Lalliance du Design et de la Technologie versiondigitale.

net
1
 INTRODUCTION
Qui-sommes nous ?
Pourquoi Version Digitale ?
Version Digitale, Agence de Marketing Digital vous permet de russir la digitalisation de vos
dpartements Ventes & Marketing en vous offrant des solutions cls en main
innovantes et performantes

Nos services

Lalliance du Design et de la Technologie versiondigitale.net

2
 LA PERTINENCE DU MARKETING AUTOMATION
Quelques chiffres cl

81% 77% 63%

50%
DES TOP PERFORMERS DES DIRECTEURS DES ENTREPRISES
DES ENTREPRISES
ADOPTENT LE MARKETING ADOPTENT DOTES DUNE SOLUTION
CITENT LE MARKETING
MARKETING UNE SOLUTION DE DE MARKETING
AUTOMATION COMME
AUTOMATION POUR MARKETING AUTOMATION COMPTENT
OUTIL DE RFRENCE
ACCLRER LA PRISE AUTOMATION POUR AUGMENTER LEUR
POUR LA RTENTION
DE DCISION DE AUGMENTER LEUR BUDGET MARKETING
DE CLIENT.
LEURS PROSPECTS. CHIFFRE DAFFAIRES. AUTOMATION.

Lalliance du Design et de la Technologie Sources : Etude Sarbacane 2015, Etude SNCD 2016. versiondigitale.net
3
 Landing Page
Donec sed odio dui. Morbi leo risus, porta

67% ac consectetur ac, vestibulum at eros.

Etiam porta sem malesuada magna
mollis euismod.

Web Design
Donec sed odio dui. Morbi leo risus, porta ac consectetur
ac, vestibulum at eros. Etiam porta sem malesuada magna
mollis euismod. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.

Lalliance du Design et de la Technologie versiondigitale.net

4
 Web Analytics
Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros. Etiam porta sem
malesuada magna mollis euismod.
Mobile Commerce!
Donec sed odio dui. Morbi leo risus, porta
ac consectetur ac, vestibulum at eros.
Etiam porta sem malesuada magna
mollis euismod. Donec sed odio dui.
Morbi leo risus, porta ac consectetur ac,
vestibulum at eros. Etiam porta sem
malesuada magna mollis euismod.
Donec sed odio dui. Morbi leo risus, porta
ac consectetur ac, vestibulum at eros.
Etiam porta sem malesuada magna
mollis
BUY!

WOWSHOP

Leaf t-shirt!
Branded Mobile Apps!
cool for all purpose! Donec sed odio dui. Morbi leo risus, porta ac consectetur ac,
BUY!
40% vestibulum at eros. Etiam porta sem malesuada magna mollis
euismod.

Lalliance du Design et de la Technologie versiondigitale.net

5
 1

WOW SHOP
Push Message
Hey, we just launched our new

98%
Donec sed odio dui. Morbi leo risus, porta ac
products! discount 70% just for
today! consectetur ac, vestibulum at eros. Etiam
porta sem malesuada magna mollis
are read euismod.

Sale! Sale!
Sale!

Mobile Advertising
Donec sed odio dui. Morbi leo risus, porta ac consectetur ac,
vestibulum at eros. Etiam porta sem malesuada magna mollis
euismod.

Lalliance du Design et de la Technologie versiondigitale.net

6
 Email Marketing
Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros. Etiam porta sem
malesuada magna mollis euismod.

Pay Per Click (PPC)

Donec sed odio dui. Morbi leo risus,
porta ac consectetur ac, vestibulum

64%
SEO
at eros. Etiam porta sem malesuada
magna mollis

70% Referral Marketing

Organic SEO
Donec sed odio dui. Morbi leo risus, porta ac Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros. Etiam porta sem consectetur ac, vestibulum at eros. Etiam
malesuada magna mollis euismod. porta sem malesuada magna mollis

Lalliance du Design et de la Technologie versiondigitale.net

7
 Content is MARKETING VIDEO

King!
Blogging
Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros.
Online Videos
12%
Sales!
Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros. Etiam
porta sem malesuada magna mollis

Webcasts & Webbinar

More infographics
61%
Effective!
Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros. Etiam
porta sem malesuada magna mollis
12% Donec sed odio dui. Morbi leo risus, porta
ac consectetur ac, vestibulum at eros.

