
Marcas GMV Impressões Cliques CTR
Vert R$ 66,810 574,264 7,032 1.22%
Dolce & Gabbana R$ 30,730 206,153 4,106 1.99%
Saint Laurent R$ 24,780 0 0 #DIV/0!
Boss R$ 18,390 23,116 341 1.48%
Tiffany & Co. R$ 17,650 93,001 2,333 2.51%
Golden Goose R$ 13,600 135,002 1,363 1.01%
Lacoste R$ 13,569 0 0 #DIV/0!
Polo Ralph Lauren R$ 11,670 252,624 3,402 1.35%
Birkenstock R$ 9,220 262,909 2,362 0.90%
Tommy Hilfiger R$ 8,814 21,820 66 0.30%
Christofle R$ 8,727 0 0 #DIV/0!
Balenciaga R$ 7,350 271,233 3,027 1.12%
Longchamp R$ 6,530 186,297 2,620 1.41%
Burberry R$ 5,270 25,869 657 2.54%
 google
Sessões Custo Mídia Marcas GMV Impressões2
6,378 R$ 3,049 Vert R$ 95,670 872,008
0 R$ - Saint Laurent R$ 73,330 316,734
2,033 R$ 1,051 Dolce & Gabbana R$ 55,980 599,379
326 R$ 75 Boss R$ 33,990 232,720
1,184 R$ 600 Tiffany & Co. R$ 29,400 627,141
300 R$ 175 Burberry R$ 26,060 375,804
0 R$ - Lacoste R$ 22,714 204,814
831 R$ 1,842 Polo Ralph Lauren R$ 19,915 174,106
704 R$ 319 Golden Goose R$ 17,200 81,451
938 R$ 2,305 Birkenstock R$ 13,990 128,392
0 R$ - Cult Gaia R$ 13,790 8,032
0 R$ - Lobmeyr R$ 13,080 862
6,385 R$ 627 Longchamp R$ 11,890 42,816
36 R$ 446 Tommy Hilfiger R$ 11,769 156,968
244 R$ 155 Salvatore Ferragamo R$ 11,540 128,665
R$ 6 Aesop R$ 11,435 15,324

google
Sessões Custo Mídia Marcas GMV Impressões2
6,378 R$ 3,049 Vert R$ 66,810 872,008
2,033 R$ 1,051 Dolce & Gabbana R$ 30,730 599,379
0 R$ - Saint Laurent R$ 24,780 316,734
326 R$ 75 Boss R$ 18,390 232,720
1,184 R$ 600 Tiffany & Co. R$ 17,650 627,141
704 R$ 319 Golden Goose R$ 13,600 81,451
0 R$ - Lacoste R$ 13,569 204,814
831 R$ 1,842 Polo Ralph Lauren R$ 11,670 174,106
938 R$ 2,305 Birkenstock R$ 9,220 128,392
36 R$ 446 Tommy Hilfiger R$ 8,814 156,968
0 R$ - Christofle R$ 8,727 6,106
1,415 R$ 731 Balenciaga R$ 7,350 569,235
6,385 R$ 627 Longchamp R$ 6,530 42,816
300 R$ 175 Burberry R$ 5,270 375,804
google
Cliques CTR Sessões Custo Mídia Marcas
16,615 1.91% 16,929 R$ 21,111 Vert
5,136 1.62% 4,940 R$ 8,238 Saint Laurent
10,997 1.83% 8,850 R$ 7,159 Dolce & Gabbana
5,929 2.55% 5,398 R$ 6,323 Boss
19,030 3.03% 17,885 R$ 9,782 Tiffany & Co.
5,141 1.37% 4,649 R$ 5,105 Burberry
3,192 1.56% 2,785 R$ 1,447 Lacoste
3,834 2.20% 3,428 R$ 3,440 Polo Ralph Lauren
1,366 1.68% 1,442 R$ 1,506 Golden Goose
2,670 2.08% 2,670 R$ 2,962 Birkenstock
73 0.91% 89 R$ 171 Cult Gaia
8 0.93% 6 R$ 1 Lobmeyr
1,041 2.43% 1,056 R$ 592 Longchamp
2,190 1.40% 1,976 R$ 1,287 Tommy Hilfiger
2,324 1.81% 2,105 R$ 2,183 Salvatore Ferragamo
287 1.87% 310 R$ 246 Aesop