Lalliance du Design et de la Technologie versiondigitale.net

8
 Let's Go
Social!
64%
Donec sed odio dui. Morbi leo
risus, porta ac consectetur ac,
vestibulum at eros.

50%
Donec sed odio dui. Morbi leo
risus, porta ac consectetur ac,

82% vestibulum at eros.

Donec sed odio dui. Morbi leo

risus, porta ac consectetur ac,
vestibulum at eros.
21%
44% Donec sed odio dui. Morbi leo
Donec sed odio dui. Morbi leo
risus, porta ac consectetur ac,
vestibulum at eros.
risus, porta ac consectetur ac,
vestibulum at eros.

Lalliance du Design et de la Technologie versiondigitale.net

9
 Crossmedia Marketing
Lalliance du Design et de la Technologie versiondigitale.net
10
 Web Design for
Digital Marketing?
Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

Lalliance du Design et de la Technologie versiondigitale.net

11
 Landing Page Facts!

The first 5-10 seconds

5-10 Very crucial time, user attention only scroll down
about 30% of the page
Seconds

Successful landing page

47% Great landing page makes 47% sales than the
original web home page.
more sale!

The average cost

$650 Daily average cost for landing page database
supported landing page

Increase leads!
8% Great landing page also increase
more leads! leads by (average) 8%.

Lalliance du Design et de la Technologie versiondigitale.net

12
About Mobile Search

81%
Of conversions (store
visit, call or purchase)
triggered by mobile
search
Occur within

5hrs

13
Web Analytics

6%
is the average businesses spend of marketing
budgets on analytics it's important to make sure the
other 94% is spent wisely

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

14
Web Analytics
Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui.

Consulting

Usability Praesent commodo cursus magna,

Praesent commodo cursus magna,
vel scelerisque nisl consectetur et.
vel scelerisque nisl consectetur et. Analyisis & Training
Testing

WEB
ANALYTICS

Praesent commodo cursus magna, Praesent commodo cursus magna,

vel scelerisque nisl consectetur et. Report Conversion vel scelerisque nisl consectetur et.
Integration Optimization

Tag
Management
Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui.

15
Responsive Design

63%
Of website users claims that they more likely to
purchase from a mobile-friendly website.

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

16
Responsive Design

100
t 100 100

75 75 75

50 50
F 50

25 25 25

0 0 0
2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010

Twitter Data Facebook Youtube

17
 BUY!

Ecommerce

18
How about
mobile commerce?
Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
Nulla vitae elit libero, a pharetra augue. Donec sed odio dui. Cras
mattis consectetur purus sit amet fermentum. Cras justo odio, dapibus
ac facilisis in, egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero, a pharetra
augue.

19
Branded Mobile Apps
WOWSHOP

Leaf t-shirt!

40%
cool for all purpose!

BUY!

Smartphone users who download branded app buy

40,4% of the branded products

WowShop
Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

20
Branded Mobile Apps

874 MILLION
PEOPLE
, , 3M CONNECT
with smartphone and check
used facebook's mobile app their profile several times a day

45% up
by the year before p Photo is The Most
Engages Post

Smartphone use
has reached critical mass in
the U.S
O O Check their profile
several times a day

21
Branded Mobile Apps

6%
is the average businesses spend of marketing
budgets on analytics it's important to make sure the
New Products! other 94% is spent wisely

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

WowShop

22
Outbound Marketing

23
What is Outbound
Marketing ?
Praesent commodo cursus magna, vel scelerisque nisl consectetur et.
Nulla vitae elit libero, a pharetra augue. Donec sed odio dui. Cras
mattis consectetur purus sit amet fermentum. Cras justo odio, dapibus
ac facilisis in, egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero, a pharetra
augue.

24
Mobile Advertising

Sale! Sale!
$ 41B Sale!

A Study says mobile ad spending is set to hit

42billion in the next 2 years

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

25
Display Ads

Display
Impressions
24,7%
The U.S accounts for 24,7% in global online display
impressions

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

26
inbound Marketing
27
What is inbound
Marketing?
Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue. Donec
sed odio dui. Cras mattis consectetur purus sit amet fermentum.
Cras justo odio, dapibus ac facilisis in, egestas eget
quam.Praesent commodo cursus magna, vel scelerisque nisl
consectetur et. Nulla vitae elit libero, a pharetra augue.