google total
Cliques CTR Sessões Custo Mídia Marcas
16,615 1.91% 16,929 R$ 21,111 Vert
10,997 1.83% 8,850 R$ 7,159 Dolce & Gabbana
5,136 1.62% 4,940 R$ 8,238 Saint Laurent
5,929 2.55% 5,398 R$ 6,323 Boss
19,030 3.03% 17,885 R$ 9,782 Tiffany & Co.
1,366 1.68% 1,442 R$ 1,506 Golden Goose
3,192 1.56% 2,785 R$ 1,447 Lacoste
3,834 2.20% 3,428 R$ 3,440 Polo Ralph Lauren
2,670 2.08% 2,670 R$ 2,962 Birkenstock
2,190 1.40% 1,976 R$ 1,287 Tommy Hilfiger
73 1.20% 79 R$ 92 Christofle
8,258 1.45% 6,884 R$ 2,863 Balenciaga
1,041 2.43% 1,056 R$ 592 Longchamp
5,141 1.37% 4,649 R$ 5,105 Burberry
 total
GMV Impressões Cliques CTR Sessões Custo Mídia
R$ 95,670 1,446,272 23,647 1.64% 23,307 R$ 24,160
R$ 73,330 316,734 5,136 1.62% 4,940 R$ 8,238
R$ 55,980 805,532 15,103 1.87% 10,883 R$ 8,210
R$ 33,990 255,836 6,270 2.45% 5,724 R$ 6,398
R$ 29,400 720,142 21,363 2.97% 19,069 R$ 10,381
R$ 26,060 401,673 5,798 1.44% 4,949 R$ 5,280
R$ 22,714 204,814 3,192 1.56% 2,785 R$ 1,447
R$ 19,915 426,730 7,236 1.70% 4,259 R$ 5,282
R$ 17,200 216,453 2,729 1.26% 2,146 R$ 1,825
R$ 13,990 391,301 5,032 1.29% 3,608 R$ 5,267
R$ 13,790 8,032 73 0.91% 89 R$ 171
R$ 13,080 862 8 0.93% 6 R$ 1
R$ 11,890 229,113 3,661 1.60% 7,441 R$ 1,218
R$ 11,769 178,788 2,256 1.26% 2,012 R$ 1,733
R$ 11,540 156,962 2,957 1.88% 2,349 R$ 2,338
R$ 11,435 17,220 308 1.79% 310 R$ 252

GMV Impressões Cliques CTR Sessões Custo Mídia

R$ 66,810 1,446,272 23,647 0 23,307 R$ 24,160
R$ 30,730 805,532 15,103 0 10,883 R$ 8,210
R$ 24,780 316,734 5,136 0 4,940 R$ 8,238
R$ 18,390 255,836 6,270 0 5,724 R$ 6,398
R$ 17,650 720,142 21,363 0 19,069 R$ 10,381
R$ 13,600 216,453 2,729 0 2,146 R$ 1,825
R$ 13,569 204,814 3,192 0 2,785 R$ 1,447
R$ 11,670 426,730 7,236 0 4,259 R$ 5,282
R$ 9,220 391,301 5,032 0 3,608 R$ 5,267
R$ 8,814 178,788 2,256 0 2,012 R$ 1,733
R$ 8,727 6,106 73 0 79 R$ 92
R$ 7,350 840,468 11,285 0 8,299 R$ 3,594
R$ 6,530 229,113 3,661 0 7,441 R$ 1,218
R$ 5,270 401,673 5,798 0 4,949 R$ 5,280
Adcost
25.3%
11.2% divulgação massiva (social, yt...) - só está em search e shopping
14.7%
18.8%
35.3% produto? como estamos
20.3%
6.4% colocar em social
26.5%
10.6%
37.7% produto? como estamos
1.2% estamos falando muito em social
0.0%
10.2%
14.7%
20.3%
2.2% colocar em social

Adcost
36.2%
26.7%
33.2%
34.8%
58.8%
13.4%
10.7%
45.3%
57.1%
19.7%
1.1%
48.9%
18.7%
100.2%
PRINCIPAIS MARCAS EM GMV 14 - 20.03

70% TOTAL
facebook
Marcas GMV Impressões Cliques Sessões
Dolce & Gabbana R$ 183,710 668,962 4,512
Vert R$ 110,715 3,397,038 24,656
Burberry R$ 69,520 2,858,119 11,761
Boss R$ 49,150 401,703 1,861
Balenciaga R$ 47,930 1,190,647 5,671
Tory Burch R$ 46,745 0 0
Polo Ralph Lauren R$ 36,463 555,237 3,535
Tania Bulhões R$ 34,544 0 0
Tiffany & Co. R$ 33,800 4,065,805 9,863
Michael Kors R$ 30,600 0 0
Montblanc R$ 29,590 0 0
Christian Louboutin R$ 25,920 2,268,124 62,211
Birkenstock R$ 24,600 432,036 3,258
Aesop R$ 23,717 0 0

70% PAGO
facebook
Marcas GMV Impressões Cliques Sessões
Dolce & Gabbana R$ 114,210 668,962 4,512 1,378
Vert R$ 79,400 3,397,038 24,656 7,002
Burberry R$ 37,720 2,858,119 11,761 2,215
Tory Burch R$ 26,400 0 0 0
Tiffany & Co. R$ 25,850 4,065,805 9,863 1,755
Michael Kors R$ 20,055 0 0 0
Polo Ralph Lauren R$ 19,865 555,237 3,535 1,498
Tania Bulhões R$ 19,199 0 0 0
Boss R$ 19,110 401,703 1,861 787
Balenciaga R$ 18,670 1,190,647 5,671 1,583
Golden Goose R$ 16,500 259,262 688 17
Birkenstock R$ 16,300 432,036 3,258 875
Aesop R$ 14,382 0 0 0
 google
Custo Mídia Marcas GMV Impressões2 Cliques Sessões
R$ 2,591 Dolce & Gabbana R$ 183,710 180,613 4,054 2,766
R$ 6,115 Vert R$ 110,715 1,174,821 19,502 19,247
R$ 8,834 Burberry R$ 69,520 146,996 3,120 2,575
R$ 961 Boss R$ 49,150 244,154 5,010 4,550
R$ 3,578 Balenciaga R$ 47,930 188,443 3,778 3,528
R$ - Tory Burch R$ 46,745 45,939 584 631
R$ 2,003 Polo Ralph Lauren R$ 36,463 174,119 4,250 3,245
R$ - Tania Bulhões R$ 34,544 140,690 1,416 1,009
R$ 7,689 Tiffany & Co. R$ 33,800 287,399 8,590 8,142
R$ - Michael Kors R$ 30,600 141,223 1,937 1,737
R$ - Montblanc R$ 29,590 42,626 731 746
R$ 17,163 Christian Louboutin R$ 25,920 79,661 2,757 2,350
R$ 4,537 Birkenstock R$ 24,600 149,018 3,231 2,745
R$ - Aesop R$ 23,717 25,833 488 497

google
Custo Mídia Marcas GMV Impressões2 Cliques Sessões
R$ 2,591 Dolce & Gabbana R$ 114,210 180,613 4,054 2,766
R$ 6,115 Vert R$ 79,400 1,174,821 19,502 19,247
R$ 8,834 Burberry R$ 37,720 146,996 3,120 2,575
R$ - Tory Burch R$ 26,400 45,939 584 631
R$ 7,689 Tiffany & Co. R$ 25,850 287,399 8,590 8,142
R$ - Michael Kors R$ 20,055 141,223 1,937 1,737
R$ 2,003 Polo Ralph Lauren R$ 19,865 174,119 4,250 3,245
R$ - Tania Bulhões R$ 19,199 140,690 1,416 1,009
R$ 961 Boss R$ 19,110 244,154 5,010 4,550
R$ 3,578 Balenciaga R$ 18,670 188,443 3,778 3,528
R$ 578 Golden Goose R$ 16,500 55,077 897 942
R$ 4,537 Birkenstock R$ 16,300 149,018 3,231 2,745
R$ - Aesop R$ 14,382 25,833 488 497
 to
Custo Mídia Marcas GMV GMV Período anterior
R$ 4,232 Dolce & Gabbana R$ 183,710 R$ 57,400
R$ 30,667 Vert R$ 110,715 R$ 128,415
R$ 6,140 Burberry R$ 69,520 R$ 38,940
R$ 6,545 Boss R$ 49,150 R$ 22,370
R$ 3,911 Balenciaga R$ 47,930 R$ 28,140
R$ 844 Tory Burch R$ 46,745 R$ 14,415
R$ 3,451 Polo Ralph Lauren R$ 36,463 R$ 25,042
R$ 1,498 Tania Bulhões R$ 34,544 R$ -
R$ 4,065 Tiffany & Co. R$ 33,800 R$ 22,850
R$ 2,057 Michael Kors R$ 30,600 R$ -
R$ 588 Montblanc R$ 29,590 R$ -
R$ 1,960 Christian Louboutin R$ 25,920 R$ -
R$ 6,805 Birkenstock R$ 24,600 R$ 44,300
R$ 458 Aesop R$ 23,717 R$ -

to
Custo Mídia Marcas GMV GMV Período anterior
R$ 4,232 Dolce & Gabbana R$ 114,210 R$ 39,050
R$ 30,667 Vert R$ 79,400 R$ 82,965
R$ 6,140 Burberry R$ 37,720 R$ 12,310
R$ 844 Tory Burch R$ 26,400 R$ 14,415
R$ 4,065 Tiffany & Co. R$ 25,850 R$ 21,250
R$ 2,057 Michael Kors R$ 20,055 R$ -
R$ 3,451 Polo Ralph Lauren R$ 19,865 R$ 17,574
R$ 1,498 Tania Bulhões R$ 19,199 R$ -
R$ 6,545 Boss R$ 19,110 R$ 11,870
R$ 3,911 Balenciaga R$ 18,670 R$ -
R$ 1,532 Golden Goose R$ 16,500 R$ 17,200
R$ 6,805 Birkenstock R$ 16,300 R$ 24,350
R$ 458 Aesop R$ 14,382 R$ -
 total
% Impressões Cliques CTR Sessões Custo Mídia
220% 849,575 8,566 1.01% 2,766 R$ 6,823
-14% 4,571,859 44,158 0.97% 19,247 R$ 36,782
79% 3,005,115 14,881 0.50% 2,575 R$ 14,974
120% 645,857 6,871 1.06% 4,550 R$ 7,506
70% 1,379,090 9,449 0.69% 3,528 R$ 7,489
224% 45,939 584 1.27% 631 R$ 844
46% 729,356 7,785 1.07% 3,245 R$ 5,454
#DIV/0! 140,690 1,416 1.01% 1,009 R$ 1,498
48% 4,353,204 18,453 0.42% 8,142 R$ 11,754
#DIV/0! 141,223 1,937 1.37% 1,737 R$ 2,057
#DIV/0! 42,626 731 1.71% 746 R$ 588
#DIV/0! 2,347,785 64,968 2.77% 2,350 R$ 19,124
-44% 581,054 6,489 1.12% 2,745 R$ 11,342
#DIV/0! 25,833 488 1.89% 497 R$ 458