28
Email Marketing

Primary
Channel
89% Marketers said that email marketing is
primary channel for lead generation

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.

29
Email Marketing
Newsletter
Praesent commodo cursus magna, vel
scelerisque nisl consectetur et. Nulla vitae elit
libero, a pharetra augue. Donec sed odio dui.
Cras mattis consectetur purus sit amet
fermentum. Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
Daily Deal
Praesent commodo cursus magna, vel
scelerisque nisl consectetur et. Nulla vitae elit
libero, a pharetra augue. Donec sed odio dui.
Cras mattis consectetur purus sit amet
fermentum. Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
Product Launch
Praesent commodo cursus magna, vel
scelerisque nisl consectetur et. Nulla vitae elit
libero, a pharetra augue. Donec sed odio dui.
Cras mattis consectetur purus sit amet
fermentum. Cras justo odio, dapibus ac
facilisis in, egestas eget quam.
30
Referral Marketing

Display
Impressions
The U.S accounts for 24,7% in global online display
impressions

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

31
Search Engine Optimization

g+ f
Organic SEO
#1 70% of the link search users click on are organic.

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit amet
fermentum. Cras justo odio, dapibus ac facilisis in, egestas
eget quam.

32
Content Marketing

33
Online Videos

12% More
MARKETING VIDEO
Sales!
12% extra sales are coming from online video
promotion

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.

34
Infographics Content

More
infographics
12% Donec sed odio dui. Morbi leo risus, porta ac
consectetur ac, vestibulum at eros.

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.

35
Blogging

Blogging
like a Boss
12% extra sales are coming from online video
promotion

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.

36
Let's Go Social

37
Facebook

82%
of Consumers said Facebook is the best place to
interact casually with the brand

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in,
egestas eget quam.Praesent commodo cursus magna,
vel scelerisque nisl consectetur et. Nulla vitae elit libero,
a pharetra augue.

38
Twitter

44% Marketers
Acquired customers from Twitter

Praesent commodo cursus magna, vel scelerisque nisl consectetur

et. Nulla vitae elit libero, a pharetra augue. Donec sed odio dui.
Cras mattis consectetur purus sit amet fermentum. Cras justo odio,
dapibus ac facilisis in, egestas eget quam. Praesent commodo
cursus magna, vel scelerisque nisl consectetur et. Nulla vitae elit
libero, a pharetra augue.

39
Youtube

50% Mobile Traffic

Source!
Acquired customers from Twitter

Praesent commodo cursus magna, vel scelerisque nisl consectetur

et. Nulla vitae elit libero, a pharetra augue. Donec sed odio dui.
Cras mattis consectetur purus sit amet fermentum. Cras justo odio,
dapibus ac facilisis in, egestas eget quam. Praesent commodo
cursus magna, vel scelerisque nisl consectetur et. Nulla vitae elit
libero, a pharetra augue.

40
 Linkedin

Corporate
Websites
Linkedin is responsible for 64% of all visits from
social media channels to corporate websites

Praesent commodo cursus magna, vel scelerisque nisl

consectetur et. Nulla vitae elit libero, a pharetra augue.
Donec sed odio dui. Cras mattis consectetur purus sit
amet fermentum. Cras justo odio, dapibus ac facilisis in, Your
egestas eget quam.
Homepage

Lalliance du Design et de la Technologie versiondigitale.net

41
Viral Marketing

^ High Multiplication,
High Conversion Rate

G Nullam quis risus eget urna mollis ornare vel eu leo.

Nulla vitae elit libero, a pharetra augue. Donec id elit
non mi porta gravida at eget metus.

Vivamus sagittis lacus vel augue laoreet rutrum

faucibus dolor auctor. Nullam id dolor id nibh ultricies

T vehicula ut id elit. Fusce dapibus, tellus ac cursus

commodo, tortor mauris condimentum nibh, ut
fermentum massa justo sit amet risus.

Donec id elit non mi porta gravida at eget metus. Nulla

vitae elit libero, a pharetra augue. Praesent
commodo cursus magna, vel scelerisque nisl
consectetur et. Vivamus sagittis lacus vel augue

P laoreet

12
42
Marketing Model

1 2 3 4

4 @ o Y
Plan Produce Publish Promote

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vitae elit libero, a pharetra vitae elit libero, a pharetra vitae elit libero, a pharetra vitae elit libero, a pharetra
augue. augue. augue. augue.

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Font Icons

44
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