total
% Impressões Cliques CTR Sessões Custo Mídia
192% 849,575 8,566 0 4,144 R$ 6,823
-4% 4,571,859 44,158 0 26,249 R$ 36,782
206% 3,005,115 14,881 0 4,790 R$ 14,974
83% 45,939 584 0 631 R$ 844
22% 4,353,204 18,453 0 9,897 R$ 11,754
#DIV/0! 141,223 1,937 0 1,737 R$ 2,057
13% 729,356 7,785 0 4,743 R$ 5,454
#DIV/0! 140,690 1,416 0 1,009 R$ 1,498
61% 645,857 6,871 0 5,337 R$ 7,506
#DIV/0! 1,379,090 9,449 0 5,111 R$ 7,489
-4% 314,339 1,585 0 959 R$ 2,110
-33% 581,054 6,489 0 3,620 R$ 11,342
#DIV/0! 25,833 488 0 497 R$ 458
Adcost
3.7% surpresas: tania, michael kors, montblanc, loubotin (iretail trabalhando), aesop;
33.2% explosão: dolce e tory
21.5% queda: birken a mais marcada
15.3% oxigenação das peças entra no ar hoje
15.6%
1.8%
15.0%
4.3%
34.8%
6.7%
2.0%
73.8%
46.1%
1.9%

Adcost
6.0%
46.3%
39.7%
3.2%
45.5%
10.3%
27.5%
7.8%
39.3%
40.1%
12.8%
69.6%
3.2%
Data Tema
segunda-feira - 14/03 SHOOTING MENSAL - FEV
segunda-feira - 14/03 DIA DO CONSUMIDOR (até 21/03)
segunda-feira - 14/03 NEW COLLECTION
terça-feira - 15/03 SHOOTING MENSAL - FEV
terça-feira - 15/03 NEW COLLECTION
quarta-feira - 16/03 SUSTENTAÇÃO
quarta-feira - 16/03 SHOOTING MENSAL - FEV
quarta-feira - 16/03 DIA DO CONSUMIDOR (até 21/03)
quarta-feira - 16/03 RADAR 365 - REGINA
quarta-feira - 16/03 SUSTENTAÇÃO
quinta-feira - 17/03 LIVE LAST CALL (ISA DOMIGNUES)
quinta-feira - 17/03 SHOOTING MENSAL - FEV
quinta-feira - 17/03 RADAR 365 - BARBARA
sexta-feira - 18/03 DIA DO CONSUMIDOR (até 21/03)
sexta-feira - 18/03 SHOOTING MENSAL - MAR
sexta-feira - 18/03 SHOOTING MENSAL - MAR
sexta-feira - 18/03 LIVE LAST CALL (ISA DOMIGNUES)
sexta-feira - 18/03 SUSTENTAÇÃO
sábado - 19/03 DIA DO CONSUMIDOR (até 21/03)
sábado - 19/03 NEW IN CULT GAIA
sábado - 19/03 LIVE LAST CALL (ISA DOMIGNUES)
sábado - 19/03 SHOOTING MENSAL - MAR
domingo - 20/03 LIVE LAST CALL (ISA DOMIGNUES)
domingo - 20/03 RADAR 365 - LUIZA
domingo - 20/03 DIA DO CONSUMIDOR (até 21/03)
Marca Status
LACOSTE, YOGINI Publicado
Publicado
FERRAGAMO Publicado
TANIA PELE Promovido
JONATHAN ADLER Publicado
DOLCE Publicado
BEATRIZ WEREBE Publicado
Publicado
Publicado
BURBERRY Publicado
Promovido
JIMMY CHOO Promovido

Publicado
TIFFANY HARDWEAR Publicado
MICHAEL KORS, COACH, BENSIMON, BEATRIZ WEREBE Publicado
Publicado
VILEBREQUIN Publicado
Publicado
Publicado
Publicado
GAITEE, ESTILÉ, Publicado
BLAZE MILANO, ZERO MARIA, RADICAL GIRL GANG, Publicado

Publicado
PRINCIPAIS MARCAS EM GMV 07 - 13.03

70% TOTAL
facebook
Marcas GMV Impressões Cliques Sessões
Vert R$ 128,415 1,065,231 9,216 6,837
Dolce & Gabbana R$ 57,400 154,297 1,332 1,065
Birkenstock R$ 44,300 154,168 677 889
Golden Goose R$ 40,300 0 0 13
Burberry R$ 38,940 1,079,005 4,474 3,399
Balenciaga R$ 28,140 563,396 2,589 1,898
Polo Ralph Lauren R$ 25,042 115,735 890 776
Tiffany & Co. R$ 22,850 1,629,946 3,972 2,366
Boss R$ 22,370 63,747 352 291
Vilebrequin R$ 17,480 167,711 36 320
Converse R$ 15,060 0 0 0
Tory Burch R$ 14,415 0 0 1

70% PAGO
facebook
Marcas GMV Impressões Cliques Sessões
Vert R$ 82,965 1,065,231 9,216 6,837
Dolce & Gabbana R$ 39,050 154,297 1,332 1,065
Birkenstock R$ 24,350 154,168 677 889
Tiffany & Co. R$ 21,250 1,629,946 3,972 2,366
Polo Ralph Lauren R$ 17,574 115,735 890 776
Golden Goose R$ 17,200 0 0 13
Tory Burch R$ 14,415 0 0 1
Burberry R$ 12,310 1,079,005 4,474 3,399
Boss R$ 11,870 63,747 352 291
Vilebrequin R$ 10,250 167,711 36 320
 google
Custo Mídia Marcas GMV Impressões2 Cliques Sessões
R$ 1,923 Vert R$ 128,415 985,904 12,814 12,286
R$ 713 Dolce & Gabbana R$ 57,400 201,915 3,943 3,466
R$ 1,578 Birkenstock R$ 44,300 277,519 3,671 3,391
R$ 0 Golden Goose R$ 40,300 151,698 1,127 1,002
R$ 3,384 Burberry R$ 38,940 216,118 2,867 2,698
R$ 1,354 Balenciaga R$ 28,140 420,729 5,491 4,959
R$ 394 Polo Ralph Lauren R$ 25,042 296,857 4,032 3,626
R$ 3,021 Tiffany & Co. R$ 22,850 274,050 7,630 7,243
R$ 138 Boss R$ 22,370 366,178 5,381 4,681
R$ 1,306 Vilebrequin R$ 17,480 532,588 1,370 1,007
R$ 0 Converse R$ 15,060 1,238,350 14,681 11,050
R$ 0 Tory Burch R$ 14,415 44,003 596 585

google
Custo Mídia Marcas GMV Impressões2 Cliques Sessões
R$ 1,923 Vert R$ 82,965 985,904 12,814 12,286
R$ 713 Dolce & Gabbana R$ 39,050 201,915 3,943 3,466
R$ 1,578 Birkenstock R$ 24,350 277,519 3,671 3,391
R$ 3,021 Tiffany & Co. R$ 21,250 274,050 7,630 7,243
R$ 394 Polo Ralph Lauren R$ 17,574 296,857 4,032 3,626
R$ 0 Golden Goose R$ 17,200 151,698 1,127 1,002
R$ 0 Tory Burch R$ 14,415 44,003 596 585
R$ 3,384 Burberry R$ 12,310 216,118 2,867 2,698
R$ 138 Boss R$ 11,870 366,178 5,381 4,681
R$ 1,306 Vilebrequin R$ 10,250 532,588 1,370 1,007
 tota
Custo Mídia Marcas GMV GMV Período anterior
R$ 19,601 Vert R$ 128,415 R$ 45,770
R$ 4,285 Dolce & Gabbana R$ 57,400 R$ 11,660
R$ 7,094 Birkenstock R$ 44,300 R$ 27,750
R$ 1,668 Golden Goose R$ 40,300 R$ 17,200
R$ 4,490 Burberry R$ 38,940 R$ 17,360
R$ 4,407 Balenciaga R$ 28,140 R$ 45,770
R$ 3,148 Polo Ralph Lauren R$ 25,042 R$ 21,966
R$ 3,649 Tiffany & Co. R$ 22,850 R$ 20,100
R$ 6,829 Boss R$ 22,370 R$ 18,740
R$ 1,235 Vilebrequin R$ 17,480 R$ 11,620
R$ 12,935 Converse R$ 15,060 R$ -
R$ 900 Tory Burch R$ 14,415 R$ -

tota
Custo Mídia Marcas GMV GMV Período anterior
R$ 19,601 Vert R$ 82,965 R$ 30,665
R$ 4,285 Dolce & Gabbana R$ 39,050 R$ 10,900
R$ 7,094 Birkenstock R$ 24,350 R$ 13,900
R$ 3,649 Tiffany & Co. R$ 21,250 R$ 11,900
R$ 3,148 Polo Ralph Lauren R$ 17,574 R$ 10,391
R$ 1,668 Golden Goose R$ 17,200 R$ 10,400
R$ 900 Tory Burch R$ 14,415 R$ -
R$ 4,490 Burberry R$ 12,310 R$ 17,360
R$ 6,829 Boss R$ 11,870 R$ 11,810
R$ 1,235 Vilebrequin R$ 10,250 R$ 6,460
 total
% Impressões Cliques CTR Sessões Custo Mídia
181% 2,051,135 22,030 1.07% 19,123 R$ 21,524
392% 356,212 5,275 1.48% 4,531 R$ 4,998
60% 431,687 4,348 1.01% 4,280 R$ 8,671
134% 151,698 1,127 0.74% 1,015 R$ 1,668
124% 1,295,123 7,341 0.57% 6,097 R$ 7,874
-39% 984,125 8,080 0.82% 6,857 R$ 5,762
14% 412,592 4,922 1.19% 4,402 R$ 3,542
14% 1,903,996 11,602 0.61% 9,609 R$ 6,670
19% 429,925 5,733 1.33% 4,972 R$ 6,966
50% 700,299 1,406 0.20% 1,327 R$ 2,541
#DIV/0! 1,238,350 14,681 1.19% 11,050 R$ 12,935
#DIV/0! 44,003 596 1.35% 586 R$ 900

total
% Impressões Cliques CTR Sessões Custo Mídia
171% 2,051,135 22,030 0 19,123 R$ 21,524
258% 356,212 5,275 0 4,531 R$ 4,998
75% 431,687 4,348 0 4,280 R$ 8,671
79% 1,903,996 11,602 0 9,609 R$ 6,670
69% 412,592 4,922 0 4,402 R$ 3,542
65% 151,698 1,127 0 1,015 R$ 1,668
#DIV/0! 44,003 596 0 586 R$ 900
-29% 1,295,123 7,341 0 6,097 R$ 7,874
1% 429,925 5,733 0 4,972 R$ 6,966
59% 700,299 1,406 0 1,327 R$ 2,541
Adcost
16.8%
8.7%
19.6%
4.1%
20.2%
20.5%
14.1%
29.2%
31.1%
14.5%
85.9% tirar de dpa
6.2%

Adcost
25.9%
12.8%
35.6%
31.4%
20.2%
9.7%
6.2%
64.0%
58.7%
24.8%
Data Tema
segunda-feira - 07/03 SHOOTING MENSAL - FEV
segunda-feira - 07/03 SUSTENTAÇÃO
terça-feira - 08/03 DIA DA MULHER
quarta-feira - 09/03 CROPED
quarta-feira - 09/03 RADAR 365 - BARBARA
quarta-feira - 09/03 SHOOTING MENSAL - FEV
quinta-feira - 10/03 DIA DO CONSUMIDOR (até 21/03)
quinta-feira - 10/03 SHOOTING MENSAL - FEV
quinta-feira - 10/03 CHALLENGE BEYONCÉ
quinta-feira - 10/03 NEW IN MISSONI
quinta-feira - 10/03 CHALLENGE CALL MY NAME
sexta-feira - 11/03 RADAR 365 - REGINA
sexta-feira - 11/03 #GRWM ANTENOR
sexta-feira - 11/03 AW22 ANTENOR
sexta-feira - 11/03 SUSTENTAÇÃO
sexta-feira - 11/03 SHOOTING MENSAL - FEV
sexta-feira - 11/03 NEW IN DVF
sábado - 12/03 DIA DO CONSUMIDOR (até 21/03)
sábado - 12/03 SHOOTING MENSAL - FEV
sábado - 12/03 SUSTENTAÇÃO

PRÓXIMOS DIAS
DOLCE
BURBERRY
Marca Status FEED
BLAZÉ, MAISON BURGUES, BW E AGOLDE Publicado x
TIFFANY KNOT Publicado
DVF, SALONI, CRIS BARROS Publicado x
FRAMED, DOLCE & GABBANA, MICHAEL KORS, ANSELMI, LIVINCOOL Publicado x
Publicado
BURBERRY Publicado x
Publicado
MAISON BURGUES, TODS Promovido x
Publicado x
MISSONI x
Publicado x
Publicado
BURBERRY Publicado x
BURBERRY Publicado x
BURBERRY Publicado
TORY BURCH Promovido x
x
Publicado
Publicado x
TIFFANY ELSA Publicado
STORIES Blog Facebook Pinterest TikTok
x
x x
x

x x

x
x
x x
x
x
x

x
PRINCIPAIS MARCAS EM GMV 01 - 06/03

70% TOTAL
facebook
Marcas GMV Impressões Cliques CTR
Vert R$ 48,685 1,285,230 8,471 0.66%
Balenciaga R$ 45,770 410,765 1,978 0.48%
Birkenstock R$ 27,750 203,531 1,576 0.77%
Blazé Milano R$ 24,580 0 0 #DIV/0!
Polo Ralph Lauren R$ 21,966 100,262 702 0.70%
Tiffany & Co. R$ 20,100 1,493,410 3,771 0.25%
Boss R$ 18,740 50,013 241 0.48%
Mansur Gavriel R$ 17,620 0 0 #DIV/0!
Burberry R$ 17,360 1,153,269 4,971 0.43%
Golden Goose R$ 17,200 0 0 #DIV/0!
Jonathan Adler R$ 13,680 0 0 #DIV/0!
Lacoste R$ 12,402 340,935 1,939 0.57%
Dolce & Gabbana R$ 11,660 226,209 1,600 0.71%
Vilebrequin R$ 11,620 284,932 1,180 0.41%
Salvatore Ferragamo R$ 11,210 0 0 #DIV/0!
Max Mara R$ 10,090 0 0 #DIV/0!
Longchamp R$ 7,970 0 0 #DIV/0!

70% PAGO
facebook
Marcas GMV Impressões Cliques CTR
Vert R$ 30,665 1,285,230 8,471 0.66%
Burberry R$ 17,360 1,153,269 4,971 0.43%
Birkenstock R$ 13,900 203,531 1,576 0.77%
Tiffany & Co. R$ 11,900 1,493,410 3,771 0.25%
Boss R$ 11,810 50,013 241 0.48%
Dolce & Gabbana R$ 10,900 226,209 1,600 0.71%
Golden Goose R$ 10,400 0 0 #DIV/0!
Polo Ralph Lauren R$ 10,391 100,262 702 0.70%
Max Mara R$ 10,090 0 0 #DIV/0!
Lacoste R$ 8,936 340,935 1,939 0.57%
Mansur Gavriel R$ 7,660 0 0 #DIV/0!
Balenciaga R$ 7,430 410,765 1,978 0.48%
Vilebrequin R$ 6,460 284,932 1,180 0.41%
Salvatore Ferragamo R$ 4,900 0 0 #DIV/0!
Longchamp R$ 4,720 0 0 #DIV/0!
 google
Sessões Custo Mídia Marcas GMV Impressões
6,830 R$ 2,088 Vert R$ 48,685 641,100
1,493 R$ 913 Balenciaga R$ 45,770 422,086
1,507 R$ 1,902 Birkenstock R$ 27,750 304,651
0 R$ 0 Blazé Milano R$ 24,580 454
659 R$ 320 Polo Ralph Lauren R$ 21,966 343,261
2,409 R$ 2,610 Tiffany & Co. R$ 20,100 198,662
246 R$ 100 Boss R$ 18,740 126,172
0 R$ 0 Mansur Gavriel R$ 17,620 6,862
4,323 R$ 3,117 Burberry R$ 17,360 225,037
573 R$ 0 Golden Goose R$ 17,200 217,154
0 R$ 0 Jonathan Adler R$ 13,680 8,253
1,714 R$ 923 Lacoste R$ 12,402 420,373
1,377 R$ 836 Dolce & Gabbana R$ 11,660 124,978
1,085 R$ 1,563 Vilebrequin R$ 11,620 185,572
0 R$ 0 Salvatore Ferragamo R$ 11,210 31,221
0 R$ 0 Max Mara R$ 10,090 42,270
0 R$ 0 Longchamp R$ 7,970 39,616

google
Sessões Custo Mídia Marcas GMV Impressões
6,830 R$ 2,088 Vert R$ 30,665 641,100
4,323 R$ 3,117 Burberry R$ 17,360 225,037
1,507 R$ 1,902 Birkenstock R$ 13,900 304,651
2,409 R$ 2,610 Tiffany & Co. R$ 11,900 198,662
246 R$ 100 Boss R$ 11,810 126,172
1,377 R$ 836 Dolce & Gabbana R$ 10,900 124,978
573 R$ 0 Golden Goose R$ 10,400 217,154
659 R$ 320 Polo Ralph Lauren R$ 10,391 343,261
0 R$ 0 Max Mara R$ 10,090 42,270
1,714 R$ 923 Lacoste R$ 8,936 420,373
0 R$ 0 Mansur Gavriel R$ 7,660 6,862
1,493 R$ 913 Balenciaga R$ 7,430 422,086
1,085 R$ 1,563 Vilebrequin R$ 6,460 185,572
0 R$ 0 Salvatore Ferragamo R$ 4,900 31,221
0 R$ 0 Longchamp R$ 4,720 39,616
google
Cliques Sessões Custo Mídia Marcas GMV
9,805 9,640 R$ 15,645 Vert R$ 48,685
3,720 3,201 R$ 3,037 Tiffany & Co. R$ 20,100
3,137 2,987 R$ 5,180 Birkenstock R$ 27,750
18 19 R$ 11.68 Burberry R$ 17,360
3,280 2,758 R$ 2,766 Dolce & Gabbana R$ 11,660
8,347 7,932 R$ 4,681 Lacoste R$ 12,402
2,994 2,740 R$ 3,489 Balenciaga R$ 45,770
59 69 R$ 98.12 Boss R$ 18,740
2,304 2,094 R$ 3,255 Polo Ralph Lauren R$ 21,966
930 768 R$ 1,204.86 Vilebrequin R$ 11,620
86 63 R$ 156.88 Golden Goose R$ 17,200
5,808 5,013 R$ 4,363 Longchamp R$ 7,970
4,253 3,717 R$ 5,379 Salvatore Ferragamo R$ 11,210
1,211 1,214 R$ 1,399 Max Mara R$ 10,090
501 488 R$ 561.38 Jonathan Adler R$ 13,680
417 210 R$ 322.03 Mansur Gavriel R$ 17,620
1,084 1,133 R$ 652.74 Blazé Milano R$ 24,580

google
Cliques Sessões Custo Mídia Marcas GMV
9,805 9,640 R$ 15,645 Vert R$ 30,665
2,304 2,094 R$ 3,255 Burberry R$ 17,360
3,137 2,987 R$ 5,180 Birkenstock R$ 13,900
8,347 7,932 R$ 4,681.33 Tiffany & Co. R$ 11,900
2,994 2,740 R$ 3,489 Boss R$ 11,810
4,253 3,717 R$ 5,379 Dolce & Gabbana R$ 10,900
930 768 R$ 1,205 Golden Goose R$ 10,400
3,280 2,758 R$ 2,765.83 Polo Ralph Lauren R$ 10,391
417 210 R$ 322 Max Mara R$ 10,090
5,808 5,013 R$ 4,362.95 Lacoste R$ 8,936
59 69 R$ 98.12 Mansur Gavriel R$ 7,660
3,720 3,201 R$ 3,037 Balenciaga R$ 7,430
1,211 1,214 R$ 1,399 Vilebrequin R$ 6,460
501 488 R$ 561 Salvatore Ferragamo R$ 4,900
1,084 1,133 R$ 652.74 Longchamp R$ 4,720
 total
Impressões Cliques CTR Sessões Custo Mídia Adcost
1,926,330 18,276 0.95% 16,470 R$ 17,733 36.4%
1,692,072 12,118 0.72% 4,694 R$ 7,291 36.3%
508,182 4,713 0.93% 4,494 R$ 7,083 25.5%
1,378,306 7,275 0.53% 19 R$ 6,372 36.7%
351,187 5,853 1.67% 3,417 R$ 6,215 53.3%
761,308 7,747 1.02% 10,341 R$ 5,286 42.6%
832,851 5,698 0.68% 2,986 R$ 3,950 8.6%
176,185 3,235 1.84% 69 R$ 3,589 19.2%
443,523 3,982 0.90% 6,417 R$ 3,085 14.0%
470,504 2,391 0.51% 1,341 R$ 2,962 25.5%
217,154 930 0.43% 63 R$ 1,205 7.0%
39,616 1,084 2.74% 6,727 R$ 653 8.2%
31,221 501 1.60% 5,094 R$ 561 5.0%
42,270 417 0.99% 2,299 R$ 322 3.2%
8,253 86 1.04% 488 R$ 157 1.1%
6,862 59 0.86% 210 R$ 98 0.6%
454 18 3.96% 1,133 R$ 12 0.0%

total
Impressões Cliques CTR Sessões Custo Mídia Adcost
1,926,330 18,276 0.95% 16,470 R$ 17,733 57.8%
1,378,306 7,275 0.53% 6,417 R$ 6,372 36.7%
508,182 4,713 0.93% 4,494 R$ 7,083 51.0%
1,692,072 12,118 0.72% 10,341 R$ 7,291 61.3%
176,185 3,235 1.84% 2,986 R$ 3,589 30.4%
351,187 5,853 1.67% 5,094 R$ 6,215 57.0%
217,154 930 0.43% 1,341 R$ 1,205 11.6%
443,523 3,982 0.90% 3,417 R$ 3,085 29.7%
42,270 417 0.99% 210 R$ 322 3.2%
761,308 7,747 1.02% 6,727 R$ 5,286 59.1%
6,862 59 0.86% 69 R$ 98 1.3%
832,851 5,698 0.68% 4,694 R$ 3,950 53.2%
470,504 2,391 0.51% 2,299 R$ 2,962 45.9%
31,221 501 1.60% 488 R$ 561 11.5%
39,616 1,084 2.74% 1,133 R$ 653 13.8%
geral
blazé e jonathan não são fortes em paid media - podem estar fortes em prive, VM, pop up

fb
ctr muito ruim - trocar criativos e ver seg
trabalhar blazé, mansur, golden, jonathan, salvatore, max mara, longchamp
dar UP em vert para aumentar GMV em vert

google
lacoste é popular e tem busca alta

geral

fb

google